The 2026 selling season is about to look very different. We’re at peak adoption of consumers using LLMs, like ChatGPT, Copilot, Gemini, and Perplexity, to shop. Because of this, the consumer journey and path to conversion are now more complex. The trust consumers place in LLM responses to their shopping prompts is surprisingly high, with most shoppers relying entirely on the AI to shape the decision all the way to purchase. 

95% of shoppers who get a product recommendation from an LLM won’t visit a brand or retailer website to verify it. Among 18–27 year olds, 64% buy on the recommendation alone.

Twelve months ago, most brands were still focused on ranking in traditional search results. Consumer shopping behavior has changed more in the last 12 months than in the previous five years combined. That shift is going to define how every peak event plays out in 2026. 

Amazon and Walmart are blocking LLMs from crawling their product data. So, keeping consumers within the Amazon ecosystem to maximize Prime Day returns and overall conversions is critical. 52% of all U.S. consumers still begin their online product searches directly on Amazon,^¹ which is reassuring for Prime Day activity. But when we factor in the LLM component, our strategy to maximize Prime returns gets more nuanced. 

Previously, we wouldn’t have as heavily considered our clients’ .com websites as part of the Prime Day journey, but if LLM recommendations are relying on Google and other general product data feeds, then ensuring product data hygiene from those outside sources is critical. 

How should brands reach shoppers on Amazon and LLMs at the same time?

• For consumers already starting their journey in Amazon search, keep them engaged, targeted with appropriate content and ads, and slam dunk the conversion. 
• For consumers starting their search in LLMs, make sure client .com product data feeds are accurate, updated, and organized so the right recommendations entice consumers to seek out the shopping moment outside the LLM. 

There’s more to this year’s approach. Prime Day lands June 23–26 this year, the earliest window since 2021 and the second year at four full days.¹

Back-to-school demand is already overlapping with it. BFCM is less than six months out. And the LLMs shoppers are using to find and compare products have improved significantly since last peak season.

LLMs are pulling richer product details, making more accurate comparisons, and starting to support transactions directly. The brands and retailers who will perform best during peak 2026 are the ones whose catalogs are accurate, structured, and available everywhere the AI is looking. 

At Rithum, we work across 900+ channels with brands and retailers preparing for these events right now. We’re deep in the planning alongside them, from media strategy to product data to channel prioritization, and everything below reflects what we’re seeing and recommending heading into peak selling in 2026. 

What are the major 2026 peak sales events, and when do they happen? 

• Amazon Prime Day: June 23–26¹ 
• Back-to-school: May through September (peaks during and after Prime Day) 
• Labor Day: September 1 
• Amazon Prime Big Deal Days: October (dates TBD; October 7–8 in 2025) 
• Singles’ Day: November 11 
• Black Friday: November 27 
• Cyber Monday: November 30 

Beyond the timeline, two things connect every event on this list: AI is reshaping how shoppers discover products, and the brands with accurate, structured data across channels will capture more demand than those without it. 

How should brands prepare for Amazon Prime Day in June 2026? 

Prime Day runs June 23–26 across 35 categories, with deals dropping three times daily and new inventory going live every five minutes during peak hours.¹ Amazon is putting particular emphasis on fresh groceries and household essentials, building on 4 billion grocery and essentials items delivered via same-day delivery over the past year.² 

Last year’s Prime Day (July 8–11) generated $24.1 billion in U.S. online spend, up 30.3% year over year.³ Four of the top five items sold were household or grocery products.⁴ School supplies rose 175% and dorm essentials 84%.³

Across our own client base, the four-day format shifted buying patterns. Shoppers browsed Days 1 and 2, then converted late, with Day 4 GMV jumping 38% year over year. 

One Rithum client pivoted mid-event to back-to-school bundles and optimized product titles on Day 2. That shift drove a 15% sales lift over the prior year. The teams that adjusted in real time outperformed the ones that set a plan and left it. And that was before AI was deeply embedded in the Prime Day experience. 

What role does Alexa AI play in Prime Day 2026? 

This year, Alexa for Shopping (formerly Rufus) will sit directly in the Amazon search bar, search results, and product detail pages for every U.S. customer.¹ Amazon has told sellers that Alexa pulls from listing content to answer shopper questions and make recommendations. If your product attributes are incomplete, Alexa will recommend someone else’s.

During Prime Day 2025, shoppers who engaged Rufus were 60% more likely to complete a purchase. Alexa now helps shoppers build personalized deal guides, set price alerts, trigger auto-buy at target prices, and review 365-day price history. Every one of those features pulls from your product data. If your titles, descriptions, and images aren’t accurate, you’re not showing up in those conversations. 

Rithum’s retail media advertising connects spend to product performance across Amazon, Walmart, and Target so you can shift budgets while the event is live. Marketplace listings keep data accurate across 900+ channels so you can coordinate pricing, inventory, and promotions across Amazon and every channel competing for the same shopper during Prime Day. And inventory management prevents oversells and stockouts during the exact hours demand spikes. 

How does AI shopping change peak season strategy in 2026? 

When AI gets product information wrong, 58% of shoppers lose trust in the brand itself, not the AI tool that served it. And shoppers aren’t loyal to a single AI platform either: ChatGPT’s daily active user share has fallen steadily since early 2025, Gemini has more than doubled its share in the same period, and 20% of AI users now regularly use two or more chatbot apps. Brands that only optimize for one platform are leaving reach on the table. 

The shopping capabilities on these platforms have also matured. Perplexity offers one-click checkout through Buy with Pro and PayPal integration across thousands of merchants. Gemini supports agentic checkout through Google Pay, including auto-buy when a price target is met.

ChatGPT launched native shopping features in late 2025. These are live commerce channels, and every one of them relies on structured product data to generate accurate recommendations. 

We built ChatGPT and Perplexity Feeds for this: product data compiled, optimized for LLMs, and delivered for ingestion so your brand controls how it appears in AI recommendations. Our upcoming GEO (generative engine optimization) pilot provides a way to track how products appear, move, and compare within AI-driven results. Rithum and Stripe are also building the commerce infrastructure for transactions that happen inside the AI conversation itself. 

The path from catalog accuracy to LLM delivery to in-conversation purchase is what determines whether your products get recommended during peak season. Every step depends on the one before it, and most brands are still missing at least one. 

How early does back-to-school shopping start in 2026, and what should sellers prioritize? 

Back-to-school retail is projected at $85.42 billion in 2026, up 3.3% year over year.⁵ 67% of families started buying by early July 2025, up from 55% the year before. With Prime Day now in June and school supplies already among its top-performing categories (up 175% during Prime Day 2025³), back-to-school effectively starts during Prime Day. 

