Once a definitive moment in digital retail—capable of delivering up to 40% of annual revenue for some—Amazon’s Prime Day has undergone a massive shift this year.  

The shift started from the moment the sale was announced. Amazon extended this year’s event to four days and pulled it forward by a week compared to 2024. On paper, this flexibility should’ve created new opportunities. In practice, we suspect it introduced some consumer fatigue and new competition. Walmart, Target, and Nordstrom ran overlapping sales, dividing consumer attention. Internally, our Rithum teams noted that clients approached the week less with anticipation and more with obligation. Many of the sales had to be submitted right as tariffs news was creating unease, and The Super Bowl energy of past years was gone. In its place: calculated caution and high alert about ways to pivot quickly if performance underdelivered. 

And that caution was smart. Prime Day 2025 didn’t deliver the kind of breakout performance of years past. But it wasn’t a failure either. It was a recalibration, and a sign of things to come. Below are five strategic lessons from 2025’s Prime Day Event that ecommerce marketers, operations leaders, and retail media strategists should carry into the rest of the year’s tentpole sales. 

Lesson 1. Prime Day isn’t the Super Bowl anymore. It’s the preseason. 

In prior years, Prime Day was trusted to provide 20–40% of  annual GMV for some brands and retailers. This year, it functioned more as a seasonal trigger than a standalone sales boom. With the event extended to four days and moved a week earlier than in 2024, many shoppers (and sellers) approached it differently.

The urgency that once defined Prime Day was diluted. Instead of seeing it as an isolated event, many of our clients repositioned it as the kickoff to back-to-school and Q3 seasonal cycles. For some, that meant liquidating summer inventory. For others, it was a way to test demand signals, creative strategy, or pricing elasticity ahead of Labor Day and holiday seasons.

Takeaway: In a crowded promotional landscape—including overlapping events from Walmart, Target, and Nordstrom—Prime Day and its competing sales events are now a starting point, not a finish line. 

Lesson 2. Spend was up, but conversions were down. Agility mattered. 

Across retail marketplaces, Rithum performance teams reported a common pattern: ad spend increased (especially for the extension of sale in days from 2 to 4), but conversion rates lagged. This wasn’t a media execution problem, rather, it reflected more cautious, inflation-conscious consumer behavior. Although GMV overall was down across the first three days of Prime, GMV jumped +38% YoY on day four. Our takeaway? Shoppers built carts early, browsed across platforms, and often delayed purchases until the last day. They were comparing and pricing for the best value and delaying until they knew they’d get what they needed, for the price they wanted.  

At Rithum, our teams worked with clients on a daily basis to track the conversion activity of the consumer to make informed decisions of ad budget. This could not be a spread spend like peanut butter across 4 days type of approach. Each day brought unique activity for each client, and we had to be extremely agile to navigate the environment to still bring in revenue and GMV wins.  

Takeaway: This shift forced many to move beyond lower funnel paid search services. We helped many teams pivot to mid-funnel and audience-driven tactics, including DSP and visual advertising tools, which delivered better engagement in an environment where urgency was absent. Our clients that succeeded treated every day of the four-day event differently, allocating budget based on actual conditions, not pre-set plans. 

Lesson 3. Essential products outperformed, even without heavy promotions 

One of the clearest signals from this year’s event was the strong performance of household consumables, even without Prime Day badges or deep discounts. According to one Prime Day tracker, household products accounted for 29% of purchases, and 51% of shoppers purchased something they’d been waiting to buy until it went on sale. We saw this across our data, as well: Zep, a household cleaning supplier client of ours, saw steady sales throughout Prime Day(s) due to consistent shopper demand for cleaning and maintenance goods. These items outpaced discretionary categories such as apparel and beauty, where GMV was down 10-20% across the sales. 

Takeaway: This shift emphasizes a move toward needs-based shopping and margin-conscious purchasing. In many cases, consumers weren’t chasing deals—they were using Prime Day to stock up on items they normally get in-person or at grocery stores. It’s another reminder that ecommerce channel management must account for inventory prioritization and margin forecasting—not just promotional planning. 

