Most retail media teams already know what they can change. The more difficult decision to make is when, especially once a program spans multiple retailers and a large product catalog. Executing a plan slows down during the time between noticing a change and getting the right fix applied across the account. While it might be easy enough to spot a change, it is harder to update multiple SKUs across several campaigns without taking on a day’s worth of manual work. 

In campaign management, I push for a simple operating rule: treat retail media optimization like a routine you can run even when the week is busy. That routine does two things well: It helps you spot movement early, and it makes it easier to apply updates across many campaigns without turning the work into a click marathon. Here’s how to make this routine work. 

Start by looking at what changes week by week

Instead of looking at a snapshot summary of what happened, compare so you can see what changed. Start every review by comparing performance to a prior period that makes sense for your business. For example, for daily work, compare to yesterday. For weekly work, compare to last week. For monthly work, compare to last month. Also pull the same time period from last year when seasonality matters. Year-over-year context helps you separate a real performance shift from a predictable calendar pattern, especially around holidays, promotions, and category cycles. 

Once you look at change over time, you can sort what you see into the three buckets that matter: 

1. A product or retail condition changed. That might be availability, pricing, Buy Box status, or competition changes (their promotion strategies could have changed). 
2. Campaign settings or targeting changed. Pacing, targeting mix, bids, or placement performance shifted. 
3. The reporting view changed. Retailers do not all report the same way, and attribution can differ by ad type and placement. 

That sorting step keeps you from doing bid work to solve a product issue, and it keeps you from blaming the retailer when the campaign setup is the real problem. 

One practical note: not every retailer provides the same fields. Use what you have on each network and treat additional commerce context as a bonus signal when it is available. 

Daily retail media optimization review: keep budget pointed at what can convert

A daily review is meant to look at where you can prevent obvious waste and protect coverage. This is different from a review where you’re looking to optimize the whole account.  

It helps to look at delivery and pacing. If a campaign is not serving or a budget is pacing wrong, nothing else matters until that is corrected. 

Next, it’s important to look at concentration. Spend almost always clusters. If the top set of SKUs is shifting, the day’s performance shifts with it. 

After doing that, check whether the SKUs you’re paying to promote still have a fair shot to compete today. Look for changes that can undermine conversion even if your campaign settings did not move, such as pricing shifts, inventory pressure, slower fulfillment, weaker product page content, or a change in the competitive set, like a new promotion, a competitor price drop, or more aggressive bidding in the category. 

Were there sharp swings on the same set of top spenders? Look at whether there was a big move in CPC, conversion rate, or sales. This can help you confirm inputs, then decide whether to act. 

Daily actions should stay simple. Pause what cannot convert and redirect spend to the next-best set. Reduce exposure when you need to buy time. Save deeper structure work for the weekly pass. 

Weekly retail media optimization review: fix patterns and cut back on manual work

With daily reviews, you can catch exceptions. Weekly reviews allow you to improve how the account runs. If you see the same problem across a set of campaigns or SKUs, apply one change across the set of SKUs and move on. 

The weekly review also gives you a cleaner window for decisions that need more than a single day of signal: 

• Tighten targeting based on what repeated, not what spiked once. 
• Adjust bids and budgets where performance held steady long enough to trust it. 
• Decide which SKUs earn more investment and which ones need constraints. 

Weekly is also where testing belongs so you can learn and not create chaotic changes. Pick one change you can explain, write down what you changed and why, then review it the next week before you add another variable. 

Monthly retail media optimization review: reset budgets, structure, and measurement 

Monthly work should feel different from weekly work. Weekly work improves performance inside the current plan. Monthly work checks whether the plan still matches the business. 

This is where you make the decisions that reduce rework later: Rebalance budget by retailer, category, and the product sets the business actually wants to grow. Then clean up structure that slows execution or muddies reporting. Once you’ve done that, you can confirm the measurement view answers the question your stakeholders care about.  

Where Rithum fits in the day-to-day work 

A review routine only helps when it leads to fast, consistent changes. Most delays are a result of repeat work that gets handled one campaign at a time. 

That is the gap our digital marketing, retail media managed services, and tooling are designed to close. We use rules-based automation and filters to improve bidding, keyword, and dayparting strategies, and we automate key campaign components like bidding, dayparting, and ad status.  