84% of parents say prices are too high. 82% are prioritizing value over brand. But 80% still say buying the specific products their child wants is important.⁵ Parents are cutting back on clothing and switching to store brands in some categories while spending full price in others. Brands that understand which of their products fall into which bucket can plan promotions accordingly. 

We recommend spreading promotions across May through September rather than concentrating spend in a single burst. Rithum’s product catalog feeds push near-real-time updates to price, stock, and product data across every channel where shoppers and AI agents are looking. For brands selling across multiple regions, automatic localization for language, currency, and regional specs keeps listings accurate without rebuilding feeds from scratch. 

What should brands plan for across Q4 2026 peak events? 

September through November packs five major sales events into 90 days, and performance in each one can help shape the strategy for the next. 

Labor Day (September 1) — The last major sales moment before Q4 takes over.

Brands use it to move seasonal stock in a smart way. They set pricing rules based on demand signals, not flat markdowns. This helps them carry less dead stock into the holiday rush.

Rithum automates promotional updates across marketplaces. Order management routes to the best fulfillment location based on your rules. 

Prime Big Deal Days (October) — Amazon’s separate October event, distinct from summer Prime Day.

The 2025 event (October 7–8) outperformed the prior year globally.³ Shoppers complete holiday purchases here, and the performance data directly informs Q4 decisions. Brands that connected product feeds to LLM platforms earlier in the year will have compounding advantages by October.

Singles’ Day (November 11) — $202 billion across major Chinese platforms in 2024, making it the largest single shopping event globally.³

The event continues to expand into Southeast Asia, where Chinese ecommerce players now account for up to 50% of B2C GMV in key markets. U.S. and European retailers saw an 11% year-over-year lift in influenced revenue last November. Rithum supports 600+ global marketplaces with built-in localization and dedicated account strategists across EU, US, and APAC. 

How should brands prepare for Black Friday and Cyber Monday 2026? 

Black Friday (November 27) and Cyber Monday (November 30) — BFCM 2024 delivered $10.8 billion (Black Friday) and a record $14.3 billion (Cyber Monday 2025).³

Promotions started climbing November 16 last year, nearly two weeks early. Mobile drove 56% of online holiday spend last season.³ AI-assisted shopping volume, which surged during Prime Day 2025, will be even higher by November as more consumers adopt LLM-based product discovery. 

During BFCM 2025, we advised clients to spread budgets from October through December. Clients increased spending by only 3% on average and still hit efficiency goals with a 1.7 advertising cost of sales. Here’s how those Prime Day lessons apply to holiday planning. 

Across all of these events, the operational requirements are the same: accurate product data everywhere you sell, budgets that can move in real time, and listings that don’t break under pressure. Rithum’s product catalog feeds deliver data to every channel and AI platform in the right format. Paid search and shopping ads optimize across Google, Microsoft, and Meta with feed-level precision. And marketplace listings catches broken or non-compliant listings before they cost you revenue during the highest-traffic weeks of the year. 

How do you prepare for peak season across 900+ channels at once? 

Our 2026 Commerce Readiness Index found that 43% of retailers and 37% of brands are prioritizing AI enablement across operations. The best teams have one thing in common at their busiest times. Product data, ad spend, inventory, and fulfillment all run in a single connected system. When something changes mid-event, they can act right away. 

Rithum brings all of that into one platform across 900+ channels and AI platforms. If you’re planning for peak 2026 and want to talk through your approach, our team is here. 

Footnotes
¹ Amazon Press Release, “Mark Your Calendars: Amazon Announces Prime Day Event from June 23–26,” June 2026. press.aboutamazon.com
² Forbes, “Amazon Prime Day 2026 Moves to June—This Time With Alexa AI Powering the Cart,” June 2026. forbes.com
³ Adobe Analytics, various reports including “Prime Day Event Drove $24 Billion in Online Spend Across U.S. Retailers” (July 2025), Black Friday 2024, Cyber Monday 2025, holiday season 2025, and Singles’ Day data. business.adobe.com
⁴ Numerator, “Amazon Prime Day 2025 First Half Results,” July 2025
⁵ MRI-Simmons, “Back-to-School Shopping Trends of the 2026 Season,” May 2026. mrisimmons.com | Accio, “Back-to-School Trends 2026.” accio.com

The post How to prepare for peak season 2026: Prime Day to BFCM appeared first on Rithum.

October’s Amazon Big Deal Days, flanked by rival events at Target and Walmart, confirms that for today’s shoppers, extreme sales operate as planning windows more than purchase windows. Billions still move through carts, but before they click purchase, consumers are comparing prices, checking delivery windows, and weighing return policies—and with the help of agentic AI, they can do it all without even visiting the retailer’s website. 

Most of all, they seem to be waiting. Many of the highest GMV days took place after the sales window. What does that mean for Black Friday, and the rest of the holiday season?

What we learned from October 2025 

Walmart opened its October event to everyone (with a head start for Walmart+), and Target deepened member-led offers. This broad access framed the holiday season’s opening moves.  Amazon buyers focused on everyday essentials with 58% saying they were satisfied with the deals, 23% saying they already purchased gifts, and 84% plan to buy holiday items on Amazon in the next three months. October sales, in other words, were the first round of the peak holiday shopping season, with shoppers starting early, but planning on more shopping to do. This is another sign that shoppers aren’t responding to urgency-driven hype the way they used to. They’re shopping on their own terms, watching closely, waiting longer, and buying based on intent, not impulse. 

Shoppers plan, retailers widen the window, and mobile and agentic AI set the terms. Here are some of the biggest patterns we saw in October’s sales push:. 

• Demand is real, but disciplined. Forecasts call for a sizable holiday spend, driven by mobile and a fast increase in AI-assisted shopping traffic, up 520% year over year. Shoppers are doing more research in less time. 

• Access beats exclusivity. Walmart’s “no membership required” positioning and Target’s member perks ran in parallel with Amazon’s event, giving shoppers many options  rather than anchoring them to one singular price drop  

• October is a staging ground. Reuters and Adobe flag October’s Amazon event as a multi-billion-dollar catalyst that pulls forward  holiday spend without exhausting demands. The shopping that started with October sales is expected to stretch longer, not be done earlier. 

• Category mix matters. Numerator’s early read shows baskets heavy on household essentials alongside selective gifting. Consumers are being mindful about what they spend. 

Shoppers are comparing across channels, pacing their purchases, and prioritizing convenience and trust. They check prices, delivery windows, and return policies before they buy. With Rithum, that behavior works in your favor: pricing, promises, and product details stay consistent across every touchpoint. Your returns policy doesn’t change from one channel to the next. And when the market shifts, you shift with it—because Rithum connects marketplace data, retail media, and fulfillment in real time. One update moves across platforms, so you can reallocate spend or inventory seamlessly.

