{"id":2564,"date":"2024-10-22T13:54:08","date_gmt":"2024-10-22T13:54:08","guid":{"rendered":"https:\/\/new.rithum.com\/resources\/the-state-of-3p-commerce-2024-report\/"},"modified":"2025-08-08T21:59:41","modified_gmt":"2025-08-08T21:59:41","slug":"the-state-of-3p-commerce-2024-report","status":"publish","type":"resource","link":"https:\/\/www.rithum.com\/resources\/the-state-of-3p-commerce-2024-report\/","title":{"rendered":"The state of 3P commerce 2024 report"},"content":{"rendered":"\n<p><span data-contrast=\"none\">Retailers and brands may be feeling the heat as they grapple with rising operational costs and a highly competitive market that has caused major margin constraints. Traditional playbooks are no longer as effective, and businesses must rethink their strategies to survive in the marketplace.<\/span><span data-contrast=\"none\"> A majority of retailers, brands and suppliers believe margin constraints require adapting their business model for e-commerce.&nbsp;<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Today, Rithum, a leader in third-party (3P) commerce, has released its first annual \u201cThe State of 3P Commerce\u201d report, conducted by Wakefield Research. With 3P commerce growing globally, this report surveyed 550 executives at retailers and brands using 3P in the US, UK and Germany to identify growth opportunities through this e-commerce model.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p>3 in 4 execs deem third-party sales vital to their company\u2019s ability to grow with 59% planning to increase use of 3P selling in the next 12 months. Download this research report to learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why technology is integral to successfully managing a 3P commerce strategy\u00a0<\/li>\n\n\n\n<li>New insight into 3P commerce trends from 550 surveyed executives<\/li>\n\n\n\n<li>How to grow GMV while controlling margins<\/li>\n\n\n\n<li>Emerging trends in AI, cross-border, social, retail media and supply chain<\/li>\n<\/ul>\n","protected":false},"featured_media":2565,"template":"","topic":[332],"asset_type":[],"class_list":["post-2564","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-3p-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The state of 3P commerce 2024 report | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/resources\/the-state-of-3p-commerce-2024-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The state of 3P commerce 2024 report\" \/>\n<meta property=\"og:description\" content=\"Retailers and brands may be feeling the heat as they grapple with rising operational costs and a highly competitive market that has caused major margin constraints. Traditional playbooks are no longer as effective, and businesses must rethink their strategies to survive in the marketplace. A majority of retailers, brands and suppliers believe margin constraints require [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/resources\/the-state-of-3p-commerce-2024-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T21:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/3P-Wordpress-2-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Simon Byrne\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/\",\"name\":\"The state of 3P commerce 2024 report | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/3P-Wordpress-2-scaled.png\",\"datePublished\":\"2024-10-22T13:54:08+00:00\",\"dateModified\":\"2025-08-08T21:59:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/3P-Wordpress-2-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/3P-Wordpress-2-scaled.png\",\"width\":2560,\"height\":1715,\"caption\":\"The State of 3P Commerce Report\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/resources\\\/the-state-of-3p-commerce-2024-report\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The state of 3P commerce 2024 report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The state of 3P commerce 2024 report | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/resources\/the-state-of-3p-commerce-2024-report\/","og_locale":"en_US","og_type":"article","og_title":"The state of 3P commerce 2024 report","og_description":"Retailers and brands may be feeling the heat as they grapple with rising operational costs and a highly competitive market that has caused major margin constraints. 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