Lesson 4. Gen Z Is changing the rules of retail engagement 

Gen Z, now the largest behavioral shopping cohort in the U.S., is not buying into urgency-driven sales tactics the way previous generations did. This group expects authenticity, sustainability, and transparency from brands and tends to favor first-party channels, DTC brands, or retailers that match their values. 

What this means for future Prime Days and similar events: discounting alone won’t win. Success requires upper-funnel engagement, differentiated brand stories, and multichannel awareness. Brands that leaned on algorithm-driven promotion or last-click attribution this year likely missed a sizable portion of Gen Z shoppers. Building trust now requires authentic storytelling, not just sale banners.  

Takeaway: Enhancing PDPs with lifestyle content, sustainability claims, or social narrative going forward is a key opportunity for reaching this demographic. Creator aligned promos using Rithum’s TikTok shop integration, for example, along with transparent pricing and fulfillment options during a time of economic uncertainty, will all resonate loudly with this influential buying group.  

Lesson 5. Strategy beat scale. Platform readiness is key. 

Not all missed performance was due to consumer behavior. This year, some brands hesitated to participate because of tariff-related uncertainty around the time Amazon required Prime Day deal submissions. Others faced technical or operational hurdles around deal eligibility, badging, or shipping compliance. These platform-level shifts meant that participation wasn’t just optional—it was conditional on preparedness. 

Takeaway: This is where ecommerce order management and real-time marketplace intelligence mattered. Rithum clients leveraged dynamic spend control, algorithmic forecasting, and feed management tools to reallocate efforts mid-event—shifting between brand marketplaces, social commerce platforms like TikTok, and more stable categories. That flexibility allowed teams to protect margin while capturing engagement in a fractured retail landscape. 

Prime Day has evolved. Have you? 

Prime Day 2025 served as a clear tipping point. Consumer spending and shopping have changed, and instead of anticipating patterns, it’s more important to align spend with actual market behavior, adapt to consumer signals in real time, and leverage tools to remain agile across retail media, marketplaces, and direct channels. 

Whether you’re optimizing product feed management, refining your advertising tools, or preparing for peak season performance, now is the time to reframe events like Prime Day as catalysts for smarter, multi-channel success. Post-prime day is the time to evaluate your feed health and listing accuracy ahead of H2/Q4 selling, review your operations to improve real-time performance shifts, and use these lessons to get ready for Q4 promotional layering around Black Friday, Cyber Week, and other big events.  

Reach out here—we can help.  

Tom Quilty is Senior Manager, Technical Account Management at Rithum. 

The post 5 Lessons from Prime Day: What Worked, What Didn’t, & What it Means for The Rest of 2025 appeared first on Rithum.

The big summer sales surge is about to begin, with Amazon Prime Day kicking off July 8-11, Target Circle Week (July 6-12), and Walmart Deals (July 8-13). It’s the big show that sellers have spent months prepping for: and now, deals are locked, inventory is in place, and the curtain is about to rise. 

But for sellers in top-performing categories across Amazon, Walmart, and Target, the real work is just starting. 

High-performing categories can be high-risk for sellers 

We expect that apparel, electronics, and home goods will once again be the most competitive categories. If you’re managing those listings, errors in availability, pricing, or categorization could lead to missed sales in a high-traffic window. 

This isn’t just about what sold last year. It’s about what every other brand is focused on now, and how well your team is positioned to compete in categories where margins are tight, consumer attention is limited, and mistakes can be costly. The strength of your listings, product feeds, retail media campaigns, and fulfillment operations will determine whether you break through or are overlooked during this peak sales event. 

What we can learn from 2024 sales data 

Clothing/shoes/accessories was the top-selling category for Amazon during Prime Day July 2024, up 16% year over year, according to Rithum data. This category is one of the most operationally intense, with large SKU counts, high returns rates, and customer expectations around fit, speed, and accurate presentation. 