Holiday 2025 retail strategy: next steps

Adobe expects U.S. online holiday spend to reach $253.4B, with mobile driving a majority share (56.1%) and buy now, pay later (BNPL) adding another $20.2B—evidence that convenience and flexibility, not just markdowns, will shape conversion. 

October sales set the tone for the season. Now is the time to stay consistent and make sure you’re keeping the same price, promise, and product facts everywhere. Push what is already selling and remove the friction that shoppers flagged. Start here: 

• Plan promotions around what shoppers actually want at different times, instead of relying on the same event-driven discounts.  

• Adjust product mixes and creative in real time to highlight what’s trending or to support categories that need a lift.  

• Connect messaging and offers across marketplaces, retail media, and owned channels so shoppers get a consistent experience wherever they buy. (Most teams are already shifting where they show up: 91% of retail leaders and 84% of brands changed their marketing channel mix in the last year.) 

• Use first-party data to personalize offers and reduce dependence on paid ads.  

• Measure success by long-term value don’t focus on short-term sales spikes. Repeat customers, lifetime spend, and loyalty are the your better long-term value drivers..  

• Partner with marketplaces and vendors to build limited-time experiences that create excitement and reach new audiences.  

• Re-engage peak-season buyers after the event with thoughtful follow-ups that turn one-time shoppers into loyal customers.  

• Put delivery dates and a clean returns promise on the page. Return policies are a decision filter at scale. 41% say the returns policy influences where they buy — so make the promise visible and easy to use. 

October shows that the 2025 shopper is steady, selective, and ready to buy when the facts are clear. Keep the same price, promise, and product story everywhere, make the mobile experience flawless, and turn returns into trust. To see how Rithum connects your marketplaces, media, and fulfillment so you can act on this now, contact Rithum to learn more. 

The post How October’s big sales set the stage for holiday 2025  appeared first on Rithum.

Once a definitive moment in digital retail—capable of delivering up to 40% of annual revenue for some—Amazon’s Prime Day has undergone a massive shift this year.  

The shift started from the moment the sale was announced. Amazon extended this year’s event to four days and pulled it forward by a week compared to 2024. On paper, this flexibility should’ve created new opportunities. In practice, we suspect it introduced some consumer fatigue and new competition. Walmart, Target, and Nordstrom ran overlapping sales, dividing consumer attention. Internally, our Rithum teams noted that clients approached the week less with anticipation and more with obligation. Many of the sales had to be submitted right as tariffs news was creating unease, and The Super Bowl energy of past years was gone. In its place: calculated caution and high alert about ways to pivot quickly if performance underdelivered. 

And that caution was smart. Prime Day 2025 didn’t deliver the kind of breakout performance of years past. But it wasn’t a failure either. It was a recalibration, and a sign of things to come. Below are five strategic lessons from 2025’s Prime Day Event that ecommerce marketers, operations leaders, and retail media strategists should carry into the rest of the year’s tentpole sales. 

Lesson 1. Prime Day isn’t the Super Bowl anymore. It’s the preseason. 

In prior years, Prime Day was trusted to provide 20–40% of  annual GMV for some brands and retailers. This year, it functioned more as a seasonal trigger than a standalone sales boom. With the event extended to four days and moved a week earlier than in 2024, many shoppers (and sellers) approached it differently.

The urgency that once defined Prime Day was diluted. Instead of seeing it as an isolated event, many of our clients repositioned it as the kickoff to back-to-school and Q3 seasonal cycles. For some, that meant liquidating summer inventory. For others, it was a way to test demand signals, creative strategy, or pricing elasticity ahead of Labor Day and holiday seasons.

Takeaway: In a crowded promotional landscape—including overlapping events from Walmart, Target, and Nordstrom—Prime Day and its competing sales events are now a starting point, not a finish line. 

Lesson 2. Spend was up, but conversions were down. Agility mattered. 

Across retail marketplaces, Rithum performance teams reported a common pattern: ad spend increased (especially for the extension of sale in days from 2 to 4), but conversion rates lagged. This wasn’t a media execution problem, rather, it reflected more cautious, inflation-conscious consumer behavior. Although GMV overall was down across the first three days of Prime, GMV jumped +38% YoY on day four. Our takeaway? Shoppers built carts early, browsed across platforms, and often delayed purchases until the last day. They were comparing and pricing for the best value and delaying until they knew they’d get what they needed, for the price they wanted.  

At Rithum, our teams worked with clients on a daily basis to track the conversion activity of the consumer to make informed decisions of ad budget. This could not be a spread spend like peanut butter across 4 days type of approach. Each day brought unique activity for each client, and we had to be extremely agile to navigate the environment to still bring in revenue and GMV wins.  

Takeaway: This shift forced many to move beyond lower funnel paid search services. We helped many teams pivot to mid-funnel and audience-driven tactics, including DSP and visual advertising tools, which delivered better engagement in an environment where urgency was absent. Our clients that succeeded treated every day of the four-day event differently, allocating budget based on actual conditions, not pre-set plans. 

Lesson 3. Essential products outperformed, even without heavy promotions 

One of the clearest signals from this year’s event was the strong performance of household consumables, even without Prime Day badges or deep discounts. According to one Prime Day tracker, household products accounted for 29% of purchases, and 51% of shoppers purchased something they’d been waiting to buy until it went on sale. We saw this across our data, as well: Zep, a household cleaning supplier client of ours, saw steady sales throughout Prime Day(s) due to consistent shopper demand for cleaning and maintenance goods. These items outpaced discretionary categories such as apparel and beauty, where GMV was down 10-20% across the sales. 

Takeaway: This shift emphasizes a move toward needs-based shopping and margin-conscious purchasing. In many cases, consumers weren’t chasing deals—they were using Prime Day to stock up on items they normally get in-person or at grocery stores. It’s another reminder that ecommerce channel management must account for inventory prioritization and margin forecasting—not just promotional planning. 

Lesson 4. Gen Z Is changing the rules of retail engagement 

Gen Z, now the largest behavioral shopping cohort in the U.S., is not buying into urgency-driven sales tactics the way previous generations did. This group expects authenticity, sustainability, and transparency from brands and tends to favor first-party channels, DTC brands, or retailers that match their values. 

What this means for future Prime Days and similar events: discounting alone won’t win. Success requires upper-funnel engagement, differentiated brand stories, and multichannel awareness. Brands that leaned on algorithm-driven promotion or last-click attribution this year likely missed a sizable portion of Gen Z shoppers. Building trust now requires authentic storytelling, not just sale banners.  

