Brands already using Rithum can connect to Allegro directly from their existing dashboard and manage it alongside every other marketplace channel. You can connect Allegro through the Rithum platform you already use to manage marketplaces, without rebuilding your product feeds or introducing new systems. 

Central and Eastern Europe is now accessible through the same setup brands already use. Most of what made expansion difficult has been removed. 

Central and Eastern Europe has outgrown its reputation as a secondary market  

Growth in Western European ecommerce is slowing. The markets are crowded, customer acquisition is expensive, and brands are fighting harder for smaller gains. A lot of that pressure disappears when you look east. 

Poland, Czechia, Slovakia, and neighboring markets are digitally mature, mobile-first economies with strong purchasing power and high trust in online shopping. Allegro alone provides access to a €20B ecommerce market and more than 21 million active buyers. Brand awareness reaches 88% in Poland and 75% in Czechia, and for many shoppers in the region, Allegro is where the buying journey starts.  

“Polish consumers believe that if something doesn’t exist on Allegro, it doesn’t exist at all,” said Urszula Drej, a Team Leader at Allegro during Rithum’s annual Amsterdam dinner. “Over 60% of Polish shoppers choose Allegro over Google as their starting point. They treat it like a search engine and finalize their purchasing decisions there.” 

Sellers on Allegro have a 2.5x greater chance of making a sale compared to relying solely on their own online store. That demand already exists. Brands entering through Allegro are reaching customers they would not reach otherwise.  

Dyson is already seeing momentum as it expands into Poland through the integration. 

We’re proud of the integration Rithum and Allegro have built to help bring our products to the Polish market.

— eCommerce Manager, Dyson 

The integration removes the friction that used to slow down market entry  

Expanding into Central and Eastern Europe through Allegro is handled entirely within your current Rithum setup. No separate integration project required. 

• Your catalogue syncs without a rebuild. Product data, descriptions, pricing rules, and stock levels push directly from Rithum into Allegro in your own language and currency. Listings go live faster, with fewer errors and no duplicate feeds to maintain. 
• All marketplace operations stay in one place. Allegro appears alongside your other channels in the Rithum dashboard. You manage everything from one login, and stock updates sync automatically across channels. 
• Getting started doesn’t require a new operational layer. You’re adding a channel to infrastructure that’s already in place. 

Allegro One Fulfilment covers logistics and compliance on the ground 

Cross-border fulfilment and regulatory compliance are where most international expansions lose momentum. Allegro’s fulfilment network covers both. 

With Allegro One Fulfilment, brands ship stock to a regional warehouse and Allegro manages the rest — storage, delivery across multiple shipping options tailored to local preferences, customer service, and return handling. Delivery times shrink, cross-border complexity drops, and customers get a local-feeling experience without your team building infrastructure in the region. 

Allegro also supports automated handling of product safety and regulatory compliance, including GPSR, reducing the legal and operational lift on your side. 

The Welcome Programme gives new sellers room to test before committing 

Allegro offers an onboarding incentive for brands entering through Rithum that takes a lot of the financial risk off the table early. 

• 100% commission discount for the first 90 days, so brands can validate demand and optimize listings before standard fees apply 
• Allegro Ads credit to build visibility and gain traction from day one 

That gives teams space to learn the market before fully committing to it. 

Rithum provides the operational layer and Allegro provides the demand  

Rithum manages catalogue syndication, inventory, and multi-channel workflow. Allegro delivers a large, high-intent buyer base and a fulfilment network built for the region. Paired together, brands get reach without taking on operational complexity. 

If you’re already using Rithum, you can get access to over twenty million active buyers on Allegro with just a few clicks. You don’t need to reinvent the wheel. You can use what already exists.

— Urszula Drej, Allegro

Your existing data structure and processes stay intact. You gain immediate access to an active customer base in a region where competition from global brands is still lower than in Western Europe, and you do it without building separate infrastructure. 