On the operations side, we also take on the work that tends to clog a week: campaign creation, tracking, and reporting across multiple channels. 

The benefit is speed and consistency, especially when the same change needs to roll across a large catalog. 

If you want a quick way to assess whether your current approach will scale, look at one week of account work and count how often you made the same change in more than one place. When repetition is high, the best process in the world still slows down without a better execution path. 

A better way to value support 

If you are considering a platform, managed support, or both, do not start with feature checklists. Start with a workflow question: 

When performance shifts midweek, how quickly can your team apply the fix across the full catalog, across retailers, without creating a second job in spreadsheets? 

If you want to pressure-test your current process, our team can walk through the cadence above using a recent slice of your program and identify where repeat work is slowing you down. The retail media services overview is the right place to start if you want a team to help run execution day to day. 

Nick Szeto is Senior Manager, Advertising Account Management, at Rithum.

The post You already monitor retail media and digital marketing campaigns; build a routine that gets updates live faster appeared first on Rithum.

TL;DR 

• ROAS stays useful when you read it inside one retailer and within specific placements. Once you carry it across retailers, the comparison gets noisy unless you bring context with it. 

• Every retail media network behaves like its own environment. People shop differently, products appear differently, and performance attribution varies greatly. 

• Strong retail media strategy starts retailer by retailer, using insights on a retailer-by-retailer basis to meet the customer where they are in their shopping journey. 

• Price, availability, and assortment shape shopping outcomes in ways ROAS does not show. 

• Reporting is most valuable when it connects ad spend to product-level outcomes and uses the language that aligns with the business 

On the weekly call with the retailer’s ecommerce team, the deck opens with ROAS (return on ad spend) and a tidy spend line. Everything looks good, until someone asks about which products are they trying to move the next week. Answering that question requires looking beyond the fast sellers to address the products that haven’t been as successful to find out how to change that. 

It’s easy to keep spending on the products that already sell efficiently. Brands and retailers also have other priorities, like giving a new launch enough visibility to earn repeat purchases, supporting a focus line ahead of a seasonal moment, or putting weight behind an item that reliably introduces shoppers to the rest of the brand. That’s why ROAS belongs in the overall update, but it won’t tell you whether the budget supported the week’s priorities. 

Picture a snack brand whose variety pack always delivers strong ROAS. Left alone, the plan keeps feeding that winner. Then the retailer flags next week’s focus: a new flavor launch tied to a seasonal feature. The brand shifts some spend to the new item and a few related products shoppers often buy together. The report may still credit the variety pack, but the plan does the job the retailer asked for, and the brand can watch whether more of the lineup starts moving. 

What ROAS tells you, and what it can’t 

ROAS is a strong efficiency signal for retail media strategy. Within one retailer, with consistent placements and stable measurement, it gives teams something practical to steer by when they manage bids and pacing. 

But overall brand profitability is a separate question. There are many dependencies for that level of measurement, including products sold, margin on the items that absorbed spend, and whether the outcome matched what the business needed that month. Those details often live outside the ad platform view, even on teams with solid measurement habits. 

A high ROAS can also happen when spend simply follows the easiest conversions. Budget concentrates on the fastest conversions, product conditions change midstream, and the report still looks strong. Nothing is “wrong” with the metric. It just doesn’t explain whether the spend supported the products the business needed to move. 

Retail media strategy is unique to each retailer environment

Retail media networks don’t follow one set of rules. A single approach template can feel efficient, but it smooths over the very differences that drive performance. What tactics may work in Amazon may not resonate the same in a Walmart or Target Roundel.  

Rithum points out just how scattered retail media still is: more than 220 networks, and each retailer reports results in its own format. 

Assortment varies by retailer, and a brand’s winners in one store may not even be listed in another. Shoppers also bring different expectations depending on where they shop, which changes how they respond to ads and merchandising. Retailer programs add another layer, from exclusives to promotion structures that alter which products deserve investment. Reporting varies as well, sometimes in small ways and sometimes in ways that change what a familiar metric appears to mean. 

Start by assuming the retailers won’t behave the same way. Then you can plan around the few things that change every time. 

What changes from retailer to retailer: 

• Assortment 

• How shoppers behave 

• How results get measured and reported 

Even one of these differences can force you to change plans. When combined, a one-size-fits-all or copy-and-paste strategy is risky. 