Takeaway: Enhancing PDPs with lifestyle content, sustainability claims, or social narrative going forward is a key opportunity for reaching this demographic. Creator aligned promos using Rithum’s TikTok shop integration, for example, along with transparent pricing and fulfillment options during a time of economic uncertainty, will all resonate loudly with this influential buying group.  

Lesson 5. Strategy beat scale. Platform readiness is key. 

Not all missed performance was due to consumer behavior. This year, some brands hesitated to participate because of tariff-related uncertainty around the time Amazon required Prime Day deal submissions. Others faced technical or operational hurdles around deal eligibility, badging, or shipping compliance. These platform-level shifts meant that participation wasn’t just optional—it was conditional on preparedness. 

Takeaway: This is where ecommerce order management and real-time marketplace intelligence mattered. Rithum clients leveraged dynamic spend control, algorithmic forecasting, and feed management tools to reallocate efforts mid-event—shifting between brand marketplaces, social commerce platforms like TikTok, and more stable categories. That flexibility allowed teams to protect margin while capturing engagement in a fractured retail landscape. 

Prime Day has evolved. Have you? 

Prime Day 2025 served as a clear tipping point. Consumer spending and shopping have changed, and instead of anticipating patterns, it’s more important to align spend with actual market behavior, adapt to consumer signals in real time, and leverage tools to remain agile across retail media, marketplaces, and direct channels. 

Whether you’re optimizing product feed management, refining your advertising tools, or preparing for peak season performance, now is the time to reframe events like Prime Day as catalysts for smarter, multi-channel success. Post-prime day is the time to evaluate your feed health and listing accuracy ahead of H2/Q4 selling, review your operations to improve real-time performance shifts, and use these lessons to get ready for Q4 promotional layering around Black Friday, Cyber Week, and other big events.  

Reach out here—we can help.  

Tom Quilty is Senior Manager, Technical Account Management at Rithum. 

The post 5 Lessons from Prime Day: What Worked, What Didn’t, & What it Means for The Rest of 2025 appeared first on Rithum.

The big summer sales surge is about to begin, with Amazon Prime Day kicking off July 8-11, Target Circle Week (July 6-12), and Walmart Deals (July 8-13). It’s the big show that sellers have spent months prepping for: and now, deals are locked, inventory is in place, and the curtain is about to rise. 

But for sellers in top-performing categories across Amazon, Walmart, and Target, the real work is just starting. 

High-performing categories can be high-risk for sellers 

We expect that apparel, electronics, and home goods will once again be the most competitive categories. If you’re managing those listings, errors in availability, pricing, or categorization could lead to missed sales in a high-traffic window. 

This isn’t just about what sold last year. It’s about what every other brand is focused on now, and how well your team is positioned to compete in categories where margins are tight, consumer attention is limited, and mistakes can be costly. The strength of your listings, product feeds, retail media campaigns, and fulfillment operations will determine whether you break through or are overlooked during this peak sales event. 

What we can learn from 2024 sales data 

Clothing/shoes/accessories was the top-selling category for Amazon during Prime Day July 2024, up 16% year over year, according to Rithum data. This category is one of the most operationally intense, with large SKU counts, high returns rates, and customer expectations around fit, speed, and accurate presentation. 

On the flip side, clothing/shoes/accessories category also top the list in overall return volume, according to Rithum’s 2025 Global Returns & Profit Impact Report. Common drivers include poor fit, vague sizing charts, or missing details in product images or descriptions. 

The mix of strong sales and high return rates puts margin at risk. Listing accuracy is more than a conversion play. It protects post-sale margin. 33% of shoppers return items when the product doesn’t match the description or photos. In high-paced sales cycles, it’s even more important for product titles, images, size guides, and fulfillment settings to be locked in before traffic spikes. Rithum’s AI Magic Mapper helps automate setup and reduce manual errors across large, complex catalogs—especially in apparel and consumer electronics. 

To avoid fulfillment at a loss, brands can also rely on Rithum’s Price Protection. This safeguard prevents costly pricing errors before listings go live, reducing the chance of cancellations, penalties, or margin hits during high-traffic windows. 

Last year, consumer electronics/photo was the second-highest performing category globally. Its popularity is tied to high purchase intent, where shoppers arrive at Prime Day already prepared to buy TVs, headphones, tablets, and smart devices they’ve researched in advance, according to Wiser. These buyers come with high expectations. Listings often require exact specs, compatibility info, and current images. Inaccurate details can result in returns or negative customer reviews (electronics also ranked among the top categories for return volume, according to Rithum’s return report. 

What to check before Prime Day begins 

If you’re in one of the high-volume categories—or expecting to be—make sure your setup is solid. Use this checklist to prepare: 

• Review listings for accuracy, detail, and compliance with marketplace standards 
• Use listing error detection to flag and resolve content or formatting issues 
• Check inventory levels across fulfillment partners and channels 
• Confirm routing, delivery windows, and stock buffers 
• Adjust retail media spend to align with margin and availability targets 

With Prime Day running four full days from July. 8-11, brands need staying power across the event. Budget pacing, creative adjustments, and close monitoring of seller notifications and listing status will help maintain visibility and performance from start to finish. 

Pricing and inventory decisions should be dynamic, especially with tariffs adding cost pressure and shoppers reacting quickly to price changes. Repricer automation can adjust pricing in response to competitor moves, inventory levels, and preset rules. These tools can also be reviewed after Prime Day to refine strategy ahead of back-to-school and holiday cycles. 

Inventory alerts help protect both revenue and spend. Low stock warnings prompt action before products sell through. Sellers can pause ads, shift budget, or trigger replenishment with minimal disruption. 

Once Prime Day starts, there’s little time to correct the course. Rithum’s Advisor can help you respond in real time and guide post-event optimizations using actual sales data. 

Why localization matters for global sellers 

In the U.S., the top Prime Day categories mirrored global trends: apparel, electronics, home goods, and automotive. In the U.K., toys and outdoor gear climbed. Germany saw growth in beauty and wellness. 

These differences matter. Even when SKUs are consistent, listing requirements often aren’t. Shipping dimensions, voltage compatibility, ingredient disclosures, and delivery expectations vary by region and channel. So do packaging rules and marketplace standards. 

Rithum gives brands the tools to localize at scale. Product content, fulfillment logic, and taxonomy mapping can be adjusted for each market without duplicating work or managing disconnected systems. That reduces error and accelerates speed to market. 

How to get more from your retail media spend 

With this year’s Prime Day event extending longer than the typical 2-day time frame (and Walmart extending their sale event across 6 days), brands will need to be flexible with their approach and budget. Beyond scaling when demand spikes and pulling back when stock runs low, it is important to do a larger audit of the competitive landscape to understand which sellers are offering the most compelling discounts and how those offers are appearing across marketplaces. 

