{"id":2840,"date":"2024-11-19T05:00:07","date_gmt":"2024-11-19T05:00:07","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/how-to-sell-on-walmart-marketplace-this-holiday-season\/"},"modified":"2024-11-19T05:00:07","modified_gmt":"2024-11-19T05:00:07","slug":"how-to-sell-on-walmart-marketplace-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/","title":{"rendered":"How to Sell on Walmart Marketplace This Holiday Season"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><a href=\"https:\/\/marketplace.walmart.com\/solutions-providers\/rithum\/\" target=\"_blank\" rel=\"noopener\">Walmart Marketplace<\/a> is a go-to destination for holiday shoppers. On our recent webinar hosted by <a href=\"https:\/\/www.linkedin.com\/in\/drew-lichvar-128472123\" target=\"_blank\" rel=\"noopener\">Drew Lichvar<\/a>, Channel Partnerships Manager, Walmart Marketplace, we explored key insights from Walmart about customer activity during the holiday season and shared strategies for sellers to thrive on Walmart.com.<\/p>\n<p>This holiday season, sellers must prepare strategically for key selling windows to reach more consumers across various categories, including toys, apparel, beauty and tech.<\/p>\n<blockquote><p>&#8220;Holiday selling can seem daunting but with strong strategy and preparation, you can really optimize your results.\u201d<\/p>\n<p>&#8211; Drew Lichvar, Walmart Marketplaces<\/p><\/blockquote>\n<p>Lichvar emphasized three critical components for success on Walmart Marketplace:<\/p>\n<ul>\n<li><strong>Prepare your marketplace promotional planning:<\/strong> Craft a strong promotional plan that includes competitive pricing. Holiday deals are typically at least 20% off or $50 below comparison prices, with shipping that is fast and free. Sellers should aim for a minimum 3-star rating on products.<\/li>\n<li><strong>Sellers are encouraged to use Walmart Fulfillment Services (WFS):<\/strong> WFS allows sellers to meet customer expectations for quick shipping during peak times. By following Walmart&#8217;s routing guidelines and sending inventory early, sellers can ensure their products are ready for sale.<\/li>\n<li><strong>Reach more consumers through effective marketing:<\/strong> Increase visibility through Walmart Connect (WMC) advertising and search engine marketing (SEM). Three out of four top Marketplace sellers utilize WMC, which has proven effective for growth, according to Walmart.<\/li>\n<\/ul>\n<h2>Reach shoppers during peak shopping moments<\/h2>\n<p>Lichvar noted that understanding customer shopping habits is crucial. Segment each month by focus, including promoting certain categories as early as October.<\/p>\n<p>&#8220;Understanding how customers&#8217; needs change from month to month during the holidays can help you position your products and promotions effectively,\u201d Lichvar said.<\/p>\n<ul>\n<li><strong>October<\/strong>: Focus on early holiday deals (toys, electronics, beauty).<\/li>\n<li><strong>November<\/strong>: Target Black Friday events (clothing, tools, outdoor goods).<\/li>\n<li><strong>December<\/strong>: Highlight last-minute gifts and holiday decor.<\/li>\n<\/ul>\n<h2>Focus on an always-on approach: Use Walmart\u2019s Seller Center to set up flash deals<\/h2>\n<p>Sellers are encouraged to consistently submit high converting deals each week and leverage the \u201cAlways On\u201d opportunity by submitting to Flash Deals every Sunday, with items going live two days later.<\/p>\n<p>Walmart continues to be a popular holiday destination during the peak shopping season. By bringing high-quality items at competitive prices, utilizing WFS and implementing strong marketing strategies, sellers can position themselves for success this holiday season. Keep an eye on important submission dates and participate in Walmart&#8217;s resources, including the Deals Management dashboard, to maximize your sales potential.<\/p>\n<p>For ongoing insights and updates, look out for future webinars and communication from Walmart Marketplace. Learn more how Rithum can <a href=\"https:\/\/www.rithum.com\/walmart\/\" target=\"_blank\" rel=\"noopener\">help<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Walmart Marketplace is a go-to destination for holiday shoppers. On our recent webinar hosted by Drew Lichvar, Channel Partnerships Manager, Walmart Marketplace, we explored key insights from Walmart about customer activity during the holiday season and shared strategies for sellers to thrive on Walmart.com. This holiday season, sellers must prepare strategically for key selling windows [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-2840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Sell on Walmart Marketplace This Holiday Season | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell on Walmart Marketplace This Holiday Season\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesWalmart Marketplace is a go-to destination for holiday shoppers. On our recent webinar hosted by Drew Lichvar, Channel Partnerships Manager, Walmart Marketplace, we explored