A retailer-by-retailer retail media strategy that holds up 

1. Decide what this retailer needs to do for you 

Start with intent before you touch the media plan. You need to ask what is this retailer supposed to deliver? 

Some retailer environments are volume drivers, while others are where shoppers discover and compare brands in a category, and still others matter because the relationship shapes promotions and visibility beyond media. Those differences should guide which placements you prioritize, which products get budget, and what you consider a good week. 

If you skip this step, the conversation turns into a debate about numbers that weren’t built to match. Rithum helps clients to look beyond the biggest networks, where a brand can often reach new shoppers and earn more visibility for the same effort. 

2. Choose the products that deserve the budget 

The question worth answering every week is what products is the retailer trying to sell more of next week? 

For instance, imagine a brand that sells both pantry staples and premium seasonal items. Last week’s ROAS winner might be the staple that sells year-round with a predictable conversion rate. But this week, the smarter list could look different. The retailer has a seasonal event running, the premium item is in stock and priced competitively, and the brand needs to build visibility for it before the moment passes. Meanwhile, a different product might be selling fine without paid support, or it might be tight on inventory, which makes it a poor candidate for extra spend. 

The right product list won’t be the same everywhere. Each retailer has a different assortment, different shoppers, and different moments week to week. 

Advertise based on where your target consumers are in their shopping journey. People come to each retailer with a purpose. Some visits are quick purchases; others are browsing and comparison. Creative works better when it matches that mindset instead of forcing one generic message everywhere. 

Retailer programs and exclusives matter here too. A promotion, a bundle, or an exclusive item can change which products make sense to push that week. 

3. Keep ads synced with what shoppers can buy 

Prices can change overnight. Inventory can tighten without warning. Monday’s campaign leans on the hero product; by midweek, shoppers can’t buy it, and the ads keep sending traffic anyway. 

Rithum’s Product Feeds materials describe low-latency syncing for inventory and pricing, with near-real-time changes to price, stock, and new items, with the stated goal of reducing wasted ad spend and preventing out-of-stock recommendations. 

4. Don’t let fast sellers swallow the budget 

Retail media spend tends to gravitate toward a handful of products that already convert. The signal is clean, and dashboards keep reinforcing the same winners. 

That pattern can crowd out the products you’re trying to grow. A best seller keeps getting budget because it makes ROAS look great, while a new line never gets enough exposure to prove itself. 

Rithum’s retail media advertising materials describe product-aware optimization that leverages inventory, pricing, and margin data insights powered by RithumIQ. 

5. Translate unique retailer metrics into business terms 

Retailers deliver performance data in their own formats, and standard metrics aren’t consistent across networks. Comparisons can still be useful, but they require clear definitions before anyone draws conclusions. 

Rithum’s retail media advertising materials also describe closed-loop reporting that ties spend to sales at the ASIN level for profitability measurement. 

The scenario where ROAS is enough 

ROAS can carry more weight when a program stays inside one retailer, within a stable set of placements, and the assortment doesn’t change much week to week. In that setup, the comparison is cleaner. 

As soon as a program spreads across retailers, the differences return. Assortment, shopping behavior, merchandising, and reporting depth still vary enough to change what “good” looks like. 

Where tools help, and where they don’t 

Most teams already know retailers work differently. The hard part is execution: keeping product reality, campaign decisions, and reporting connected without rebuilding the workflow every week. 

Rithum’s public materials describe product-aware optimization that leverages inventory, pricing, and margin data insights powered by RithumIQ, along with closed-loop reporting that ties spend to sales at the ASIN level for profitability measurement. 

Tools don’t replace judgment. They can make a retailer-by-retailer approach easier to run consistently. 

ROAS belongs in the update, but profit terms live at the product level. Look at the items that received budget in each retailer, the margin behind those sales, and the total margin dollars the week produced. Keep price and in-stock status in view at the same time. That view makes it easier to judge whether the budget supported the week’s priorities, not just the items that earned the cleanest attribution. Learn more about retail media strategy and how Rithum can help. 

Meghan Barden is Director of Global Retail Media at Rithum.

The post Why a high ROAS doesn’t always mean high profit  appeared first on Rithum.