“Speculation this year of less 3P sellers active due to tariff impact provides an opportunity for other 1P and 3P brands and sellers to carve out more market share due to less competition,” says Meghan Barden, Director of Global Retail Media at Rithum. “Understanding the entire competitive landscape and overall activity each day of the Prime event is now more important than ever, and we are advising our clients to have an agile approach to the sale from a budget and overall advertising perspective.” 

Rithum connects retail media ad strategy to live product data from our marketplaces feed in our proprietary platform, allowing teams to respond to what is happening in their catalog rather than relying on fixed plans. 

Here’s how to stay in control: 

• Shift spend based on organic lift: Move budget away from products that are already gaining traction 
• Pause ads for low inventory: Avoid paying for clicks on items that are nearly out of stock 
• Align with margins: Factor in fees, storage, and shipping costs to support profitable outcomes 
• Adapt mid-campaign: Adjust bids and targeting based on current performance 

Retail media should support strong product performance and work symbiotically with organic product optimization efforts for a successful presence in Prime Day.  

Walmart and Target reflect, but don’t replicate, Prime Day 

Walmart and Target both saw strong summer sales in 2024. Their top-performing categories were similar to Amazon’s, but key differences stood out. While apparel, home goods, and electronics remained competitive, each retailer had different standouts. 

Target gained traction in general merchandise and industrial products. Walmart stood out in automotive and mass-merchant categories, helped by strong omnichannel promotions and in-store pickup options. 

Success on Walmart, Target, and other marketplaces, takes more than duplicating your Amazon playbook. Each has its own taxonomy, fulfillment expectations, and content rules. Rithum helps sellers navigate these requirements with platform-specific templates, listing validations, and customized routing strategies. 

For Walmart, Rithum’s integration upgrades give brands access to additional tools, including: 

• Multichannel fulfillment that supports store pickup and delivery 
• Walmart Review Accelerator to boost review volume and visibility 
• Lower-cost shipping through Walmart’s carrier network 

These upgrades enable teams to manage listing accuracy and delivery performance more effectively, especially during peak traffic events like Prime Day. When every platform plays by different rules, having the right structure in place keeps your products shoppable and compliant across the board. 

These upgrades help teams manage listing accuracy and delivery performance more effectively, especially during peak traffic events like Prime Day. When every platform plays by different rules, a flexible structure keeps products shoppable, compliant, and positioned to perform. 

Post-event, the work continues. Reviewing performance metrics and analyzing cancellation and return rates can uncover where expectations fell short or exceeded expectations. Segment-level insights from tools like Rithum Report Center help identify which products overdelivered and which need attention. For teams looking to scale these efforts across marketplaces, Rithum Managed Services supports listing, fulfillment, and campaign management with the consistency and coverage that high-volume events demand. Applying these learnings now sets the foundation for stronger execution in back-to-school, and peak holiday season. 

Learn how Rithum can help. 

Top 5 categories by region and retailer: Prime Day 2024 

Based on Rithum’s 2024 Prime Data, here are the top five categories sold by region and retailer: 

Amazon: Global 

1. Clothing / Shoes / Accessories 
2. Consumer Electronics / Photo 
3. Home / Kitchen 
4. Office Products 
5. Automotive / Motors / Marine 

United States 

1. Clothing / Shoes / Accessories 
2. Consumer Electronics / Photo 
3. Office Products 
4. Home / Kitchen 
5. Automotive / Motors / Marine 

United Kingdom 

1. Toys / Games / Hobbies / Crafts 
2. Clothing / Shoes / Accessories 
3. Home / Kitchen 
4. Consumer Electronics / Photo 
5. Sports / Outdoor Equipment 

Germany 

1. Consumer Electronics / Photo 
2. Home / Kitchen 
3. Clothing / Shoes / Accessories 
4. Beauty / Health / Personal Care 
5. Sports / Outdoor Equipment 

 Walmart 

1. Consumer Electronics / Photo 
2. General Merchandise / Mass Merchants 
3. Automotive / Motors / Marine 
4. Beauty / Health / Personal Care 
5. Clothing / Shoes / Accessories 

Target 

1. General Merchandise / Mass Merchants 
2. Clothing / Shoes / Accessories 
3. Consumer Electronics / Photo 
4. Home / Kitchen 
5. Industrial / Scientific 

 Cameron Sutton is Senior Manager, Strategic Account Managment at Rithum. 

The post 2025 Prime Day Primer: What to Fix Before the Sales Surge appeared first on Rithum.

Amazon Prime Day 2025 is on track to break records, just as it did in 2024 where U.S. shoppers spent $14.2 billion online during the 48-hour sales event.¹ This year, Prime Day will span over four days in July, offering some unprecedented opportunities for sellers.

July may seem far off, but by planning early, you can better keep up with consumer demand and increase conversions.

Here are the five things to do right now to get ready for the biggest Prime Day event in history.

1. Lock down inventory early and always leave room for the unexpected.

Don’t be stuck scrambling to meet Amazon’s FBA deadline. Instead, forecast based on past Prime Day and holiday sales data, and work on adjusting SKUs and preparing backup plans.

Keep these milestones in mind:

• Submit Best Deals and Lightning Deals by May 23.
• Keep an eye on Price Discounts. The submission window opens May 5 and closes 6 hours before the event starts in July (check back here for the official sales event dates once released).
• Make sure all your FBA inventory arrives by June 9 for minimal shipment splits or by June 18 for Amazon-optimized splits.
• Diversify fulfillment to reduce delivery times and increase Buy Box eligibility.
• Use Rithum to monitor inventory during the sales event across all channels.

2. Price to win the Buy Box, without killing your margins.

The Buy Box is essential during Prime Day, when buyers are moving fast and clicking even faster. If you don’t win the Buy Box, your listing won’t get the visibility it deserves. It’s important to understand pricing floors while using automation to move quickly when the market shifts.

Focus on preparing by:

• Reviewing last year’s deal performance to find pricing sweet spots.
• Using repricer tools (like Rithum’s) that adapt to competitor moves and inventory levels.
• Set up Lightning Deals and Coupons with >5% discounts for Prime members. Thereby ensuring access to the nearly 189 million U.S. Amazon customers that had a Prime membership as of September 2024, up 9% from the year before.²
• Ensuring price parity across Amazon, Walmart and other marketplaces to avoid suppression. Features like Rithum’s repricer automation, performance monitoring, stock alerts, order routing and management, shipping integration, and returns management help sellers avoid errors on marketplace listings.

3. Don’t wait to launch retail media ads.

Successful sellers launch ad campaigns weeks in advance and use that time to optimize. Now’s the time to spread your budget wisely across different ad types and audiences.