key insights from Walmart about customer activity during the holiday season and shared strategies for sellers to thrive on Walmart.com. This holiday season, sellers must prepare strategically for key selling windows [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T05:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1018\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithum Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/\"},\"author\":{\"name\":\"Rithum Team\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"headline\":\"How to Sell on Walmart Marketplace This Holiday Season\",\"datePublished\":\"2024-11-19T05:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/\"},\"wordCount\":431,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/\",\"name\":\"How to Sell on Walmart Marketplace This Holiday Season | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png\",\"datePublished\":\"2024-11-19T05:00:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png\",\"width\":1018,\"height\":682},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/how-to-sell-on-walmart-marketplace-this-holiday-season\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Sell on Walmart Marketplace This Holiday Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\",\"name\":\"Rithum Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"caption\":\"Rithum Team\"},\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/author\\\/rithum-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Sell on Walmart Marketplace This Holiday Season | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/","og_locale":"en_US","og_type":"article","og_title":"How to Sell on Walmart Marketplace This Holiday Season","og_description":"Reading Time:  2 minutesWalmart Marketplace is a go-to destination for holiday shoppers. On our recent webinar hosted by Drew Lichvar, Channel Partnerships Manager, Walmart Marketplace, we explored key insights from Walmart about customer activity during the holiday season and shared strategies for sellers to thrive on Walmart.com. This holiday season, sellers must prepare strategically for key selling windows [&hellip;]","og_url":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/","og_site_name":"Rithum","article_publisher":"https:\/\/www.facebook.com\/rithumcommerce","article_published_time":"2024-11-19T05:00:07+00:00","og_image":[{"width":1018,"height":682,"url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png","type":"image\/png"}],"author":"Rithum Team","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"Rithum Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#article","isPartOf":{"@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/"},"author":{"name":"Rithum Team","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"headline":"How to Sell on Walmart Marketplace This Holiday Season","datePublished":"2024-11-19T05:00:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/"},"wordCount":431,"commentCount":0,"image":{"@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/","url":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/","name":"How to Sell on Walmart Marketplace This Holiday Season | Rithum","isPartOf":{"@id":"https:\/\/www.rithum.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#primaryimage"},"image":{"@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png","datePublished":"2024-11-19T05:00:07+00:00","author":{"@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"breadcrumb":{"@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#primaryimage","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Copy-of-Walmart_Win-the-Holidays_Webinar_Wordpress.png","width":1018,"height":682},{"@type":"BreadcrumbList","@id":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-walmart-marketplace-this-holiday-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rithum.com\/"},{"@type":"ListItem","position":2,"name":"How to Sell on Walmart Marketplace This Holiday Season"}]},{"@type":"WebSite","@id":"https:\/\/www.rithum.com\/#website","url":"https:\/\/www.rithum.com\/","name":"Rithum","description":"Powering the future of commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rithum.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1","name":"Rithum Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9","url":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","caption":"Rithum Team"},"url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/2840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/comments?post=2840"}],"version-history":[{"count":0,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/2840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media\/2841"}],"wp:attachment":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media?parent=2840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/categories?post=2840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/tags?post=2840"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/coauthors?post=2840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}