{"id":2538,"date":"2023-11-06T17:43:58","date_gmt":"2023-11-06T17:43:58","guid":{"rendered":"https:\/\/new.rithum.com\/resources\/2023-online-consumer-behavior-global-report\/"},"modified":"2025-08-07T21:39:04","modified_gmt":"2025-08-07T21:39:04","slug":"2023-online-consumer-behavior-global-report","status":"publish","type":"resource","link":"https:\/\/www.rithum.com\/resources\/2023-online-consumer-behavior-global-report\/","title":{"rendered":"Online Consumer Behavior Global Report"},"content":{"rendered":"<p>In today&#8217;s fast-paced, consumer-driven world, understanding consumers is the key to success.\u00a0Our 2023 Online Consumer Behavior Global Report takes you on a journey through the minds of today&#8217;s shoppers, uncovering their preferences, motivations, and online shopping trends. Whether you&#8217;re a <a href=\"https:\/\/www.rithum.com\/blog\/the-value-of-third-party-3p-commerce-for-retailers-and-brands\/\" target=\"_blank\" rel=\"noopener\">brand or a marketplace<\/a>, our report provides the knowledge you need to make informed, data-driven decisions and drive your strategies forward.<\/p>\n<p class=\"p1\">We\u2019ve all seen them: headlines and news stories about inflation, supply chain issues, requirements for\u00a0workers to return to the office, the resurgence of brick-and-mortar stores. Yet, despite the wild ride, with\u00a0its many ups and downs in recent years, e-commerce is still growing, still changing.\u00a0With our 2023 survey, we examine how, where, when and why consumers are shopping online right now \u2014\u00a0and what it all means for brands and retailers preparing for the next stage in the industry\u2019s development.<\/p>\n<p class=\"p1\">Consumer behavior is a key driver in the evolution of our industry. And changes in where and how\u00a0consumers shop can be leading indicators of transformation to come. As a leader in e-commerce\u00a0technology since 2001, Rithum understands the importance of understanding and analyzing shifts in\u00a0consumer habits, preferences and expectations to address coming trends and the needs of the future.\u00a0That\u2019s why we partner with leading global research firm <a href=\"https:\/\/www.dynata.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Dynata <\/span><\/a>to conduct periodic surveys of online\u00a0consumers across the globe.<\/p>\n<p>Get detailed insights into the shopping habits of global shoppers. Download your copy now.<\/p>\n","protected":false},"featured_media":2539,"template":"","topic":[319,327,308,314],"asset_type":[],"class_list":["post-2538","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-amazon-advertising","topic-cross-border-trade","topic-digital-marketing","topic-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Online Consumer Behavior Global Report | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/resources\/2023-online-consumer-behavior-global-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Consumer Behavior Global Report\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s fast-paced, consumer-driven world, understanding consumers is the key to success.\u00a0Our 2023 Online Consumer Behavior Global Report takes you on a journey through the minds of today&#8217;s shoppers, uncovering their preferences, motivations, and online shopping trends. Whether you&#8217;re a brand or a marketplace, our report provides the knowledge you need to make informed, data-driven [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/resources\/2023-online-consumer-behavior-global-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T21:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/UK-Blog-Consumer-Behaviour-Report-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Simon Byrne\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/\",\"name\":\"Online Consumer Behavior Global Report | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/UK-Blog-Consumer-Behaviour-Report-Featured-Image.png\",\"datePublished\":\"2023-11-06T17:43:58+00:00\",\"dateModified\":\"2025-08-07T21:39:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/UK-Blog-Consumer-Behaviour-Report-Featured-Image.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/UK-Blog-Consumer-Behaviour-Report-Featured-Image.png\",\"width\":760,\"height\":428,\"caption\":\"4 Trends Revealed in Rithum's 2023 Consumer Survey\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/2023-online-consumer-behavior-global-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Consumer Behavior Global Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online Consumer Behavior Global Report | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/resources\/2023-online-consumer-behavior-global-report\/","og_locale":"en_US","og_type":"article","og_title":"Online Consumer Behavior Global Report","og_description":"In today&#8217;s fast-paced, consumer-driven world, understanding consumers is the key to success.\u00a0Our 2023 Online Consumer Behavior Global Report takes you on a journey through the minds of today&#8217;s shoppers, uncovering their preferences, motivations, and online shopping trends. 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