On the flip side, clothing/shoes/accessories category also top the list in overall return volume, according to Rithum’s 2025 Global Returns & Profit Impact Report. Common drivers include poor fit, vague sizing charts, or missing details in product images or descriptions. 

The mix of strong sales and high return rates puts margin at risk. Listing accuracy is more than a conversion play. It protects post-sale margin. 33% of shoppers return items when the product doesn’t match the description or photos. In high-paced sales cycles, it’s even more important for product titles, images, size guides, and fulfillment settings to be locked in before traffic spikes. Rithum’s AI Magic Mapper helps automate setup and reduce manual errors across large, complex catalogs—especially in apparel and consumer electronics. 

To avoid fulfillment at a loss, brands can also rely on Rithum’s Price Protection. This safeguard prevents costly pricing errors before listings go live, reducing the chance of cancellations, penalties, or margin hits during high-traffic windows. 

Last year, consumer electronics/photo was the second-highest performing category globally. Its popularity is tied to high purchase intent, where shoppers arrive at Prime Day already prepared to buy TVs, headphones, tablets, and smart devices they’ve researched in advance, according to Wiser. These buyers come with high expectations. Listings often require exact specs, compatibility info, and current images. Inaccurate details can result in returns or negative customer reviews (electronics also ranked among the top categories for return volume, according to Rithum’s return report. 

What to check before Prime Day begins 

If you’re in one of the high-volume categories—or expecting to be—make sure your setup is solid. Use this checklist to prepare: 

• Review listings for accuracy, detail, and compliance with marketplace standards 
• Use listing error detection to flag and resolve content or formatting issues 
• Check inventory levels across fulfillment partners and channels 
• Confirm routing, delivery windows, and stock buffers 
• Adjust retail media spend to align with margin and availability targets 

With Prime Day running four full days from July. 8-11, brands need staying power across the event. Budget pacing, creative adjustments, and close monitoring of seller notifications and listing status will help maintain visibility and performance from start to finish. 

Pricing and inventory decisions should be dynamic, especially with tariffs adding cost pressure and shoppers reacting quickly to price changes. Repricer automation can adjust pricing in response to competitor moves, inventory levels, and preset rules. These tools can also be reviewed after Prime Day to refine strategy ahead of back-to-school and holiday cycles. 

Inventory alerts help protect both revenue and spend. Low stock warnings prompt action before products sell through. Sellers can pause ads, shift budget, or trigger replenishment with minimal disruption. 

Once Prime Day starts, there’s little time to correct the course. Rithum’s Advisor can help you respond in real time and guide post-event optimizations using actual sales data. 

Why localization matters for global sellers 

In the U.S., the top Prime Day categories mirrored global trends: apparel, electronics, home goods, and automotive. In the U.K., toys and outdoor gear climbed. Germany saw growth in beauty and wellness. 

These differences matter. Even when SKUs are consistent, listing requirements often aren’t. Shipping dimensions, voltage compatibility, ingredient disclosures, and delivery expectations vary by region and channel. So do packaging rules and marketplace standards. 

Rithum gives brands the tools to localize at scale. Product content, fulfillment logic, and taxonomy mapping can be adjusted for each market without duplicating work or managing disconnected systems. That reduces error and accelerates speed to market. 

How to get more from your retail media spend 

With this year’s Prime Day event extending longer than the typical 2-day time frame (and Walmart extending their sale event across 6 days), brands will need to be flexible with their approach and budget. Beyond scaling when demand spikes and pulling back when stock runs low, it is important to do a larger audit of the competitive landscape to understand which sellers are offering the most compelling discounts and how those offers are appearing across marketplaces. 

“Speculation this year of less 3P sellers active due to tariff impact provides an opportunity for other 1P and 3P brands and sellers to carve out more market share due to less competition,” says Meghan Barden, Director of Global Retail Media at Rithum. “Understanding the entire competitive landscape and overall activity each day of the Prime event is now more important than ever, and we are advising our clients to have an agile approach to the sale from a budget and overall advertising perspective.” 