The grocery aisle isn’t just where consumers shop for their daily essentials; it’s where some of the most powerful retail media opportunities are unfolding. The grocery sector is reshaping the future of retail media. Today’s brands and retailers are reaching consumers through physical locations as well as online – and the grocery aisle holds insights into household demographics and buying behaviors that allow brands and retailers to personalize the shopping experience like never before.

That momentum and competition will continue to grow in 2025, according to Rithum’s Meghan Barden, director of global retail media. Brands and retailers have an opportunity to personalize ads and promote products consumers are interested in buying. The grocery category provides some of the most powerful and robust insights into household demographics and buying behaviors – and advertisers are taking notice. They are shifting more of their ad spend into the grocery category. Retailers can use first-party data to match advertisers with highly targeted audiences and create campaigns that resonate.

That data is invaluable as consumer behavior continues to evolve with one in three consumers doing some portion of their grocery shopping online, according to SmartCommerce data.

“The grocery sector of retail media has had significant longevity in the industry – however, it has also been the slowest to expand or innovate. I am excited to see more grocery retailers lean into their unique offerings and highlight their reward programs to attract advertisers who are hungry to tap into those 1P audiences.”

– Meghan Barden, director of global retail media, Rithum

How to use retail media as part of your omnichannel strategy

The grocery sector’s move toward digital links the physical and online shopping experience. While grocery sector consumers are more open than ever to shopping online, for some items, like alcoholic beverages, 64% of consumers said they are still shopping in store, according to SmartCommerce. For brands, this creates a two-fold opportunity: an understanding of how in-store and online shopping behaviors intersect. That information is key to engaging consumers throughout their shopping experience.

“Brands that can cross-functionally leverage important retailer data from in-store and online purchases can adjust their marketing strategies accordingly. Meet consumers where they are shopping – whether that’s the aisles of a physical grocery store or on an app,” Barden said.

A data-driven approach allows brands to work with retail media management partners like Rithum’s Retail Media Managed Services team, which helps retailers deliver precise, timely insights. Rithum’s team can provide accurate data as well as nuanced metrics, such as share of voice, tailored to the specific needs of the brand.

Grocery is expected to continue to be a juggernaut of consumer data in 2025. As a result, the competition to dominate retail media will only intensify. While grocery retailers have been some of the first to adopt retail media strategies hosted on their own platforms, other technology, such as delivery apps, will continue to compete as they are launching rapidly across the sector.

Ready to elevate your retail media strategy? Discover how Rithum can support your journey. Schedule a demo today.

The post Grocery in Retail Media will Unlock Customer Connections in 2025 – Are You Ready? appeared first on Rithum.

1. Retailers and brands want to reach more consumers online. 

Today’s consumers are shopping online. Retailers and brands need to be present where shoppers already are – they can’t decide for consumers where they should shop. 40% of executives surveyed said reaching a larger consumer base is a top reason why they’re selling using a 3P commerce business model.  

2. Expand your access to more digital marketing opportunities. 

Retail media advertising allows retailers and brands to reach – and target – consumers as they shop online. 36% of surveyed executives said they use 3P commerce to have access to broader digital marketing opportunities, such as retail media advertising. 

3. Increase cross-border e-commerce selling opportunities. 

It can be difficult to manage product inventory, product information and catalog translations at scale when selling internationally. So it’s not surprising that 96% of executives agree that selling cross-border would not be possible without 3P commerce. Retailers and brands must consider how to navigate cross-border payments, currency valuations, global logistics, international legal requirements and other factors when selling cross-border. 36% of surveyed executives said that a primary motivation for using a 3P commerce business model is so they can add or expand their cross-border opportunities.  

How Rithum can help sellers grow profitably on marketplaces 

Today’s consumer is comparison shopping. Through its access to hundreds of channels, Rithum can help retailers and brands with their efforts to maximize growth. Expanding into global marketplaces such as Amazon, eBay, Walmart, Zalando and others, requires managing and updating product catalogs. This manual process takes time and costs resources. By automating the process through Rithum, retailers and brands can make updates in real time through one platform. 

Rithum’s platform helps sellers optimize their retail media advertising strategy on marketplaces by adjusting bidding, targeting and budgeting in real-time. By using sponsored product listings, banner ads and video ads, sellers can increase visibility and engagement directly with retail platforms. 

