{"id":2809,"date":"2025-04-09T10:05:46","date_gmt":"2025-04-09T10:05:46","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/sellers-who-win-amazon-prime-day-2025-will-do-these-5-things\/"},"modified":"2026-03-02T16:45:41","modified_gmt":"2026-03-02T16:45:41","slug":"sellers-who-win-amazon-prime-day-2025-will-do-these-5-things","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/sellers-who-win-amazon-prime-day-2025-will-do-these-5-things\/","title":{"rendered":"Sellers Who Win Amazon Prime Day 2025 Will Do These 5 Things"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Amazon Prime Day 2025 is on track to break records, just as it did in 2024 where U.S. shoppers spent $14.2 billion online during the 48-hour sales event.<sup>1<\/sup> This year, <a href=\"https:\/\/sell.amazon.com\/blog\/prime-day-tips\" target=\"_blank\" rel=\"noopener\">Prime Day will span over four days in July<\/a>, offering some unprecedented opportunities for sellers.<\/p>\n\n\n\n<p>July may seem far off, but by planning early, you can better keep up with consumer demand and increase conversions.<\/p>\n\n\n\n<p>Here are the five things to do right now to get ready for the biggest Prime Day event in history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-lock-down-inventory-early-and-always-leave-room-for-the-unexpected\">1. Lock down inventory early and always leave room for the unexpected.<\/h2>\n\n\n\n<p>Don\u2019t be stuck scrambling to meet Amazon\u2019s FBA deadline. Instead, forecast based on past Prime Day and holiday sales data, and work on adjusting SKUs and preparing backup plans.<\/p>\n\n\n\n<p><a href=\"https:\/\/sellercentral.amazon.com\/help\/hub\/reference\/external\/GM2ADTH3XH3A5N57#:~:text=May%2023%2C%202025:%20Deal%20scheduling%20for%20Prime%2DExclusive,sure%20your%20inventory%20arrives%20at%20our%20facilities\" target=\"_blank\" rel=\"noopener\">Keep these milestones in mind<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submit Best Deals and Lightning Deals<strong> by May 23<\/strong>.<\/li>\n\n\n\n<li>Keep an eye on Price Discounts. The submission window <strong>opens<\/strong> <strong>May 5 a<\/strong>nd closes 6 hours before the event starts in July (check back here for the official sales event dates once released).<\/li>\n\n\n\n<li>Make sure all your <strong>FBA inventory arrives by<\/strong> <strong>June 9<\/strong> for minimal shipment splits or by <strong>June 18<\/strong> for Amazon-optimized splits.<\/li>\n\n\n\n<li><strong>Diversify fulfillment<\/strong> to reduce delivery times and increase Buy Box eligibility.<\/li>\n\n\n\n<li>Use Rithum to <strong>monitor inventory<\/strong> during the sales event across all channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-price-to-win-the-buy-box-without-killing-your-margins\">2. Price to win the Buy Box, without killing your margins.<\/h2>\n\n\n\n<p>The Buy Box is essential during Prime Day, when buyers are moving fast and clicking even faster. If you don\u2019t win the Buy Box, your listing won&#8217;t get the visibility it deserves. It&#8217;s important to understand pricing floors while using automation to move quickly when the market shifts.<\/p>\n\n\n\n<p>Focus on preparing by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reviewing last year\u2019s deal performance<\/strong> to find pricing sweet spots.<\/li>\n\n\n\n<li>Using repricer tools (<strong><a href=\"https:\/\/www.rithum.com\/blog\/how-sellers-can-prepare-for-amazon-prime-big-deal-days-2024\/\" target=\"_blank\" rel=\"noopener\">like Rithum\u2019s<\/a><\/strong>) that adapt to competitor moves and inventory levels.<\/li>\n\n\n\n<li>Set up <strong>Lightning Deals and Coupons with &gt;5% discounts<\/strong> for Prime members. Thereby ensuring access to the nearly 189 million U.S. Amazon customers that had a Prime membership as of September 2024, up 9% from the year before.<sup>2<\/sup><\/li>\n\n\n\n<li>Ensuring price parity across Amazon, Walmart and other marketplaces to avoid suppression. Features like <strong><a href=\"https:\/\/www.rithum.com\/blog\/amazon-prime-day-lessons-for-peak-holiday-season\/\" target=\"_blank\" rel=\"noopener\">Rithum\u2019s repricer automation<\/a><\/strong>, performance monitoring, stock alerts, order routing and management, shipping integration, and returns management help sellers <strong>avoid errors<\/strong> on marketplace listings.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-don-t-wait-to-launch-retail-media-ads\">3. Don\u2019t wait to launch retail media ads.<\/h2>\n\n\n\n<p>Successful sellers <a href=\"https:\/\/www.rithum.com\/blog\/how-sellers-can-prepare-for-amazon-prime-big-deal-days-2024\/\" target=\"_blank\" rel=\"noopener\">launch ad campaigns<\/a> weeks in advance and use that time to optimize. Now\u2019s the time to spread your budget wisely across different ad types and audiences.<\/p>\n\n\n\n<p>Focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running Sponsored Products, Brands, Displays, and Video <strong>campaigns<\/strong>.