Many brands face the same issue as they grow their online business: campaign costs climb, but performance doesn’t rise enough to offset it. They’re left in limbo: more budget alone won’t solve the problem, but pulling back from digital channels isn’t the answer either.  

For Draper Tools and Moen, that challenge led them to Rithum. With Rithum handling the heavy lifting behind the scenes, both brands turned inefficient ad spend into stronger returns without stretching their teams. Here’s a closer look at how they optimized their digital marketing strategies with Rithum—and the results that followed. 

Draper Tools increases orders by 470% with 50% lower ACOS 

Draper Tools, a century-old U.K.-based supplier of hand and power tools, was investing heavily in online sales channels, but wasn’t seeing the results to justify the spend. Despite their reputation, Draper Tools found that the cost of acquiring customers was uncomfortably high. For their small team, manually managing bids and attempting to rebalance spend across a large number of SKUs grew time-consuming and increasingly ineffective. 

Draper Tools turned to Rithum to maximize their marketing investments. Rithum streamlined testing, monitoring, and ad spend rebalancing, resulting in a dramatic transformation of Draper Tools’ online business: advertising cost of sales (ACOS) dropped by 50%, and total orders surged by 470%. 

With better data and reporting from Rithum, Draper Tools spends less time on daily execution and more on long-term strategy, empowering them to make more informed decisions about where and when to invest their marketing dollars. 

Read the full case study. 

Moen grows retail media revenue by 194% with full-funnel campaigns 

Moen, a leading kitchen and bath fixtures brand, struggled to optimize its products’ presence on Amazon. Too often, shoppers were served competitors’ products—a consequence of Moen’s up-and-down keyword performance and a lack of reach through non-branded avenues. 

Moen partnered with Rithum to revamp its Amazon advertising strategy. Rithum bridged the gap between marketing teams at Moen and Amazon, allowing Moen to better leverage Amazon’s platform. The result was a full-funnel strategy that included sponsored video campaigns, bid timing adjustments, and expanded targeting to reach new audiences earlier in the buying journey (a departure from Moen’s traditional branded campaigns). 

The shift paid off. Within a year, Moen achieved a 194.5% increase in retail media revenue for its promoted products. Moen’s improved performance not only allows it to reach more shoppers but also increases ROI from its investment in Amazon. 

Read the full case study. 

Smarter spend, stronger results with Rithum 

Both Draper Tools and Moen faced a common challenge: spending more on ads without getting more in return. But by leveraging Rithum’s platform to optimize their digital marketing strategies, both companies unlocked meaningful, measurable gains. 
 
Rithum’s marketing solutions can help your business optimize campaign performance and maximize marketing investments.

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As holiday peak approaches, retailers face a familiar choice. Shoppers want more options and fast delivery. Extra stock ties up cash, raises markdown risk, and complicates planning. DSW and Marks & Spencer took a third route: expand assortments through partner networks, keep firm control of fulfillment, and build on systems already in place. Rithum provided the operational layer so teams could see what was happening, add suppliers quickly, and protect delivery promises when volumes rose. 

DSW grows online presence with high-performing dropship operations 

DSW set a clear goal: give online shoppers the same breadth they see in stores, without lowering accuracy or service. Dropship opened the door to a larger catalog. As partners multiplied, holding vendors to DSW’s standards got harder. 

The retailer turned to Rithum to upgrade and expand its dropship operations. Teams gained a live view of performance, onboarded brands faster, and corrected issues the day they appeared. The catalog kept growing while delivery promises held up in busy periods. 

The impact: 

• Nearly 100% fill rate year-round 

• 250 brands live on the platform 

• 152 supplier connections through rapid onboarding 

• Ability to track and act on vendor performance in real time 

Read the full case study 

Marks & Spencer expands digitally without new inventory 

Marks & Spencer, one of the UK’s most recognized retailers, aimed to expand digitally without buying more inventory. The team needed one way to connect partners, products, and channels so growth would not add operational strain. 

Rithum’s Commerce Suite provided that flexibility. With Commerce Suite M&S connected supplier onboarding, order management, and returns in a single flow that fit its existing systems. Partners went live faster. Teams worked from the same data. Customers saw a wider range of products while service stayed consistent through seasonal swings. 

The impact: 

• New partners onboarded quickly and efficiently 

• Broader assortment without holding more inventory 

• Unified operations across systems and channels 

Read the full case study 

What these outcomes share 

Both retailers used partnerships as the growth lever and relied on one system to run the work. That pattern let them widen choice without cutting into on-time delivery or order accuracy: 

• Supplier onboarding ran as a repeatable process, so new brands moved from yes to live quickly. 

• A single view of orders and supplier performance guided daily decisions. 

• Live signals drove action to keep fulfillment standards steady, especially during holiday peak. 

Why this matters now 

Leaders want breadth without freezing cash in extra inventory and want vendors held to clear standards. They want to build on the stack they have. These two examples show a practical path to all three as holiday peak season nears. 

Want to learn how Rithum can help your business? Schedule a demo with our team today. 

The post How DSW and Marks & Spencer scaled without stocking more inventory  appeared first on Rithum.

Marketplace expansion is often cause for celebration, but can quickly turn into chaos. Without the right systems, growing merchants face delayed listings, out-of-sync inventories, and frustrated customers. These challenges force many brands to sacrifice agility for scalability, adding costly tools and personnel to meet increased demand.  