Selling cross-border requires managing multiple languages, legal requirements, logistics and other factors. Rithum partners with a network of the world’s leading fulfillment and logistics companies to facilitate cross-border e-commerce expansion. Features like Rithum’s AI Magic Mapper uses artificial intelligence to help brands reduce time-to-site and can reduce the time it takes sellers to onboard to new global marketplaces. 

Download the full report to learn more about the other reasons retailers and brands are turning to 3P commerce to grow profitably here. 

The post Three Reasons Why Retailers and Brands Are Choosing to Sell Through Online Marketplaces appeared first on Rithum.

Be strategic with retail media full funnel spend

Retail media has transformed to being more than just a performance media tactic driven by trade or shopper marketing dollars. Brands should be eager to leverage retailer ecosystems to drive maximum returns. Retail media strategies should align with a full-funnel marketing approach, and brands should capitalize on top-of-funnel opportunities before the holiday season. It’s not necessary for brands to deploy media tactics across the entire funnel simultaneously to be effective. Instead, the key is to focus on different stages of the funnel during peak and off-peak times to optimize returns.

Get ahead of customer considerations before holiday campaigns

This is the time of the year to run awareness and consideration campaigns to get the brand in front of consumers while they begin to build their consideration set. Brands will want to be top of mind while shoppers are in mid to low buying time frame and begin their research for holiday sales. This also allows the time for brands gain traction with their ideal target audience. They can test and learn different messaging and evaluate performance in different retailer ecosystems.

Lean into retailer promotional calendars and messaging

Retailers know their target audience and core customers best. So partnering with them to align yourself with their seasonal calendar and messaging can be a key differentiator to stand out amongst competition. Retailers also appreciate it when brands are leaning into centralized messaging as it maximizes their returns as well. Brands should request retailers’ promotional calendar timelines and any key messaging they plan to use during peak seasons. Integrating this information into their own campaigns can enhance alignment and effectiveness.

More is not always better for holiday and promotional campaign strategies

Holiday and promotional seasons have more advertising activity than ever. This can be overwhelming to the consumer and often wasteful for brands blindly spending to be competitive. Spending more during this time frame can be a way to beat competition, but it’s imperative to not spend blindly. Prior to holiday peak season, brands should evaluate past campaign successes, top performing ad units, keywords and messages. Once peak season has arrived, brands will be prepared to spend wisely on priority SKUs leveraging wins from the past.

As the holiday season nears, brands should prepare to enhance their retail media presence. Rather than pulling back on fall spending, focus on full-funnel strategies, leveraging top-of-funnel opportunities before the holidays. Run awareness and consideration campaigns now to get in front of consumers early. Align with retailers’ promotional calendars and messaging to boost effectiveness. Finally, avoid overspending by evaluating past campaign successes and investing wisely in high-performing areas. Marketers that take these steps to prepare for peak season will be better positioned to maximize the ROI of their holiday retail media strategy.

Learn how Rithum can help.

Meghan Barden is director of global retail media at Rithum.

The post How to Maximize Retail Media ROI During the Holidays appeared first on Rithum.

Retail media: Onsite top to mid funnel

Sponsored video placements

Video ad units allow consumers to engage with brands and products, allowing advertisers to tell their story directly to shoppers.

• While impressions may seem like a “soft” metric in online data, it plays a critical role in this ad unit.
• Another metric to prioritize is play thru rate. For example, did the consumer watch the entire video, or did they click elsewhere?
• Click thru rate (CTR) is a consideration here, but not the primary KPI.

Display banners

Display banners, similar to video, can be a great way for advertisers to educate shoppers. It allows them to provide key value proposition of a product to the shopper. While ROAS may be lower than sponsored search, these units are valuable to the overall strategy for brand engagement.

• Again, impressions are a metric to prioritize. It gives a sense of the breadth of the retailer traffic to the particular page the banner is being served on.
• CTR plays a larger role in this ad unit than video.
• We begin to consider ROAS for display banners. But know that in general display has a higher CPM than search and therefore typically a lower ROAS.

Onsite lower funnel

Catapults and sponsored carousels

These units are introductory lower funnel. They can often integrate behavioral segmentation, while also allowing the shopper to see several key SKUs together. This helps demonstrate depth and breadth of a brand’s portfolio.

• CTR helps determine which of the products (when shown together) stood out to the consumer.
• The conversion rate is introduced here as we narrow our focus on lower funnel transactional behavior.
• Cost per click (CPC) is a priority for evaluating the efficiency of your ad unit and whether you prioritized the right SKUs in this instance.