Getting started is already built into your Rithum setup 

If you use Rithum, the tools to start selling on Allegro are already available to you. Connect the channel, sync your catalogue, and start reaching buyers across Central Europe with your current team and systems. 

Central and Eastern Europe is ready for your brand. Now your systems are too. 

The post Allegro and Rithum now share a single integration for Central European expansion  appeared first on Rithum.

1. Understand and leverage retail media networks

• Choose the right global and regional retail media networks with a strong presence in your target markets such as: Amazon, Walmart, Target, and others.
• Use platform-specific tools. For example, sellers can use Amazon DSP (Demand-Side Platform) for precise programmatic advertising that targets consumers across different regions.

2. Use localized content and creative

• Ensure cultural and language adaptation. Ad content involves more than translation. It must also be localized to resonate with local consumers. You can achieve this by tailoring your messaging, imagery, and promotions to align with consumer behaviors in each market.
• Consider local trends and preferences. Campaigns should adapt to reflect local shopping trends, holidays, product seasonality and preferences. These include popular sales events such as Singles Day in China or Black Friday in the US.

3. Target advertising based on data

• Leverage first-party data. Use your (and the retailer’s) customer data to create highly targeted campaigns. Segment your audience by shopping behavior, location, and preferences to deliver personalized ads that resonate in each retailer market.
• Use retail media analytics. Monitor ad performance and refine your strategy in real –time using insights from Amazon Marketing Cloud, in-platform reporting, and other retailer-specific reporting capabilities. This data-driven approach ensures that your campaigns remain effective and relevant.

4. Focus on high-value placements

• Strategically place ads where they will have the greatest impact depending on your strategy and goals. Position your ads at the top of search results, on product pages, or within relevant categories. Securing high-value placements can boost visibility and drive conversion.
• Bid smart by implementing dynamic bidding strategies to secure premium ad placements during peak shopping times, such as major local holidays or sales events.

5. Optimize for local market compliance and logistics

• Ensure your ads comply with local regulations, consumer protection laws, and privacy regulations.
• Offer localized customer support in local languages to enhance customer trust.

“It’s critical to balance winning strategies from retail media giants such as Amazon and eBay, while also tapping into regional retailers that reach a niche audience for your brand.”

Meghan Barden, Director, Global Retail Media at Rithum

“As more retailers across the globe launch their retail media network offerings, it is critical to ensure you are balancing winning strategies from the retail media giants such as Amazon and eBay, while also dipping into regional retailers that may have a niche audience you would like to target,” said Meghan Barden, Director, Global Retail Media at Rithum.

Cross-border e-commerce retail media planning for the holiday season

Brands and retailers should plan early ahead of the peak holiday shopping season. 68% of global consumers said they intended to wait for annual promotional shopping events such as Amazon Prime Day, Black Friday and other annual sales before making expected purchases, according to the Dynata survey.

Rithum offers robust reporting which brands and retailers can use to analyze past holiday sales data trends in your target markets. Understand what products are in demand, local shipping behaviors, and key dates. Connect with your key retailers to understand their promotion plans, upcoming discounts and overall messaging during the peak season. There can be an opportunity to draft from the traffic they are driving and tap into unrealized opportunities with incremental shoppers.

Ensure you have a sufficient stock of best-selling products. Plan to secure high-visibility ad placements on key retail media platforms. Implement retargeting strategies to reach customers who have shown interest in your products but haven’t made a purchase. Offer incentives such as limited-time discounts to drive sales.

Rithum allows brands and retailers to monitor and adjust your retail media ad strategy in real-time. Keep a close eye on your campaign performance, sales data, and inventory levels throughout the holiday season. Be prepared to adjust your cross-border e-commerce strategy quickly based on what’s working and what’s not.

Use AI-driven insights to optimize retail ad campaigns in real time

Rithum provides direct insights into product attributes and data, like inventory, sales data, and labeling. Brands and retailers can use granular product data to support your strategy. Using AI-driven insights, Rithum’s retail media solution can help you allocate budget, optimize bids, spend strategically throughout the day, and adjust product placements in real-time.

