{"id":2519,"date":"2023-04-25T20:42:27","date_gmt":"2023-04-25T20:42:27","guid":{"rendered":"https:\/\/new.rithum.com\/resources\/retail-media-strategies-for-the-data-driven-seller\/"},"modified":"2026-03-11T17:25:57","modified_gmt":"2026-03-11T17:25:57","slug":"retail-media-strategies-for-the-data-driven-seller","status":"publish","type":"resource","link":"https:\/\/www.rithum.com\/resources\/retail-media-strategies-for-the-data-driven-seller\/","title":{"rendered":"Retail media strategies for the data-driven seller"},"content":{"rendered":"\n<p><span data-contrast=\"none\">How to execute and&nbsp;optimize&nbsp;retail media campaigns across Amazon, Walmart, eBay, and beyond so you can turn every ad dollar into measurable revenue.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"none\">$107B:\u00a0<\/span><\/b><span data-contrast=\"none\">Projected U.S. retail media spend by 2027\u00a0\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"none\">56%<\/span><\/b><span data-contrast=\"none\">\u00a0Of shoppers start their product search on Amazon<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<p><b><span data-contrast=\"none\">Everything you need to win at retail media<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">This&nbsp;ebook&nbsp;is packed with frameworks, benchmarks, and best practices developed by&nbsp;Rithum&#8217;s&nbsp;experts working with top global brands including Adidas, Best Buy, The Home Depot, and Zalando.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"none\">The Retail Media Opportunity<\/span><\/b><span data-contrast=\"none\">\u00a0Understand why retail media is the fastest-growing ad channel and what it means for your brand&#8217;s visibility in an increasingly crowded ecommerce landscape.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"none\">The State of Retail Media<\/span><\/b><span data-contrast=\"none\">\u00a0Deep-dive data on Amazon, Walmart, eBay, and emerging retail media networks\u2014plus what the $107B opportunity means for sellers like you.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"none\">The Strategy Pyramid<\/span><\/b><span data-contrast=\"none\">\u00a0Build a balanced program across catalog segmentation, brand protection, new customer acquisition, and competitor\u00a0conquesting,\u00a0each with its own targets and tactics.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"none\">Increasing ROAS Efficiency<\/span><\/b><span data-contrast=\"none\">\u00a0Set per-strategy ROAS targets and learn when to push for efficiency vs. growth, so\u00a0you&#8217;re\u00a0never leaving money on the table in either direction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"none\">Retail Media Best Practices<\/span><\/b><span data-contrast=\"none\">\u00a0From\u00a0Amazon A+ content and sponsored product\u00a0targeting to\u00a0account structure and campaign optimization \u2014 the tactics that\u00a0actually move\u00a0the needle.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n\n\n\n<li><b><span data-contrast=\"none\">Automation at Scale<\/span><\/b><span data-contrast=\"none\">\u00a0Structure your account so campaigns run themselves. Stop manually managing what automation can handle better.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","topic":[319,320,307,316,308],"asset_type":[],"class_list":["post-2519","resource","type-resource","status-publish","hentry","topic-amazon-advertising","topic-brands-suppliers","topic-brands-manufacturers","topic-channels","topic-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail media strategies for the data-driven seller | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/resources\/retail-media-strategies-for-the-data-driven-seller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail media strategies for the data-driven seller\" \/>\n<meta property=\"og:description\" content=\"How to execute and&nbsp;optimize&nbsp;retail media campaigns across Amazon, Walmart, eBay, and beyond so you can turn every ad dollar into measurable revenue.&nbsp; 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