Rithum connects retail media ad strategy to live product data from our marketplaces feed in our proprietary platform, allowing teams to respond to what is happening in their catalog rather than relying on fixed plans. 

Here’s how to stay in control: 

• Shift spend based on organic lift: Move budget away from products that are already gaining traction 
• Pause ads for low inventory: Avoid paying for clicks on items that are nearly out of stock 
• Align with margins: Factor in fees, storage, and shipping costs to support profitable outcomes 
• Adapt mid-campaign: Adjust bids and targeting based on current performance 

Retail media should support strong product performance and work symbiotically with organic product optimization efforts for a successful presence in Prime Day.  

Walmart and Target reflect, but don’t replicate, Prime Day 

Walmart and Target both saw strong summer sales in 2024. Their top-performing categories were similar to Amazon’s, but key differences stood out. While apparel, home goods, and electronics remained competitive, each retailer had different standouts. 

Target gained traction in general merchandise and industrial products. Walmart stood out in automotive and mass-merchant categories, helped by strong omnichannel promotions and in-store pickup options. 

Success on Walmart, Target, and other marketplaces, takes more than duplicating your Amazon playbook. Each has its own taxonomy, fulfillment expectations, and content rules. Rithum helps sellers navigate these requirements with platform-specific templates, listing validations, and customized routing strategies. 

For Walmart, Rithum’s integration upgrades give brands access to additional tools, including: 

• Multichannel fulfillment that supports store pickup and delivery 
• Walmart Review Accelerator to boost review volume and visibility 
• Lower-cost shipping through Walmart’s carrier network 

These upgrades enable teams to manage listing accuracy and delivery performance more effectively, especially during peak traffic events like Prime Day. When every platform plays by different rules, having the right structure in place keeps your products shoppable and compliant across the board. 

These upgrades help teams manage listing accuracy and delivery performance more effectively, especially during peak traffic events like Prime Day. When every platform plays by different rules, a flexible structure keeps products shoppable, compliant, and positioned to perform. 

Post-event, the work continues. Reviewing performance metrics and analyzing cancellation and return rates can uncover where expectations fell short or exceeded expectations. Segment-level insights from tools like Rithum Report Center help identify which products overdelivered and which need attention. For teams looking to scale these efforts across marketplaces, Rithum Managed Services supports listing, fulfillment, and campaign management with the consistency and coverage that high-volume events demand. Applying these learnings now sets the foundation for stronger execution in back-to-school, and peak holiday season. 

Learn how Rithum can help. 

Top 5 categories by region and retailer: Prime Day 2024 

Based on Rithum’s 2024 Prime Data, here are the top five categories sold by region and retailer: 

Amazon: Global 

1. Clothing / Shoes / Accessories 
2. Consumer Electronics / Photo 
3. Home / Kitchen 
4. Office Products 
5. Automotive / Motors / Marine 

United States 

1. Clothing / Shoes / Accessories 
2. Consumer Electronics / Photo 
3. Office Products 
4. Home / Kitchen 
5. Automotive / Motors / Marine 

United Kingdom 

1. Toys / Games / Hobbies / Crafts 
2. Clothing / Shoes / Accessories 
3. Home / Kitchen 
4. Consumer Electronics / Photo 
5. Sports / Outdoor Equipment 

Germany 

1. Consumer Electronics / Photo 
2. Home / Kitchen 
3. Clothing / Shoes / Accessories 
4. Beauty / Health / Personal Care 
5. Sports / Outdoor Equipment 

 Walmart 

1. Consumer Electronics / Photo 
2. General Merchandise / Mass Merchants 
3. Automotive / Motors / Marine 
4. Beauty / Health / Personal Care 
5. Clothing / Shoes / Accessories 

Target 

1. General Merchandise / Mass Merchants 
2. Clothing / Shoes / Accessories 
3. Consumer Electronics / Photo 
4. Home / Kitchen 
5. Industrial / Scientific 

 Cameron Sutton is Senior Manager, Strategic Account Managment at Rithum. 