Focus on:

• Running Sponsored Products, Brands, Displays, and Video campaigns.
• Segmenting campaigns into branded, non-branded, and competitor targeting.
• Automating budget increases during Prime Day traffic spikes.
• Using Rithum’s real-time ad performance tools to shift spend where it matters most.

4. Craft pages that stop the scroll and convert.

Your product page content is crucial to your conversion rate. A shopper is much less likely to click “Buy Now” on a weak product page. But investing in content that converts is a long-game that needs to happen well before the big sales event.

Focus on:

• Optimizing images, titles, bullets, and descriptions across your catalog.
• Creating A+ content boosts conversion by up to 20%, according to Amazon.³
• Scheduling storefront updates to showcase Prime Day deals and promotions.
• Using Amazon’s A/B testing tool (Manage Your Experiments) to find what works best.⁴

5. Don’t just sell on Amazon; drive traffic to it.

Smart sellers proactively reach out to shoppers, rather than waiting for shoppers to find them. Use external channels to fuel Amazon sales and collect referral bonuses in the process.

Focus on:

• Running social, search, and email campaigns with Amazon Attribution tags.
• Earning brand referral bonuses to offset referral fees (up to 10% back).
• Using Rithum to track and optimize multichannel performance and profitability.

Bonus tip: Stay on top of the right metrics in real time.

The sellers that sell well are those that keep their eyes on the dashboard. That way, you’re able to quickly see what’s working versus what’s not.

Focus on:

• Watching seller health metrics like on-time shipping and cancelation rates.
• Tracking Buy Box percentage, ad ROAS, and low-stock alerts hourly during Prime Day.
• Using Rithum’s centralized dashboard and custom reports to adjust on the fly.

Want to learn how Rithum can help you be prepared before, during, and after Amazon Prime Day in July? Schedule a demo today to learn more.

Sources
1. https://blog.adobe.com/en/publish/2024/07/18/adobe-analytics-prime-day-drove-billion-online-us-retailers-growing-yoy
2. https://cirpamazon.substack.com/p/amazon-prime-membership-is-a-big
3. https://sell.amazon.com/blog/prime-day-tips
4. https://sell.amazon.com/blog/prime-day-tips

The post Sellers Who Win Amazon Prime Day 2025 Will Do These 5 Things appeared first on Rithum.

How does Gem Stone King keep up with more than 300,000 SKUs listed on Amazon, Walmart, eBay, its own direct-to-consumer (D2C) website and other channels during peak selling for Valentine’s Day? By using Rithum.

“As we’ve prepared for the busy Valentine’s Day season, Rithum’s platform has been an essential tool, ensuring our product listings remain accurate and up to date across multiple sales channels,” said Gem Stone King E-Commerce PPC Manager Andrew Molchan.

Rithum provides support when consumer demand spikes during peak sales periods

Gem Stone King is managing a vast catalog across multiple marketplaces. Pivoting during the fast-paced sales event is the difference between conversions and empty carts.

“The ability to push quick updates, adjust listings, and maintain pricing consistency across multiple platforms is critical during this time. Since consumer demand spikes during Valentine’s Day, we can’t afford to have outdated product information or stock inaccuracies.”

– Andrew Molchan, E-Commerce PPC Manager, Gem Stone King

A curated collection and positive customer experience for Valentine’s Day

Gem Stone King has the flexibility to curate collections for Valentine’s Day. Top-selling products include sophisticated gold and platinum jewelry, as well as lab-grown diamond jewelry, heart-shaped designs and stones. Consumers can also customize pieces with their birthstones or add custom engravings.

Rithum enables Gem Stone King to create customized product feeds tailored to each marketplace channel’s specific requirements. Powerful reporting tools provide valuable insights into performance trends, enabling the brand to make data-driven decisions and spot trends followed by reallocating resources to support those fluctuations in demand.

“Over the last year, we’ve seen a huge improvement in how we manage our multichannel selling strategy and listings. The integrations with marketplaces have been significantly enhanced, allowing us to manage listings more efficiently,” Molchan said.

Reach more Valentine’s Day shoppers through retail media ads

Brands and retailers using Rithum can adjust for content optimization and assist with advertising to reach consumers across the multiple sales channels they are shopping. Sponsored ad placements allow consumers to engage with brands and products, allowing advertisers to tell their story directly. According to Walmart first-party data, marketplace sellers who advertise with sponsored ads see, on average, $4 in attributed product sales for every $1 of ad spend.* Compared to non-ad exposed customers, those exposed to a brand’s Walmart Connect ads were 6x more likely, on average, to buy brand items.**

For more insights into how Rithum can help you elevate your multichannel selling strategy and ensure smooth operations during peak selling events, contact our team and schedule a demo today.

The post How Gem Stone King Manages 300,000+ SKUs Across Multiple Marketplaces for Valentine’s Day appeared first on Rithum.

We’ve analyzed trends that stood out from the five-day period between Thanksgiving through Cyber Monday and how these lessons can impact 2025 e-commerce trends for brands and retailers. Consumers spent more online than ever before, according to Adobe Analytics data. For Rithum clients, AI, social commerce and retail media strategy took center stage. Here’s what brands and retailers are investing in to reach more consumers in 2025.

1. Explosion of product categories for third-party (3P) marketplaces is reshaping e-commerce in 2025.

Brands and retailers will continue to use artificial intelligence (AI) to manage product inventory across multiple sales channels including marketplaces and direct-to-consumer websites. Retailers like Amazon and Walmart use AI for real-time inventory management.

“Walmart’s rapidly expanding assortment presents new challenges to suppliers. However, our latest Walmart Categorizer, now in Rithum’s AI Magic Mapper, ensured seamless migration for hundreds of clients managing millions of SKUs. This highlights Rithum’s leadership in scalable AI solutions,” said Sebastian Spiegler, Director of AI, Rithum.

Rithum is currently focusing on Profitability Benchmarking, which is the process of identifying top channels, pricing strategies and returns insights.

“Profitability Benchmarking at the SKU-level is the ‘holy grail’ for brands. This process is a key 2025 focus area for Rithum and is already being piloted with strategic clients,” Spiegler said.

2. TikTok Shop will continue to revolutionize discovery and influence.

In just one year, TikTok Shop has become one of Rithum’s top 10 sales channels since launching in December 2023. This includes merchant giants like Amazon, Walmart, Target+, eBay and Zalando.

“TikTok’s innovative platform connects content with commerce enabling intuitive product discovery through viral, low-effort videos created by thousands of creators. TikTok account users with only a thousand followers are now product curators, streamlining affiliate marketing and enabling effortless monetization directly in the app,” said Lou Camassa, Director of Product at Rithum.

Currently, Rithum supports TikTok Shop in the US and UK, with launches in Spain and Ireland planned for early 2025.