After the peak holiday season, continue to advertise while measuring successes and learnings throughout the seasons. Gather feedback from your holiday campaigns to learn what worked and what didn’t. Use these insights to improve your cross-border e-commerce retail media ad strategy for next year.

Learn how to expose your products to more consumers by creating, monitoring, and managing all your marketplace and retail site advertising through Rithum. Schedule a demo here.

The post Boost Cross-Border Sales with Five Retail Media Advertising Tips appeared first on Rithum.

Here are five ways brands, retailers, and suppliers can optimize selling to consumers globally.

1. Use automation to manage inventory, product information and catalog translations at scale.
   It can be challenging to manage inventory across diverse markets. Ensuring your product information such as product sizes, weight, and category are accurate can significantly impact shipping costs and compliance with local regulations. Translating product catalogs to suit local languages may also be necessary.
2. Optimize cross-border payments: Understand currency valuations and pricing in local currencies.
   As part of a seller’s pricing strategy, you should understand how currency valuations compare from country to country. Setting product prices in the target country’s currency ensures competitiveness and market relevance.
3. Track global logistics and shipping paths through one platform.
   It is necessary to accurately track inventory once the customer makes a purchase until they receive it.
4. Understand international legal entity, taxation and logistics requirements.
   Each country has its own tax and entity requirements that must be met to avoid legal complications.
5. Use technology to compete in cross-border e-commerce.
   Sellers must assess and analyze competitors in each market they are selling in. Consumer preferences can differ greatly from country to country. There is no blanket strategy to stand out against competitors.

“Selling cross-border is a strong growth opportunity for retailers and brands but it’s not without challenges. One of the biggest obstacles for businesses is converting local currencies. Each country has unique taxation and entity requirements. Businesses need a unified solution to help streamline their operations across geographies. Rithum can help sellers convert cross-border payments in real-time,” said Christian Gees, director, sales, EMEA at Rithum.

How to prepare for the global peak shopping season

The holiday season kicks off as early as October worldwide. By preparing early, brands, retailers, and suppliers can optimize their online retail and digital marketing strategies. The demand is there – 44% of global shoppers are willing to purchase an item from a retail site or online marketplace in a different country from where they reside, according to the 2023 Online Consumer Behavior Global Report by Rithum and Dynata.

Rithum partners with a network of the world’s leading fulfillment and logistics companies to facilitate seamless cross-border e-commerce expansion. The majority of Rithum’s brands in EMEA sell cross border e-commerce. These partnerships ensure that sellers’ products are efficiently tracked from purchase to fulfillment and delivery. Rithum’s network gives sellers the ability to leverage localized expertise to manage the complexities of selling internationally.

Localize product content

Selling cross border involves localizing content. Rithum’s features like Business Rules and Look Up List, can help brands ensure they are using the most searchable keywords for product titles and descriptions. For example, when an EU brand is selling into a US market or vice versa, Rithum must account for different keywords for items such as trousers vs. pants, or sneakers vs. trainers, etc. Rithum’s Replace Word List function also adapts translations to be more search friendly.

Using artificial intelligence, Rithum’s AI Magic Mapper feature helps brands reduce time-to-site by automating categorization. This helps reduce the time for sellers to onboard onto new global marketplaces.

Other ways Rithum can help include:

• Use Rithum’s team of experts. Experts with more than 20 years of experience in global e-commerce provide invaluable insights and guidance. For example, Rithum can help EMEA sellers and suppliers navigate complexities with VAT, local entity requirements, and picking the right channels to sell through. These also are hurdles for sellers selling from the UK into EMEA as well as US and APAC sellers.
• Receive extensive support by country. Rithum supports sales in numerous countries with platform support in local languages and currencies. Rithum’s conversion function is accurate, which is helpful for seller and supplier finance teams in reconciliation.
• Take advantage of strategic partnerships. Extensive collaborations with major global shipping carriers and third-party logistics companies enhance the efficiency and reliability of your international distribution.
• Receive marketplace guidance. Determine the potential and fit of various marketplace channels for your products.
• Use automated system logic. Thousands of automated rules ensure that products are listed appropriately based on compliance and profitability.