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Understanding Amazon Prime Big Deal Days 2024

Prime Big Deal Days is Amazon’s exclusive event offering Prime members early access to deals across a variety of popular categories. This is an opportunity for sellers to appear before retail membership-paying consumers. According to eMarketer, 65% of US adults pay for Amazon Prime membership. Retailers with paid membership options such as Costco Wholesale, Walmart+, and others are also growing their membership numbers, according to eMarketer data.

This year, the event will take place in 19 countries, including the US, Canada, Germany, and the UK. Participating sellers are already preparing to ensure that inventory, listings and marketing strategies are ready for the influx of traffic.

With heightened demand, it’s helpful to automate key processes such as inventory management, promotion management, and marketing automation. Rithum’s integrated commerce solution allows sellers to synchronize and optimize operations to meet Amazon’s requirements for Big Deal Days. This helps sellers avoid costly stockouts, incorrect listings, and poor retail media ad performance.

How to avoid errors on marketplace listings

Big Deal Days is the unofficial kickoff to the peak holiday shopping season. High-traffic periods can be overwhelming when managing multiple selling channels. Rithum’s integrated commerce solution offers a suite of features that resolve specific common pain points for sellers.

Rithum’s centralized dashboard provides brands and retailers with a view of operations. This allows sellers to track and synchronize fulfillment, inventory, and orders across multiple channels.

• Repricer automation: Automatically adjusts prices based on inventory levels, competitor pricing, and market conditions. Watch this video detailing Rithum pricing functionality for retailers and brands selling on Amazon, eBay, and other channels here.
• Performance monitoring: Track real-time sales performance and identify issues during the sales event. This allows sellers rapid adjustments.
• Stock alerts: Receive low-stock alerts to enhance inventory management. Sellers can replenish inventory before stockouts occur, which would otherwise result in lost sales.
• Order routing and management: Seamlessly track and manage orders from Amazon and other platforms, reducing errors and improving efficiency.
• Shipping integration: Automatically update and track shipping information, providing transparency for both Amazon and your customers.
• Returns management: Streamline the returns process. Offer a hassle-free experience for customers while reducing your team’s workload.

How to leverage retail media ads during peak shopping events

Retail media advertising is increasingly important to brands and retailers with 81% of advertisers noting it is very important, according to a December 2023 Skai Path to Purchase Institute survey. Rithum’s platform helps sellers optimize their retail media advertising Amazon ad campaigns by dynamically adjusting bidding, targeting, and budgeting in real time. Sellers can fine-tune their retail media advertising performance during the sales event. This helps focus ad spend on the most profitable products.

Rithum Managed Services for Amazon advertising uses a data-driven approach to provide:

• Full-funnel monitoring: Track ad performance and customer behavior to dynamically adjust your campaigns to achieve the best results.
• Automated spend adjustments: Rithum automatically shifts advertising spend from products receiving high organic traffic to others that require promotion, maximizing ROI.
• Profitability insights: Real-time tracking of fees, shipping costs, and storage fees allows sellers to maintain profitable margins during the sales event.

How to apply lessons from Big Deal Days to prepare for the holiday season

After Big Deal Days, Rithum’s team advises sellers on how to gradually reduce retail media ad spend to continue momentum without overspending. This is achieved through incremental ad spending.

Rithum’s retail media team generates custom reports that provide data-driven insights. They use campaign monitoring data which contains thousands of campaigns, ensuring optimal performance and prevents incorrect bids or ad pauses. Holiday readiness reports help brands identify what worked and what needs improvement before the holiday rush. Rithum’s actionable insights show sellers what to consider when refining strategy for peak holiday shopping.

Learn how Rithum’s integrated commerce solution can help by scheduling a demo today.

The post How Sellers Can Prepare for Amazon Prime Big Deal Days 2024 appeared first on Rithum.