“This is an incredible proposition for EMEA sellers to tap into a growing and dynamic market,” Camassa said

3. Brands and retailers are being more strategic about retail media budgets.

Consumers continued to shop well before BFCM in October. As a result, Rithum retail media clients spread-out retail media budgets.

“Rithum retail media brands and retailers had to strategically pace their seasonal budgets for a longer peak season before and after BFCM. Specifically, during BCFM week, we advised clients not to over-invest and instead ride a continuous wave of peak seasonality wins while managing the budget thoughtfully. While budget increases only averaged 3%, we were still seeing wins. This included meeting their efficiency goals with an average of 1.7 advertising cost of sales (ACOS) as one example,” said Meghan Barden, director, global retail media, Rithum.

Going into 2025, Barden believes that the promotional holiday period will continue to extend into October and well through the end of December. Clients should be prepared to extend their seasonal budgets to accommodate this length of time. Also, brands and retailers should be open to peaks and valleys in their spend and return. Leveraging product data YoY, such as noting high performing SKUs, is a strategic way to map the seasonal timeframe approach in 2025.

Delve deeper into what’s trending in third-party (3P) commerce in 2025.

Read more about trends in AI, cross-border commerce, social commerce, retail media and supply chain in Rithum’s 2024 State of 3P Commerce Report.

The post 3 E-Commerce Trends from Cyber 5 to Carry Into 2025 appeared first on Rithum.

Significant growth for key categories

According to some experts, purchase behavior shifted from the first day of the Amazon Prime Day sale to the second, initially starting with a surge in shopping for household essentials and grocery items. This was attributed to the higher cost of daily goods and more budget-conscious shoppers spending less during the first day of the event. The second day saw more purchases in higher value categories like electronics. These were attributed to the merchant’s heavy promotions toward Amazon’s own electronic brand offerings.

Prime day historically has been a top event for specific category growth on a national and global level. This October’s event further reinforced that trend, according to Digital Commerce 360. Specific categories of note were:

• 36% growth for electronics
• 36% growth for general apparel
• 21% growth for health and beauty

These categories are consistently high performers year after year, especially as the brand and product competition within each category continues to increase. We also expect social commerce to sell well in these categories through social media platforms like TikTok and Instagram this holiday season.

Millennial shopper trends

The millennial shopper has been the highest spending demographic group in previous Amazon Prime events. However, this demographic’s purchase power has declined. The rationale for their reduced spending could be that they are savvy shoppers and therefore take more energy from advertisers and retailers alike to gain trust and establish creditability. While deals can be attractive to these consumers, they rely more heavily on their peers for reviews and word of mouth creditability. As this will be a continued expectation of this generational shopper, it is advised that brands and sellers incorporate story telling into their overall campaigns and messaging to target millennial consumers in future.

Retail media campaign ad type trends

As retail media continues to grow and rely on first-party (1P) audiences for reach and efficiency, it is no surprise that activity within Amazon DSP (demand-side platform) experienced an increase in advertising spending and activity during Prime Day events. Coupling Amazon DSP and AMC (Amazon Marketing Cloud) is a compelling strategy for maximizing ad spend while leveraging the most targeted audiences during sales events. Concurrently, sponsored product and sponsored brand ads saw an increase in advertiser spend but performed less efficiently or received fewer clicks. Brands will continue to diversify campaigns within a retailer ecosystem to maximize reach and exposure.

Applying Prime Day seller strategy to peak season and Cyber 5

With the increased pressure to maximize sales during Prime Days, brands and retailers need to focus on what will serve them best during these high traffic days. During the holiday peak season, sellers can combine refreshed page optimization with product prioritization based on “digital share of shelf” data such as the amount of competitors in the category or the amount of reach a campaign has had.

During peak selling, there is more emphasis on boosting budgets. But it is important to remember that prioritization of products remains a key component of sales strategy.

Retailers and brands use promotions to attract consumers

While Amazon hosts two of the largest e-commerce sales each year, other retailers are deploying their own sales strategies to compete. Walmart hosted a June members-only weekly long sale, quickly followed by a July sale directly competing with the first of the two annual Amazon Prime sales events. Target held Target Circle week from July 7-July 13. Other niche retailers such as Petco, Chewy and others also lowered some prices in a price match effort while Prime events run to offer shoppers compelling discounts. We expect a similar strategy during the holiday shopping season.

Shoppers are comparison price shopping online. 83% of global consumers will visit two or more websites before buying, according to the 2023 Online Consumer Behavior Global Report by Rithum and research firm Dynata.

Apply lessons from Amazon Prime Days in real-time

Rithum’s centralized dashboard provides brands and retailers with a view of operations to track and synchronize fulfillment, inventory and orders across multiple channels. Features like Rithum’s repricer automation, performance monitoring, stock alerts, order routing and management, shipping integration, and returns management help sellers avoid errors on marketplace listings.

For retail media, Rithum’s team creates custom reports that provide data-driven insights. It uses campaign monitoring data, which contains thousands of campaigns, to help achieve optimal performance as well as help prevent incorrect bids or ad pauses. Holiday readiness reports help brands identify what worked during peak events like Amazon Prime Days and what needs improvement before the holiday rush. Rithum’s actionable insights show sellers what to consider when refining strategy for holiday shopping as well as make changes during Black Friday and Cyber Monday peak selling days.

Learn how Rithum’s integrated commerce solution can help you navigate the holiday shopping season on marketplaces by scheduling a demo today.

Meghan Barden is director of global retail media at Rithum.

The post How to Use Amazon Prime Day Lessons During the Peak Holiday Season appeared first on Rithum.

Understanding Amazon Prime Big Deal Days 2024

Prime Big Deal Days is Amazon’s exclusive event offering Prime members early access to deals across a variety of popular categories. This is an opportunity for sellers to appear before retail membership-paying consumers. According to eMarketer, 65% of US adults pay for Amazon Prime membership. Retailers with paid membership options such as Costco Wholesale, Walmart+, and others are also growing their membership numbers, according to eMarketer data.

This year, the event will take place in 19 countries, including the US, Canada, Germany, and the UK. Participating sellers are already preparing to ensure that inventory, listings and marketing strategies are ready for the influx of traffic.

With heightened demand, it’s helpful to automate key processes such as inventory management, promotion management, and marketing automation. Rithum’s integrated commerce solution allows sellers to synchronize and optimize operations to meet Amazon’s requirements for Big Deal Days. This helps sellers avoid costly stockouts, incorrect listings, and poor retail media ad performance.

How to avoid errors on marketplace listings

Big Deal Days is the unofficial kickoff to the peak holiday shopping season. High-traffic periods can be overwhelming when managing multiple selling channels. Rithum’s integrated commerce solution offers a suite of features that resolve specific common pain points for sellers.