Sponsored product (search) ads (SPAs)

Keyword relevancy coupled with sophisticated automated or manual bidding will allow SPAs to stand out amongst other paid or organic search listings. The relevancy of the keyword search match the ad unit and product is critical for success, along with managing your bidding budget to be competitive amongst your product category,

• Ad position is a metric that is correlated to the bidding budget as you outbid the competition and therefore have a better ad serving location (i.e. top of page)
• CPC is crucial for assessing the efficiency of the ad unit and determining if the advertiser selected the most effective SKUs for the campaign.
• Sales revenue is the total revenue attributed to your ad campaign.

While it’s essential to highlight specific key metrics in retail media, the metrics prioritized will differ based on the campaign and the advertiser’s objectives. Marketers can leverage their understanding of marketing funnel channels and tactics, aligning these expectations with key data, as this approach is also relevant to retail media strategies. Ultimately, the most effective indicator of successful spending in any retail media network is an increase in sales, both from campaigns and overall sales growth. Schedule a demo today.

Meghan Barden is director of global retail media at Rithum.

The post What Performance Metrics Really Matter in Onsite Retail Media? appeared first on Rithum.

Understanding Amazon Prime Big Deal Days 2024

Prime Big Deal Days is Amazon’s exclusive event offering Prime members early access to deals across a variety of popular categories. This is an opportunity for sellers to appear before retail membership-paying consumers. According to eMarketer, 65% of US adults pay for Amazon Prime membership. Retailers with paid membership options such as Costco Wholesale, Walmart+, and others are also growing their membership numbers, according to eMarketer data.

This year, the event will take place in 19 countries, including the US, Canada, Germany, and the UK. Participating sellers are already preparing to ensure that inventory, listings and marketing strategies are ready for the influx of traffic.

With heightened demand, it’s helpful to automate key processes such as inventory management, promotion management, and marketing automation. Rithum’s integrated commerce solution allows sellers to synchronize and optimize operations to meet Amazon’s requirements for Big Deal Days. This helps sellers avoid costly stockouts, incorrect listings, and poor retail media ad performance.

How to avoid errors on marketplace listings

Big Deal Days is the unofficial kickoff to the peak holiday shopping season. High-traffic periods can be overwhelming when managing multiple selling channels. Rithum’s integrated commerce solution offers a suite of features that resolve specific common pain points for sellers.

Rithum’s centralized dashboard provides brands and retailers with a view of operations. This allows sellers to track and synchronize fulfillment, inventory, and orders across multiple channels.

• Repricer automation: Automatically adjusts prices based on inventory levels, competitor pricing, and market conditions. Watch this video detailing Rithum pricing functionality for retailers and brands selling on Amazon, eBay, and other channels here.
• Performance monitoring: Track real-time sales performance and identify issues during the sales event. This allows sellers rapid adjustments.
• Stock alerts: Receive low-stock alerts to enhance inventory management. Sellers can replenish inventory before stockouts occur, which would otherwise result in lost sales.
• Order routing and management: Seamlessly track and manage orders from Amazon and other platforms, reducing errors and improving efficiency.
• Shipping integration: Automatically update and track shipping information, providing transparency for both Amazon and your customers.
• Returns management: Streamline the returns process. Offer a hassle-free experience for customers while reducing your team’s workload.

How to leverage retail media ads during peak shopping events

Retail media advertising is increasingly important to brands and retailers with 81% of advertisers noting it is very important, according to a December 2023 Skai Path to Purchase Institute survey. Rithum’s platform helps sellers optimize their retail media advertising Amazon ad campaigns by dynamically adjusting bidding, targeting, and budgeting in real time. Sellers can fine-tune their retail media advertising performance during the sales event. This helps focus ad spend on the most profitable products.

Rithum Managed Services for Amazon advertising uses a data-driven approach to provide:

• Full-funnel monitoring: Track ad performance and customer behavior to dynamically adjust your campaigns to achieve the best results.
• Automated spend adjustments: Rithum automatically shifts advertising spend from products receiving high organic traffic to others that require promotion, maximizing ROI.
• Profitability insights: Real-time tracking of fees, shipping costs, and storage fees allows sellers to maintain profitable margins during the sales event.