Why hold another deal day just three months later? For one, it’s Amazon’s way of kicking off the holiday shopping season. But it could also be because Prime Day in July was Amazon’s biggest event ever with 300 million items purchased globally. According to eMarketer, “Amazon needs more Prime Day-type events as commerce slows, and these occasions drive advertising adoption long term.” 

As inflation continues to take its toll on consumers, marketplace sale days give shoppers an opportunity to take advantage of deals, while giving brands a way to recoup potential losses. 

A Look Back at Prime Day 2022

Shoppers went wild for Prime Day this past July, marking Amazon’s eighth annual event. This year, the event was open to Prime members in 20 countries over the course of two days, resulting in $11.9 billion in total US online spending, which represents an 8.5% year over year increase.

The household essentials category topped the charts with 30% of Prime Day shoppers snagging popular home goods. Other hot categories included health and beauty, consumer electronics, apparel and shoes, and home and garden.

Which category will shine this fall? eMarketer predicts gifts and big-ticket items like TVs (and others typically sold on Cyber Monday) ahead of the holiday shopping season.

How to Prepare for Prime Early Access Day 2022

Don’t let the name deceive you. “Prime Early Access” isn’t meant to be a smaller event to wrap up the year. Analysts are predicting the holiday kickoff will be just as big, if not bigger, than Prime Day 2022. 

That means your preparations for next week’s sale must be largely similar to those you took back in June and July:

• Double-check your Amazon Advertising strategy is solid and promotions are already scheduled
• Test campaigns and ad formats ahead of time to ensure shoppers clearly see your products
• Take advantage of A+ content to increase traffic, boost sales and cross-promote other products 

• Optimize listings with engaging product titles and feature bullets 
• Implement an Amazon repricer to compete with other listings and boost revenue.
• Ensure fast, error-free fulfillment during the sale
• Send inventory to Amazon’s fulfillment centers in time for the event (if using Fulfillment by Amazon [FBA]) 
• Route each order to the most cost-effective carrier with the Rithum Shipping Management Suite

Just remember: Even though Amazon’s fall event kicks off the holiday shopping season, the race isn’t over. Be sure to reserve necessary budget for your regular Cyber 5 promotions and other end-of-year marketing. 

Need more reminders of helpful tactics for Prime-Day-esque events? Check out our Prime Day 2022 checklist for ways to prepare for Early Access Day too. 

Learn more about Rithum Managed Services for hands-on prep that’s tailored to your business — on Amazon and hundreds of other channels.

The post Fall Prime Day is Almost Here! Get Ready with These Tips appeared first on Rithum.

Coupled with some of the struggles you’re likely to encounter this fall, including continued supply constraints, shipping delays and overall economic uncertainty, waiting until late fall could prove detrimental. 

Our recent webinar, Holiday Prep 2022: Smart Strategies to Implement Now for a Successful Peak Season, gives you a head start on the upcoming holiday season with answers to the challenges you’re likely to face. 

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. 

Holiday Challenge #1: Last-Minute Preparation

There’s a new normal for the traditional peak holiday season: an October kickoff to consumer gift searching and buying. Shoppers are eager to get their lists checked off, which means creating a prep list of your own. 

We recommend setting a deadline of October 15 to:

• Solidify your Q4 catalog assortment
• Audit your data across all active marketplaces
• Optimize for A+ content to tell a brand and product story 
• Review active listings and resolve errors 

To meet your deadline, start gathering and optimizing the priority assortment you hope to sell during the upcoming peak season. Review last year’s top and low performers, identify your existing and ideal inventory levels through Q4 and widen your net to a variety of marketplaces. Just be sure to activate any new marketplaces by October 1 to account for error resolution and inbound shipments if using fulfillment services. 