Rithum’s centralized dashboard provides brands and retailers with a view of operations. This allows sellers to track and synchronize fulfillment, inventory, and orders across multiple channels.

• Repricer automation: Automatically adjusts prices based on inventory levels, competitor pricing, and market conditions. Watch this video detailing Rithum pricing functionality for retailers and brands selling on Amazon, eBay, and other channels here.
• Performance monitoring: Track real-time sales performance and identify issues during the sales event. This allows sellers rapid adjustments.
• Stock alerts: Receive low-stock alerts to enhance inventory management. Sellers can replenish inventory before stockouts occur, which would otherwise result in lost sales.
• Order routing and management: Seamlessly track and manage orders from Amazon and other platforms, reducing errors and improving efficiency.
• Shipping integration: Automatically update and track shipping information, providing transparency for both Amazon and your customers.
• Returns management: Streamline the returns process. Offer a hassle-free experience for customers while reducing your team’s workload.

How to leverage retail media ads during peak shopping events

Retail media advertising is increasingly important to brands and retailers with 81% of advertisers noting it is very important, according to a December 2023 Skai Path to Purchase Institute survey. Rithum’s platform helps sellers optimize their retail media advertising Amazon ad campaigns by dynamically adjusting bidding, targeting, and budgeting in real time. Sellers can fine-tune their retail media advertising performance during the sales event. This helps focus ad spend on the most profitable products.

Rithum Managed Services for Amazon advertising uses a data-driven approach to provide:

• Full-funnel monitoring: Track ad performance and customer behavior to dynamically adjust your campaigns to achieve the best results.
• Automated spend adjustments: Rithum automatically shifts advertising spend from products receiving high organic traffic to others that require promotion, maximizing ROI.
• Profitability insights: Real-time tracking of fees, shipping costs, and storage fees allows sellers to maintain profitable margins during the sales event.

How to apply lessons from Big Deal Days to prepare for the holiday season

After Big Deal Days, Rithum’s team advises sellers on how to gradually reduce retail media ad spend to continue momentum without overspending. This is achieved through incremental ad spending.

Rithum’s retail media team generates custom reports that provide data-driven insights. They use campaign monitoring data which contains thousands of campaigns, ensuring optimal performance and prevents incorrect bids or ad pauses. Holiday readiness reports help brands identify what worked and what needs improvement before the holiday rush. Rithum’s actionable insights show sellers what to consider when refining strategy for peak holiday shopping.

Learn how Rithum’s integrated commerce solution can help by scheduling a demo today.

The post How Sellers Can Prepare for Amazon Prime Big Deal Days 2024 appeared first on Rithum.

For consumers, it’s an opportunity to take advantage of summer discounts on popular categories. The best-selling categories for Rithum customers selling during Amazon Prime Day July sales events in 2022 and 2023 are:

• Consumer Electronics
• Home/Kitchen
• Clothing/Shoes
• Automotive
• Lawn/Garden

The sales event is exclusively for Amazon Prime members. Sellers submit their deals months in advance (this year, the deadline was May 3, 2024, with inventory due by June 20, 2024, to qualify for Amazon Prime Day). Amazon Prime Day occurs as other merchants such as Walmart, Target, and Best Buy have also offered deals ahead of the peak sales event.

The event is here – so how can sellers manage inventory, order processing, marketing automation, promotion management, and analytics? By connecting to Amazon through Rithum’s integrated commerce solution.

How to use automation to stay on track during Amazon Prime Day

Rithum’s platform allows sellers to automatically adjust inventory levels and track customer orders. Here are a few tools that provide brands with the ability to avoid overselling and stockouts while providing customers with a positive experience.

• Repricer automation: Dynamically adjusts prices based on conditions, competitor pricing, and inventory levels.
• Performance monitoring: Sellers can identify and address issues that arise during high-traffic sales events in real time, allowing sellers to quickly adapt.
• Stock alerts: Low stock alerts notify sellers when inventory levels fall below a certain threshold.
• Order routing and management: Brands can track orders from multiple channels such as Amazon, eBay, and Walmart.
• Shipping integration: Integrate with various shipping carriers to automatically generate and update tracking information. This is then communicated to channels like Amazon and end customers.
• Returns management: Can help automate the processing of returns and exchanges, providing customers with a streamlined and efficient experience.

Enhanced customer support and marketplace compliance

During peak shopping periods, Rithum’s support and managed services teams provide additional assistance to help sellers handle the increased workload efficiently.

Rithum also helps sellers comply with marketplace listing requirements and policies. This reduces the risk of penalties or listing suspension during critical sales periods like Amazon Prime Day. Robust reporting around channel errors and tools gives brands and retailers the ability to quickly resolve listing errors and continue selling.

Retail media ad opportunities during Amazon Prime Day

Amazon Prime Day is also an opportunity for sellers to drive retail media ad spending. Amazon is expected to bring in over 80% of U.S. retail media search dollars in 2024, according to eMarketer’s forecast. Rithum can help customers manage their Amazon ad campaigns for optimization and fine tuning before Amazon Prime Day. The service also allows sellers to manage ad campaigns using real-time data to make decisions during the event.

Rithum uses data from your full-funnel ecommerce business. It monitors ad performance and consumer behavior to dynamically adjust bidding, budgets, and ad targeting on an hourly basis using the latest data. It automatically adjusts campaigns based on several factors.

Rithum will pull back on ad spend if organic traffic is proving successful so you can focus spending to promote other products.

Rithum leverages fees and margins in real time to calculate profitability.

During Prime Day, Rithum accounts for shipping costs, storage fees, and Amazon fees to provide a full view of how overall spending is affecting total sales. This can reduce the chance of lost revenue by providing a holistic view of costs to help sellers drive better margins.

How to learn from Amazon Prime Day going into the holiday season

After a marquee event like Amazon Prime Day, Rithum recommends scaling back retail media ad spend incrementally. This way brands can capitalize on successes without deflating progress made during the peak sales event.

Rithum’s retail media team acts as an extension of your team. Rithum closely monitors thousands of campaigns and makes adjustments in real-time to help sellers avoid gaps in ad performance. Our team can help you reduce risks from incorrect bids or unintentional ad pauses, which can result in lost sales.

After Prime Day, Rithum’s retail media team generates data-driven reports to propose changes for fourth-quarter peak holiday selling. Reports are customized to meet each brand’s needs.

There is still time to optimize your retail ad strategy this Amazon Prime Day. Contact Rithum to learn more.

The post Amazon Prime Day: How Sellers Can Navigate Inventory and Retail Media Ads in Real-Time appeared first on Rithum.