Three brands—Boardriders, Jimmy Key, and SmartBuyGlasses—faced these problems at different points in their growth. Instead of cutting into revenue and cluttering processes with additional people or tools, they cured their growing pains by streamlining operations. Here’s how. 

Boardriders: 35% growth from 50 new channels 

Boardriders, the global action sports and lifestyle company behind brands like Quiksilver and Billabong, faced a major challenge: coordinating 12 marketplaces and 15 countries while still looking to grow into more channels. Managing listings, updates, and performance at this scale became increasingly complex and inefficient. To take control, Boardriders turned to Rithum.  

By centralizing its marketplace operations onto a single platform, the company simplfied workflows and gained visibility across all channels. This allowed them to 

increase their active channel count from 140 to 190 in just one year, without adding more staff or tools. The result? A 35% increase in ecommerce growth with the ability to expand further across Europe and the U.S.  

Read the full case study. 

Jimmy Key: Exceeded revenue goals by 300% in under one year 

Turkish fashion brand Jimmy Key had ambitious goals for European expansion, but siloed inventory systems and delayed listings were holding them back. Launching on new marketplaces meant long lead times and coordination headaches. 

Partnering with Rithum cleared the roadblocks in Jimmy Key’s way. With Rithum powering their listings through Zalando’s ZEOS platform, Jimmy Key rapidly scaled operations and launched on four major marketplaces. Within 11 months, they were live in seven countries across Europe and exceeded their revenue targets by 300%. 

Read the full case study. 

SmartBuyGlasses: 90%+ faster listing time with 10x catalog expansion 

SmartBuyGlasses, a Hong Kong-based eyewear retailer, looked to scale its catalog and marketplace reach, but exhaustive API builds stood in the way. Every update required extensive manual support; listing new products for cross-border ecommerce was too time-consuming for expansion to be feasible. 

By switching to Rithum’s self-service platform, SmartBuyGlasses eliminated the need for manual builds and increased team productivity by 150x, dramatically accelerating time to market and supercharging growth. The team expanded their catalog from 1,500 to 15,000 SKUs and cut listing time by over 90%, giving them the agility to move faster, sell more, and enter new marketplaces without upending their operations. 

Read the full case study. 

All three brands faced the same underlying problem: operational inefficiency that limited marketplace growth. But with Rithum, Boardriders, Jimmy Key, and SmartBuyGlasses unlocked a new level of scalability without overwhelming their teams or sacrificing their bottom lines.  

Whatever your growth goals, expanding efficiently starts with a strong multichannel strategy. Schedule a demo to see how Rithum can support your next move. 

David Monterroso is Director, Sales Engineering, at Rithum. 

The post Three Brands, Three Continents, One Challenge: Scale Marketplace Operations appeared first on Rithum.

How does Gem Stone King keep up with more than 300,000 SKUs listed on Amazon, Walmart, eBay, its own direct-to-consumer (D2C) website and other channels during peak selling for Valentine’s Day? By using Rithum.

“As we’ve prepared for the busy Valentine’s Day season, Rithum’s platform has been an essential tool, ensuring our product listings remain accurate and up to date across multiple sales channels,” said Gem Stone King E-Commerce PPC Manager Andrew Molchan.

Rithum provides support when consumer demand spikes during peak sales periods

Gem Stone King is managing a vast catalog across multiple marketplaces. Pivoting during the fast-paced sales event is the difference between conversions and empty carts.

“The ability to push quick updates, adjust listings, and maintain pricing consistency across multiple platforms is critical during this time. Since consumer demand spikes during Valentine’s Day, we can’t afford to have outdated product information or stock inaccuracies.”

– Andrew Molchan, E-Commerce PPC Manager, Gem Stone King

A curated collection and positive customer experience for Valentine’s Day

Gem Stone King has the flexibility to curate collections for Valentine’s Day. Top-selling products include sophisticated gold and platinum jewelry, as well as lab-grown diamond jewelry, heart-shaped designs and stones. Consumers can also customize pieces with their birthstones or add custom engravings.

Rithum enables Gem Stone King to create customized product feeds tailored to each marketplace channel’s specific requirements. Powerful reporting tools provide valuable insights into performance trends, enabling the brand to make data-driven decisions and spot trends followed by reallocating resources to support those fluctuations in demand.

“Over the last year, we’ve seen a huge improvement in how we manage our multichannel selling strategy and listings. The integrations with marketplaces have been significantly enhanced, allowing us to manage listings more efficiently,” Molchan said.

Reach more Valentine’s Day shoppers through retail media ads

Brands and retailers using Rithum can adjust for content optimization and assist with advertising to reach consumers across the multiple sales channels they are shopping. Sponsored ad placements allow consumers to engage with brands and products, allowing advertisers to tell their story directly. According to Walmart first-party data, marketplace sellers who advertise with sponsored ads see, on average, $4 in attributed product sales for every $1 of ad spend.* Compared to non-ad exposed customers, those exposed to a brand’s Walmart Connect ads were 6x more likely, on average, to buy brand items.**

For more insights into how Rithum can help you elevate your multichannel selling strategy and ensure smooth operations during peak selling events, contact our team and schedule a demo today.

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