How to apply lessons from Big Deal Days to prepare for the holiday season

After Big Deal Days, Rithum’s team advises sellers on how to gradually reduce retail media ad spend to continue momentum without overspending. This is achieved through incremental ad spending.

Rithum’s retail media team generates custom reports that provide data-driven insights. They use campaign monitoring data which contains thousands of campaigns, ensuring optimal performance and prevents incorrect bids or ad pauses. Holiday readiness reports help brands identify what worked and what needs improvement before the holiday rush. Rithum’s actionable insights show sellers what to consider when refining strategy for peak holiday shopping.

Learn how Rithum’s integrated commerce solution can help by scheduling a demo today.

The post How Sellers Can Prepare for Amazon Prime Big Deal Days 2024 appeared first on Rithum.

Every year, we provide a list of our most-consumed blogs, webinars and resources. This year’s top 10 topics reveal readers had their sights set on winning in marketplaces, monitoring consumers’ changing behavior and improving their Amazon content. 

Join us as we take a look back at some of our most popular e-commerce resources from 2022.

10. [eBook] Getting Started With Amazon A+ Content 

This quick-start guide features ideas and inspiration for creating Amazon A+ Content, a premium feature of the marketplace that allows sellers to optimize their product descriptions with rich text, videos and images. New to A+ Content? Start with this guide.

9. [Webinar] Full-Funnel Commerce: How to Build an Online Strategy for the Entire Consumer Journey

Shoppers who are new to your brand are looking for different interactions than your long-time customers. In this webinar, Rithum Senior Product Marketing Manager Greg Ives and Product Marketing Manager Bradley Hearn explain which touchpoints and stages are key along consumers’ path to purchase. 

8. [Blog] The 3 Phases of a Winning Marketplace Strategy for Brands

Winning on leading marketplaces requires three things: successful launch, strategy and defense. In this recap of our eBook of the same name, we explain how to accomplish each critical phase.

7. [Blog] 3 Digital Marketing Success Stories You Have to See

How does an 85% increase in quarterly revenue sound? Or a 20% increase in return on ad spend (ROAS)? Get the full story of how Rithum customers AJ Tack, The Golf Club and The Candleberry Company use the platform to achieve phenomenal results (and you can too).

6. [Report] [Digital Commerce 360] 2023 Leading Vendors to the Top 1000 Retailers

In 2022, Digital Commerce 360 named Rithum the #1 channel management provider to the Top 1000 Retailers for the 11th consecutive year in a row. The annual report is packed with trends in e-commerce investments and the top leaders across 24 e-commerce categories, including fulfillment services, affiliate marketing and personalization.

5. [Blog] How Online Retailers Can Eliminate Excess Inventory

Global trends made excess inventory a hot issue among sellers this past year, and unfortunately, there’s no one-size-fits-all approach. In this blog, Product Marketing Manager Bradley Hearn provides 20 tips for addressing and preventing overstock. 

4. [Blog] Selling on Amazon — The 1P vs 3P Dilemma

Amazon offers both first-party (1P) and third-party (3P) seller relationships — but which one is better? It turns out there are a number of pros and cons to each arrangement. Learn them all in this deep-dive blog. 

3. [Blog] Rithum Enters into Definitive Agreement to be Acquired by Rithum

In September, ChannelAdvisor announced via press release that it had signed a definitive agreement to be acquired by CommerceHub, a leading commerce network connecting supply, demand and delivery for the world’s leading retailers and brands. The recap blog highlights how customers and partners will benefit from this exciting new chapter.

2. [Report] 2022 Online Consumer Behavior Global Report

How did consumers shop in 2022? Our highly anticipated annual consumer survey report revealed key findings around marketplace popularity, the continued importance of retail media and current consumer trends in discovering, browsing and purchasing products. 

1. [Webinar] 2022 E-Commerce Wrap-Up: Key Trends to Look for in 2023

Our top resource of 2022 provides a recap of the year and a look ahead at the key strategies sellers will need to tackle the trends and opportunities coming in 2023. Presented by VP of Digital Marketing Strategy Link Walls, the webinar features must-know charts, predictions and tips for thriving in the midst of economic uncertainty.

Never miss another Rithum blog or resource again, and subscribe to our blog for regular expert-led and guest contributor insights to stay current on everything e-commerce.