Holiday Challenge #2: Increased Economic Pressures

Inflation is at a record high, putting constraints on consumers’ wallets. But that hasn’t stopped them yet. Consumers have continued to spend despite rising costs, but they’re more selective about where they buy than ever. That means you need to outpace the competition with:

• Excellent customer service
• Positive reviews and ratings
• Helpful descriptions and data
• Faster shipping options

Experiencing your own constraints? Overcome supply chain challenges by making note of key Q4 inventory replenishment dates if using marketplace fulfillment services, or try variations and bundles as a second option to keep customers satisfied. 

Holiday Challenge #3: Not Meeting Your Goals

Despite your preparations, it’s still possible to miss your holiday selling goals. But remember: even though the holidays may see the highest sales peaks, the majority of sales occur throughout the rest of the year. Don’t “go dark” after the holidays. Instead: 

• Extend your seasonality with a more global approach to your catalog assortment and promotions. 
• Continue to provide excellent customer service, particularly in Q1 when holiday returns are high.
• Evaluate your top and lowest performers of the season to make better decisions for next year.

Need help evaluating your holiday performance? Rithum Managed Services for Marketplaces offers expert guidance to help you execute and iterate your plans at scale. 

Holiday Practice Run?

Amazon recently announced its new Fall Prime Day, totaling two Prime Day events in one year for the first time ever. The addition is most likely due to Amazon’s slowest quarterly revenue growth since 2001 this past April. Luckily for merchants, the day provides a chance to “practice” for the upcoming holiday season. 

To prepare, add deals to penetrate new segments or reach for Best Seller status. You can also ramp up ad spend and lower your return goals to maintain positioning. Fall Prime Day will most likely be in October, amplifying the “halo” effect of driving organic listing growth considering its proximity to the holiday season. 

Has your team started planning for the 2022 holiday season? Watch the full webinar, Holiday Prep 2022: Smart Strategies to Implement Now for a Successful Peak Season, for a deeper dive into holiday planning and find out how to finish the year strong. 

Rithum also offers complimentary services like:

• Multichannel advertising analysis. Optimize for success and product exposures across multiple channels.
• Marketplace health check. Leverage all the tools and options available before you hit the busiest weeks.
• Channel expansion analysis. Find out what channels are a good match to add to your bottom line, based on your category.

Contact us today to take advantage of these free services for your business!

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Prime Day 2022 is on its way and promises to be even bigger than last year’s event, which boasted success metrics such as:

• $11.2 billion in sales, 65% of which came from the U.S. alone
• 250 million items sold worldwide 
• Best-selling categories including tools, beauty, nutrition, baby care, electronics, apparel and household products

The annual event typically spans two full shopping days in mid-July. Is your brand ready for one of the biggest online retail events of the year? 

Prime Day Tips for Online Retailers

Amazon Prime has more than 150 million paid subscribers and 300 million active customer accounts. Ensuring a successful Prime Day 2022 means preparing everything from enticing promotions to reliable fulfillment. Prepare for the big day by focusing on three key areas:

Marketing

• Create a strong Amazon Advertising strategy and schedule promotions well in advance.
• Start testing your campaigns and ad formats now to ensure shoppers clearly see your products.
• If you’re a registered brand, take advantage of A+ content to increase traffic, boost sales and cross-promote other products. 

Sales

• Optimize your product titles and feature bullets for the highest engagement.
• Compare your listings with competitor listings to see what you’re up against.
• Try an Amazon repricer to compete with other listings and boost revenue.

Fulfillment

• Iron out any kinks in shipping and delivery to ensure fast, error-free fulfillment during the event.
• If you’re using FBA, make sure your inventory arrives to Amazon’s fulfillment centers in time. 
• Set expectations with your team for efficient day-of communication and execution.
• Use the Rithum Shipping Management Suite to route each order to the most cost-effective carrier.

Want even more tips and tricks to prepare for Prime Day 2022? Download our new Prime Day checklist for specific tasks to complete before the event. 

Learn more about Rithum Managed Services for hands-on prep that’s tailored to your business — on Amazon and hundreds of other channels.

The post Are You Ready for Prime Day 2022? appeared first on Rithum.