By automating inventory management, using global logistics networks, and providing expert guidance, Rithum helps you overcome challenges while unlocking new growth opportunities in the international marketplace. Learn how Rithum can empower your business to manage the intricacies of cross-border e-commerce here.

The post Five Tips to Grow Your Cross-Border E-Commerce appeared first on Rithum.

What does this mean for sellers? While refurbished smartphones are in demand, it is wise for brands to diversify their product offerings now, according to Back Market’s Torrin Balsollier, Head of Strategic Supply Initiatives.

Back Market is a global marketplace selling refurbished electronics. In a recent webinar, Balsollier spoke with Rithum’s Nistaar Chandhok about the growing refurbished consumer electronics market and its impact on sellers. As demand for refurbished consumer electronics grows, it is important for sellers to consider expanding into new categories, such as laptops, tablets, cameras, and others.

While Balsollier and Chandhok discussed refurbished electronics, it’s important to note that overall, the consumer electronics market is also growing. According to Rithum data, sales in this category have grown 54% year over year (comparing EMEA GMV in January – April 2024 and January – April 2023 respectively).

Refurbished electronics help promote sustainability

Balsollier noted that refurbished electronics help promote sustainability and are driving transformation in supply chains. About 25% of Back Market’s customers cited sustainability as their main purchase driver, he said.

About half the carbon emissions from the digital sector (the digital sector comprising up to 4% of total global emissions) come from the production of devices like smartphones, computers and other tech accessories, according to Back Market data. Other statistics of note:

• 1,000 liters – Average amount of fresh water used to produce one smartphone
• 1,500 liters – Average amount of fresh water used to produce one computer
• 40% – Average portion of smartphones are made from plastic

By buying refurbished, consumers pay less as well as potentially reduce landfill waste. More than 50 million metric tons of electrical and electronic equipment waste was thrown away in 2019, according to World Health Organization data. That’s more than 6 metric tons of e-waste produced per hour.

“In the 10 years since Back Market launched, we’ve managed to avoid 1.3 million metric tons of carbon equivalent emissions,” Balsollier said. “That’s just Back Market alone. If the whole industry moves towards this, that number is going to significantly increase.”

Overcoming supply chain challenges and complex product catalogs

One of the biggest hurdles for the refurbished sector is ensuring a steady supply of devices, Balsollier said.

“I think the two main issues with supply flows are that people are not seeing the value of trading in. We feel there are a lot of devices gathering dust in cupboards and drawers at home. Part of that is because trade in programs don’t exist – particularly outside of smartphones,” he said.

By using Rithum, Back Market’s sellers can list their product catalog efficiently. “I think catalog and inventory management is key. As you diversify, product ranges get bigger and more complex. Finding a way to succinctly and efficiently manage that is going to be critical,” he said.

While smartphones have a limited number of configurations of colors and storage combinations, other consumer electronics categories can be far more complex. Whether household appliances or laptops, there can be dozens of combinations ranging from screen size to internal storage, ram, keyboard configuration, and others.

“The list really goes on. Building a tool or building a system to effectively manage that catalog/inventory, and then push it to multiple sales channels, is quite daunting to overcome,” Balsollier said.

Through Rithum, Back Market’s sellers can map their internal ERP to marketplace catalogs to push that inventory onto marketplaces automatically, eliminating manual tasks.

Retailers and manufacturers are increasingly recognizing the value of these programs for customer acquisition and satisfaction. For consumers, the refurbished market can offer more choices, better prices, and the opportunity to make environmentally-conscious purchases. For sellers, the refurbished market represents a significant opportunity to tap into changing consumer preferences while contributing to a more sustainable future.

Watch the on-demand webinar here.

Learn how Rithum can help.

The post The Rise of the Refurbished Consumer Electronics Sector appeared first on Rithum.