<\/li>\n\n\n\n<li><strong>Segmenting<\/strong> campaigns into branded, non-branded, and competitor targeting.<\/li>\n\n\n\n<li><strong>Automating budget increases<\/strong> during Prime Day traffic spikes.<\/li>\n\n\n\n<li>Using <strong>Rithum\u2019s real-time ad performance tools<\/strong> to shift spend where it matters most.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-craft-pages-that-stop-the-scroll-and-convert\">4. Craft pages that stop the scroll and convert.<\/h2>\n\n\n\n<p>Your product page content is crucial to your conversion rate. A shopper is much less likely to click \u201cBuy Now\u201d on a weak product page. But investing in content that converts is a long-game that needs to happen well before the big sales event.<\/p>\n\n\n\n<p>Focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizing images, titles, bullets, and descriptions<\/strong> across your catalog.<\/li>\n\n\n\n<li>Creating A+ content boosts conversion by <strong>up to 20%<\/strong>, according to Amazon.<sup>3<\/sup><\/li>\n\n\n\n<li>Scheduling <strong>storefront updates<\/strong> to showcase Prime Day deals and promotions.<\/li>\n\n\n\n<li>Using <strong>Amazon\u2019s A\/B testing tool<\/strong> (Manage Your Experiments) to find what works best.<sup>4<\/sup><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-don-t-just-sell-on-amazon-drive-traffic-to-it\">5. Don\u2019t just sell on Amazon; drive traffic to it.<\/h2>\n\n\n\n<p>Smart sellers proactively reach out to shoppers, rather than waiting for shoppers to find them. Use external channels to fuel Amazon sales and collect referral bonuses in the process.<\/p>\n\n\n\n<p>Focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running social, search, and email campaigns with <strong>Amazon Attribution tags<\/strong>.<\/li>\n\n\n\n<li>Earning <strong>brand referral bonuses<\/strong> to offset referral fees (up to 10% back).<\/li>\n\n\n\n<li>Using <strong>Rithum to track and optimize<\/strong> multichannel performance and profitability.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-tip-stay-on-top-of-the-right-metrics-in-real-time\">Bonus tip: Stay on top of the right metrics in real time.<\/h2>\n\n\n\n<p>The sellers that sell well are those that keep their eyes on the dashboard. That way, you\u2019re able to quickly see what\u2019s working versus what\u2019s not.<\/p>\n\n\n\n<p>Focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Watching seller health metrics<\/strong> like on-time shipping and cancelation rates.<\/li>\n\n\n\n<li>Tracking <strong>Buy Box percentage, ad ROAS, and low-stock alerts<\/strong> hourly during Prime Day.<\/li>\n\n\n\n<li>Using <strong>Rithum\u2019s centralized dashboard<\/strong> and custom reports to adjust on the fly.<\/li>\n<\/ul>\n\n\n\n<p>Want to learn how Rithum can help you be prepared before, during, and after Amazon Prime Day in July? <a href=\"https:\/\/www.rithum.com\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo today<\/a> to learn more.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-size: 8pt;\">Sources<br><\/span><span style=\"font-size: 8pt;\">1. https:\/\/blog.adobe.com\/en\/publish\/2024\/07\/18\/adobe-analytics-prime-day-drove-billion-online-us-retailers-growing-yoy<br><\/span><span style=\"font-size: 8pt;\">2. https:\/\/cirpamazon.substack.com\/p\/amazon-prime-membership-is-a-big<br><\/span><span style=\"font-size: 8pt;\">3. https:\/\/sell.amazon.com\/blog\/prime-day-tips<br><\/span><span style=\"font-size: 8pt;\">4. https:\/\/sell.amazon.com\/blog\/prime-day-tips<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Amazon Prime Day 2025 is on track to break records, just as it did in 2024 where U.S. shoppers spent $14.2 billion online during the 48-hour sales event.1 This year, Prime Day will span over four days in July, offering some unprecedented opportunities for sellers. July may seem far off, but by planning early, you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[628,354,358,627,669],"tags":[342,344,346,347],"coauthors":[643],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-industry-trends","category-marketplaces","category-multichannel","category-retail-media","tag-amazon","tag-e-commerce","tag-marketplaces","tag-multichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sellers Who Win Amazon Prime Day 2025 Will Do These 5 Things | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/sellers-who-win-amazon-prime-day-2025-will-do-these-5-things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sellers Who Win Amazon Prime Day 2025 Will Do These 5 Things\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesAmazon Prime Day 2025 is on track to break records, just as it did in 2024 where U.S. shoppers spent $14.2 billion online during the 48-hour sales event.1 This year, Prime Day will span over four days in July, offering some unprecedented opportunities for sellers. 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