{"id":2811,"date":"2025-04-07T16:43:02","date_gmt":"2025-04-07T16:43:02","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/rithum-teams-3-shoptalk-takes-in-1-word\/"},"modified":"2026-02-04T17:15:18","modified_gmt":"2026-02-04T17:15:18","slug":"rithum-teams-3-shoptalk-takes-in-1-word","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/rithum-teams-3-shoptalk-takes-in-1-word\/","title":{"rendered":"Rithum Team\u2019s 3 Shoptalk Takes in 1 Word"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>From our Rithum-themed guitar hero game to our TikTok Shop and Amazon Happy Hour, the Rithum team had a great time meeting with brands, retailers, and partners at Shoptalk Vegas! After a few days of recuperation from the whirlwind, I caught up with <a href=\"https:\/\/www.linkedin.com\/in\/jameslang2025\" target=\"_blank\" rel=\"noopener\">James Lang<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/dylanhogan\" target=\"_blank\" rel=\"noopener\">Dylan Hogan<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/matt-mallouk-8707b01b\" target=\"_blank\" rel=\"noopener\">Matt Mallouk<\/a>, to get their takes on what had the biggest buzz across everything they saw, heard, and shared at the conference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-word-social-selling\">One word: Social-Selling\u00a0<\/h2>\n\n\n\n<p><strong><span style=\"font-size: 12pt;\">James Lang, Vice President of Client Partnerships<\/span><\/strong><\/p>\n\n\n\n<p>\u201cThe biggest question I\u2019m hearing is whether social selling is really worth it\u2014especially at a national level. If the answer is yes, the next step retailers are eager to explore is how to launch a private (curated) marketplace, enhance decision-making, and improve reaction time. Everyone is trying to figure out not just what tools to use, but how to use them to drive real outcomes.\u201d<\/p>\n\n\n\n<p><strong>Next stop from Shoptalk: If social commerce is top of mind, check out these resources to keep exploring how it might work for you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rithum.com\/blog\/3-reasons-why-retailers-and-brands-sell-3p-commerce-marketplaces\/\" target=\"_blank\" rel=\"noopener\">Three Reasons Why Retailers and Brands Are Choosing to Sell Through Online Marketplaces<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rithum.com\/blog\/future-of-commerce-webinar-summary\/\" target=\"_blank\" rel=\"noopener\">AI &amp; Automation, E-commerce Resilience, &amp; the Power (and Pitfalls) of Diversification: 3 Hot Takes from the Future of 3P Commerce Webinar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rithum.com\/blog\/how-to-sell-on-tiktok-shop\/\" target=\"_blank\" rel=\"noopener\">How to Sell on TikTok Shop<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-word-ai\">One word: AI<\/h2>\n\n\n\n<p><strong><span style=\"font-size: 12pt;\">Dylan Hogan, Vice President of Sales<\/span><\/strong><\/p>\n\n\n\n<p>\u201cYou couldn\u2019t walk around the Shoptalk floor without hearing about AI from every direction. The question now is about real-world integration. How can AI be interwoven into operations, the customer experience, and growth strategies.\u201d<\/p>\n\n\n\n<p><strong>Next stop from Shoptalk: If AI is top of mind, check out these resources to keep exploring how it might work for you:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rithum.com\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/\" target=\"_blank\" rel=\"noopener\">3 E-Commerce Trends from Cyber 5 to Carry into 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rithum.com\/resources\/3p-marketplace-webinar\/\" target=\"_blank\" rel=\"noopener\">On-Demand Webinar: The Rise of 3P Commerce: Why Multichannel Selling is the Future of E-Commerce<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rithum.com\/blog\/rithum-ai-magic-mapper\/\" target=\"_blank\" rel=\"noopener\">Rithum Introduces AI Magic Mapper for Brands: Reduce Time and Effort for Channel Expansion<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-one-word-relationships\">One word: Relationships<\/h2>\n\n\n\n<p><strong><span style=\"font-size: 12pt;\">Matt Mallouk, Vice President, Client Partnerships: Relationships<\/span><\/strong><\/p>\n\n\n\n<p>\u201cWhat I\u2019ve heard the most is about how brands interact with their retail partners. Whether it\u2019s item set up, running promotions, or updating pricing, the brand-retailer relationship is under the microscope. Every category plays differently, but the quality of those relationships is what\u2019s really shaping success.\u201d<\/p>\n\n\n\n<p><strong>Next stop from Shoptalk: If relationship optimization is top of mind, check out these resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rithum.com\/why-rithum\/network-and-platform\/\" target=\"_blank\" rel=\"noopener\">Explore Rithum\u2019s Network &amp; Platform<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rithum.com\/blog\/scale-your-retail-business-through-dropship-and-private-marketplaces\/\" target=\"_blank\" rel=\"noopener\">Scale Your Retail Business Through Dropship and Private Marketplaces<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rithum.com\/blog\/demand-for-3p-commerce-grows-among-global-retailers-and-brands\/\" target=\"_blank\" rel=\"noopener\">Demand for 3P Commerce Grows Among Global Retailers and Brands<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus-takeaway-tariffs\">Bonus takeaway: Tariffs<\/h2>\n\n\n\n<p>Another theme in the content sessions during the show was how to drive growth both in-store and online in the face of economic uncertainty. According to Dylan, \u201cThis is especially top of mind now that import tariffs have officially taken effect, adding fresh complexity to an already challenging macroeconomic environment.\u201d<\/p>\n\n\n\n<p>Missed us at Shoptalk Vegas? We\u2019ll be at <a href=\"https:\/\/shoptalkeurope.com\/sponsors\/rithum\" target=\"_blank\" rel=\"noopener\">Shoptalk Europe in June<\/a>, and you can always <a href=\"https:\/\/www.rithum.com\/about\/contact\/\" target=\"_blank\" rel=\"noopener\">contact us here<\/a> for any questions on what\u2019s coming next in commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>From our Rithum-themed guitar hero game to our TikTok Shop and Amazon Happy Hour, the Rithum team had a great time meeting with brands, retailers, and partners at Shoptalk Vegas! After a few days of recuperation from the whirlwind, I caught up with James Lang, Dylan Hogan, and Matt Mallouk, to get their takes on [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[628,354],"tags":[344,345,346,347],"coauthors":[643],"class_list":["post-2811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-industry-trends","tag-e-commerce","tag-industry-trends","tag-marketplaces","tag-multichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rithum Team\u2019s 3 Shoptalk Takes in 1 Word | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/rithum-teams-3-shoptalk-takes-in-1-word\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rithum Team\u2019s 3 Shoptalk Takes in 1 Word\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesFrom our Rithum-themed guitar hero game to our TikTok Shop and Amazon Happy Hour, the Rithum team had a great time meeting with brands, retailers, and partners at Shoptalk Vegas! 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