{"id":2777,"date":"2023-11-30T15:23:37","date_gmt":"2023-11-30T15:23:37","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/3-strategies-to-maximize-ad-spend-performance\/"},"modified":"2025-08-07T23:49:49","modified_gmt":"2025-08-07T23:49:49","slug":"3-strategies-to-maximize-ad-spend-performance","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/3-strategies-to-maximize-ad-spend-performance\/","title":{"rendered":"3 Strategies to Maximize Ad Spend Performance\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"none\">It\u2019s not too late to revamp your ad spend plan for 2022. Start by taking a look at last year\u2019s performance to inform your plan for the rest of the year. Here are 3 things our advertising experts recommend you focus on to optimize your ad spend.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>1. The Edit: Review search term data<\/strong><b><i><span data-contrast=\"auto\">.\u00a0<\/span><\/i><\/b><span data-contrast=\"auto\">Just like the popular \u201cHome Edit\u201d show on Netflix, there\u2019s nothing like a good decluttering to help you see things clearly or in this case, get the most out of your advertising program. A review of your search term data year over year will help you understand last year\u2019s inefficient keywords and free up budget for higher converting terms.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Review for any search terms that accrued significant spend, and\/or traffic, without sales or conversions and consider removing them by adding them as negative keywords to your ad groups. After you\u2019ve cleared out the top spending terms with low-to-no conversions, you can shift focus to search terms that may have generated sales but are still performing below your efficiency targets.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>\u00a0<i>Pro Tip:<\/i><\/strong><i>\u00a0Keep seasonality in mind when reviewing search term performance, you don\u2019t want to limit your campaign\u2019s success if a term performs better at certain times of the year.<\/i><\/p>\n<p><strong>2. \u201cBid\u201d Adieu to poor performers:\u00a0Evaluate ads and other biddable targets over time<\/strong><b><span data-contrast=\"auto\">.\u00a0<\/span><\/b><span data-contrast=\"auto\">Take time to review everything you have bid on over the last year, or even just last 3 months, depending on which platform you are using and how far back you can look.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6163 alignright\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/brands-reach-more-customers@2x.jpg\" alt=\"\" width=\"499\" height=\"450\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">Your review should include keywords, ads, ASINs, categories, audiences, and any other related biddable targets. If it has accrued a significant amount of spend with disappointing results, it\u2019s time to pause it or greatly reduce bids. Unless you expect changes to pricing, fulfillment capabilities, your website landing pages, or listing quality, there is no reason to expect a keyword or product detail page to magically start converting users by throwing more money at it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Whatever spend, or click threshold you decide, stick to it and be consistent. Hold all keywords and biddable targets to a consistent threshold, that way, when you make exceptions or adjust this rule, it\u2019s easier to track what works well and what doesn\u2019t until you find the \u201csweet spot\u201d for your campaigns.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b>3. Consistency is key:\u00a0<\/b><b>Set a calendar reminder to review ad program metrics on an ongoing basis.\u00a0<\/b>Plan to review search term data across campaigns throughout the year to improve ROI even more over time. At a minimum, your campaign data should be reviewed quarterly. If an agency is assisting with your ad spend program, they should be reviewing this data more frequently, depending on your level of service.<\/p>\n<p><span data-contrast=\"none\">But be sure to give it enough time to get rolling. For example, Amazon recommends generating at least two weeks of data before adding negative keywords. Find the right volume of ads before tailoring search terms to the best performing audiences. Let the campaign collect enough data for a decision to be made before adjusting or narrowing the reach.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong><i>Pro Tip:<\/i><\/strong><i>\u00a0Brand new campaigns require more frequent search term reviews.<\/i><\/p>\n<p><span data-contrast=\"none\">Improving your ad spend performance requires attention and careful planning. Rithum can help with regularly reviewing your keywords and planned ad spend. Let us help you set a strategy for ad program success in 2022 and beyond.\u00a0<a href=\"https:\/\/www.rithum.com\/contact-us\/#talk-to-sales\">Contact us<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>It\u2019s not too late to revamp your ad spend plan for 2022. Start by taking a look at last year\u2019s performance to inform your plan for the rest of the year. Here are 3 things our advertising experts recommend you focus on to optimize your ad spend.\u00a0\u00a0 1. The Edit: Review search term data.\u00a0Just like [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-2777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Strategies to Maximize Ad Spend Performance\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/3-strategies-to-maximize-ad-spend-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Strategies to Maximize Ad Spend Performance\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesIt\u2019s not too late to revamp your ad spend plan for 2022. 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