Rithum supports more than 300 marketplaces globally. But if you’re like us, you’re always looking for more! Emerging marketplaces provide a way to get your products in front of more audiences in a targeted way. 

We recently hosted two webinars detailing six emerging marketplaces in North America and Europe that offer simple setup, manageable partner requirements and immense potential. Missed the webinars? Watch them on demand (Emerging Marketplaces: Optimize Your E-Commerce Strategy for North America or Europe) or review the marketplace profiles below to get started today. 

North American Emerging Marketplaces

1. MyUS Marketplace

MyUS Marketplace allows you to reach international audiences without the headache of logistics. For consumers around the world, it’s a way to access quality US products with affordable, and reliable delivery. Simply provide a product feed, fulfill orders and ship to a facility in Sarasota, Florida, where they handle the international packaging, export documentation and shipping. 

Categories of interest: mens & womens fashion, health & beauty, vitamins & supplements, toys, electronics, baby gear, kids clothing, home goods, automotive, video & PC gaming

Why Partner?

MyUS Marketplace is present in more than 220 countries and territories, handles all logistics on your behalf and provides risk mitigation to reduce exposure to international fraud. Plus, it’s easy to integrate in about one week with dedicated onboarding support. It’s also free to list — no monthly fees! 

2. The Bay

The Bay is the largest and oldest department store in Canada with a purpose of helping Canadians live their best style of life. With an ever-changing landscape of contemporary brands The Bay is creating the ultimate one-stop-shopping destination for all customers’ lifestyle needs. Ideal sellers are brands that can ship directly to customers in Canada and carry an elevated and unique assortment of products. 

Categories of interest: fashion, beauty, kids/toys, home, footwear, jewelry, accessories, handbags, food & drink, pets, sporting goods, fitness, outdoors, books & stationery, electronics & tech, gifting & occasions, health & wellness

Why Partner?

Thebay.com is the sixth largest website in Canada with over five million site visits per week and $1 billion in digital sales in 2021. And it’s on its way to further growth in the next few years.  

3. Walmart Marketplace Mexico

Walmart Marketplace Mexico is the third branch of Walmart marketplaces behind Walmart Marketplace US and Canada. It attracts urban consumers with mid-level income who are seeking value. Walmart has been present in Mexico for more than 30 years, and it invests heavily in omnichannel infrastructure and cross-border strategy. Walmart Marketplace Mexico is ideal for sellers with an existing Walmart US account and a compelling catalog in Spanish. 

Categories of interest: beauty, kids & toys, fashion, home, footwear, food & drink, pets, sports, equipment & outdoors, books & stationery, electronics & tech, gifting & occasions, health & wellness

Why Partner?

Walmart Mexico has already experienced tremendous growth with 171% year-over-year e-commerce sales growth. It is currently the #3 website in Mexico with 27 million site visits monthly. Fifty-two percent of Mexican shoppers make purchases from the US, and 95% of them prefer to purchase in their local currency.  

European Emerging Marketplaces

4. Douglas 

Douglas is Europe’s premium beauty platform with 2,000 stores in 26 markets. Its partner program is present in Germany, Austria, France, Poland and plans to expand to the Netherlands. Douglas works with both brands and retailers who are registered or have a warehouse in the European Union. Partners must have German content and offer free shipping and returns. 

Categories of interest: beauty & personal care, OTC pharmacy, health & supplements, home & living, jewelry & accessories

Why Partner?

The marketplace attracts three different audiences, including long-term customers (primarily middle-aged women preferring luxury brands), occasional shoppers (younger consumers preferring premium brands) and seasonal buyers (shoppers interested in popular brands and sets). 

5. Joom

Joom is a mobile cross-border marketplace that operates in more than 190 countries and actively uses social media influencers to promote sellers’ products. Joom aims to make cross-border trade simple with free product description translation and free customer support. Partners must be a legal entity in EMEA and have a fulfillment time of less than three days.

Categories of interest: fashion, health & beauty, home & garden, electronics & home appliances, jewelry, sports

Why Partner?

Joom receives up to one million orders per day, and 95% of these transactions come from the mobile app. Europe is Joom’s biggest market, accounting for 60% of sales primarily in Germany, UK, France, Italy, Spain and Poland. Plus, Joom allows sellers to connect directly with influencers based on their region, style and interests. From there, customers can buy directly from influencers’ posts, which have demonstrated a 187% increase in conversion. 