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While 2021 and 2022 planning were characterized by pandemic considerations and an unprecedented e-commerce boom, marketers in 2023 have economic uncertainty and more marketplace competition than ever to contend with. We’ve put together our biannual e-commerce calendar to help you proactively execute campaigns with all the important dates you need to know for the first half of 2023. 

The calendar includes a list of best practices to tackle from January to June, including important e-commerce conferences, webinars, inspiring success stories, expert tips and more.

What to Look For in Q1 and Q2 2023

You may want to start the year off with a bang by experimenting with Google Performance Max or planning for excess inventory. Or, you may be looking forward to the Prosper Show and Shoptalk in Las Vegas in March. The Rithum calendar includes a ton of helpful tips and reminders, including:

• Important upcoming holidays with reminders to start planning
• Channel-specific tips for digital marketing and marketplaces
• Webinars, case studies, eBooks and other resources for guidance and tips
• And more!

Our biannual calendar goes beyond traditional spring holidays like St. Patrick’s Day and Memorial Day to help you plan for every audience and aspect of your e-commerce program. For instance, don’t forget cultural and regional holidays like Chinese New Year or times when schools and office buildings might be closed, such as Martin Luther King, Jr. Day. These are prime opportunities to appeal to consumers’ urges to celebrate and shop available deals in their downtime. 

Whether you print it out or keep it safely tucked in your inbox, make sure your calendar stays visible so important dates and upcoming campaigns stay top of mind. 

Download a free copy of The 2023 Essential E-Commerce Calendar: January-June now for tips and dates to help you stay organized throughout the second half of the year. 

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When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels.

AJ Tack turned to Rithum to expand its product offering and break through the noise on Amazon, eBay and Google. 

Maximizing Listings Across Channels

Unlike other tack brands that specialize in either English or Western styles, AJ Tack offers equipment for both disciplines, making it essential to keep data clean and listings well managed. Prior to Farrell and Roeber taking over, the company was already using Rithum to sell on Amazon, Walmart and eBay, while another firm managed its Google Ads. 

But AJ Tack wanted the full benefit of Rithum’s multichannel commerce platform to grow its digital presence, capture more sales on Google and manage its broader range of listings. 

“There was a large learning curve, having to navigate the different platforms,” said Roeber. “A lot of our time was spent trying to get things cleaned up to list products or trying to determine what was wrong with a listing.”

AJ Tack assessed other e-commerce solutions, but found Rithum’s automated delivery of accurate product data and digital marketing expertise far surpassed competitors.

Managed Services Prompt Gains on Google and Amazon

Today, AJ Tack uses Rithum Managed Services for Marketplaces and Digital Marketing for more targeted digital marketing and diversified selling channels that put the company front and center in searches. Plus, AJ Tack works closely with a client strategy manager who focuses specifically on Google Ads. The expertise from Rithum allows AJ Tack to be more strategic and competitive by leveraging repricing solutions that automatically respond to shifts in demand. 

“Once we put the Repricer in place, we saw results from it almost immediately,” said Farrell.

Together, Rithum and AJ Tack set an ambitious goal to double website conversions year over year (YOY). To deliver, the company created Google Shopping campaigns that focused exclusively on key brands other retailers weren’t selling during the Q4 2021 holiday season. As a result, the brand exceeded expectations with a 44% YOY increase in conversions for Q4. This also led to a bump in revenue for the brand, which increased 85% during the same quarter.

Additionally, partnering with Managed Services allowed AJ Tack to more frequently capture the Buy Box on Amazon. With tailored channel expertise, AJ Tack was able to increase Amazon advertising sales by an incredible 236% YOY in Q4 2021, further boosting return on ad spend (ROAS) by 28%. 

Going forward, as demand changes, marketplace requirements evolve and listing errors pop up, Rithum is there to help troubleshoot and continue to put AJ Tack products in front of consumers across Shopify, Amazon, eBay, Walmart and Google. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. 

“If [retailers] are selling on multiple platforms and need easy, one-stop-shop support, Rithum is great,” said Roeber. 

Looking for digital marketing and advertising expertise you can count on? The Rithum Managed Services team offers personalized strategies and guidance, short-term consulting services and direct access to marketplace and digital marketing experts. Whether you’re just getting started with marketplaces or simply need a quick campaign tune-up, our Consulting Services experts have a project plan that can help. 

Get started by requesting a demo today.

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