6. Kaufland.de

Kaufland.de is one of the largest and fastest growing marketplaces in Germany. With extensive investments in search engines, Kaufland.de is highly visible on Google, comparison sites, display ads and email marketing. The marketplace offers external marketing as part of its monthly subscription, as well as seller and first-level customer support. 

Categories of interest: home & living, garden & DIY, consumer electronics, fashion, sports & outdoor

Why Partner?

Kaufland.de has experienced an average annual sales growth of 88% in the past five years, far outstripping the industry average. It hosts 32 million site visitors per month and has shown incremental growth and high average cart size. Plus, no upfront investment is needed and there is no cancellation period. 

Ready to grow with these emerging marketplaces or any of the 300+ channels we support globally. Request a demo today. Or learn more in our Emerging Marketplaces: Optimize Your E-Commerce Strategy webinars for both North America and Europe.

The post Want to Grow? Try These 6 Emerging Global Marketplaces appeared first on Rithum.

Global e-commerce is more accessible than ever. According to Euromonitor International, in 2021, cross-border e-commerce sales reached nearly $3.2 trillion — and it’s set to expand even further. Yet, selling in multiple countries is not without risks and complications. With careful planning and execution, retailers can reap worthwhile rewards that outweigh the effort. 

Retail TouchPoints just released a special report to help marketers better understand the risks, nuances and must-know details associated with taking business abroad. 

Pack Your Bags for Cross-Border Commerce

If you’ve successfully sold domestically, setting your sights on international markets might be a logical next step. There’s a potential to reach untapped markets, expand your global footprint and delight new customers with what your brand has to offer. But choosing to scale abroad should never be decided on a whim. Cross-border e-commerce can be both expensive and time-consuming — and sales could even fizzle out entirely without intentional, intelligent planning.

To succeed, e-commerce teams must explore four key considerations of conducting international business:

1. Gauge demand and pinpoint your value proposition first.
While excitement for a new market is good, entering it without caution or proper research could result in failure. Choose foreign markets where you’re likely to have success, and do an analysis of demand to confirm. The resale market in countries you’re considering may be a good indication of latent demand for your products that you could meet with better customer service and product quality. And if there’s already competition, determine how your brand will stand out.

2. Seek out compatible marketplace partners to build an initial foundation. 
Even the most prepared retailer lacks the regional expertise of a company that’s been operating there for years. Engaging a partner in the country you want to do business in is a great way to get ahead of important details like last-mile logistics, the country’s retail trends and steps to build brand recognition. Marketplaces make great cross-border partners because of the existing digital infrastructure and install base. When selecting a marketplace, verify the amount of control you’ll have. While some marketplaces exercise significant control over branding, others, like Tmall in China, allow brands to design their own virtual storefront and have a say in the overall customer experience. In addition, choose a partner whose values are consistent with your own so there are no surprises in how you jointly conduct business.

3. Understand challenges that can impact pricing.
Selling cross-border means dealing with a potentially complicated web of taxes, regulations and other fees — and underestimating the costs can inflict a serious hit to your bottom line. It’s not enough to just pass along costs to the customer, as presenting an unexpected fee just before checkout can stop a sale cold. Instead, invest in digital tools that will automatically handle adjustments, and be transparent with your customers about the fees they’ll incur. 

For example, Bling Jewelry uses Rithum’s automation capabilities for added clarity that helps them quickly adapt to product and pricing changes, account for currency exchange, reduce errors and more. When adjusting the price in one place, Rithum automatically changes it in every currency within a matter of minutes.

4. Look to China’s mature, rapidly changing market. 
In 2020, China’s e-commerce imports and exports reached a whopping $266.7 billion, according to Chinese customs data. The popularity of foreign brands among Chinese consumers makes the country a great target for retailers seeking international growth. However, China is a fast-paced market that requires constant adjustments to keep up with customer trends and new regulations. While investing in the Chinese market can potentially yield high profits, retailers must be ready to act quickly and rely on local support from partners. 

Are you selling everywhere you could be? Rithum recently announced its support for more than 300 global channels. Contact us to request a demo and learn how you can take advantage of these booming international markets. 

Plus, download the full report to find out which continent poses the next great cross-border opportunity for you.

The post Why Cross-Border Commerce Is an Opportunity You Can’t Afford to Pass Up appeared first on Rithum.