{"id":2969,"date":"2023-12-18T17:05:16","date_gmt":"2023-12-18T17:05:16","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/rithum-tiktok-shop-book-mortar\/"},"modified":"2026-02-04T17:19:31","modified_gmt":"2026-02-04T17:19:31","slug":"rithum-tiktok-shop-book-mortar","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/","title":{"rendered":"Selling on TikTok Shop: One seller automates with immediate sales boost"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Online book and media seller increased productivity \u2013 and sales \u2013 by automating how it sells on TikTok Shop from application process to going live in less than a day.<\/em><\/p>\n

TikTok Shop is an opportunity for online sellers to reach customers through social commerce \u2013 and reach the social media app\u2019s nearly 1 billion active users worldwide.<\/p>\n

U.S.-based online retailer Book & Mortar Record Store LLC<\/a> began selling products directly through TikTok Shop in August 2023. Owner Eric Auth had to manually fill in product attribute fields for each SKU. This proved to be difficult as Book & Mortar sells thousands of products but could only add a few each day.<\/p>\n

Further complicating the process, he also had to track each SKU\u2019s stock levels and map out suppliers himself. Each supplier has different ways to submit orders to them, Auth said.<\/p>\n

\u201cIt was a pain to manage everything manually via Excel,\u201d he said.<\/p>\n

The painstaking process of filling out each field for many products costs sellers time \u2013 and potential sales. He learned this first-hand after \u201cgoing viral,\u201d he said. Within a few days, Book & Mortar sold about 1,600 copies of Taylor Swift\u2019s \u201cReputation\u201d vinyl record. He couldn\u2019t keep up and as a result, oversold.<\/p>\n

Is it easy to sell products on TikTok Shop?<\/strong><\/h1>\n

In October, Auth turned to Rithum’s TikTok Shop marketplace integration<\/a> to automate the process. Auth downloaded the app through Rithum on Oct. 5. By noon the next day, he was live and orders rolled in.<\/p>\n

\u201cNow, I\u2019m able to add up to 1,000 new products per day and have Rithum’s integration handle the quantity management between all channels. This includes mapping all orders through my suppliers,\u201d Auth said. \u201cIt\u2019s like I\u2019m taking a plane instead of walking to my destination.\u201d<\/p>\n

TikTok Shop requirements<\/strong><\/h1>\n

The integration process was easy, said Auth. Previously, he had to fill in multiple fields for each individual product. This includes information such as category, product themes, images, and other attributes. The online retailer sells thousands of SKUs.<\/p>\n

\u201cNow I can upload that information in bulk,\u201d Auth said.<\/p>\n

Auth went from adding about 30 separate products a day to 1,000.<\/p>\n

Book & Mortar can now confidently sell products trending on TikTok, he said.<\/p>\n

When starting, U.S.-based TikTok Shop sellers<\/a> can publish 100 products per day. Sellers can \u201cgraduate\u201d from the New Shop Probation Period.<\/a> If they qualify, they can add more products to sell per day.<\/p>\n

Rithum’s marketplace integration solution allows brands to connect to TikTop Shop. Through onboarding tools and APIs, brands can reimagine the future of social commerce, said Pete Elmgren, Rithum CRO.<\/p>\n

“TikTok Shop has the potential to demonstrate the mass appeal of in-app shopping,” Elmgren said. “We’re generating a lot of excitement from brands across our network that want to sell on their platform.”<\/p>\n

If you would like to know more, please contact your account executive or contact info@rithum.com<\/a>. Or fill out a form here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>Online book and media seller increased productivity \u2013 and sales \u2013 by automating how it sells on TikTok Shop from application process to going live in less than a day. TikTok Shop is an opportunity for online sellers to reach customers through social commerce \u2013 and reach the social media app\u2019s nearly 1 billion active […]<\/p>\n","protected":false},"author":4,"featured_media":2970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[354,358,670],"tags":[],"coauthors":[643],"class_list":["post-2969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","category-marketplaces","category-social-commerce"],"acf":[],"yoast_head":"\nSelling on TikTok Shop: One seller automates with immediate sales boost | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling on TikTok Shop: One seller automates with immediate sales boost\" \/>\n<meta property=\"og:description\" content=\"Reading Time: 2 minutesOnline book and media seller increased productivity \u2013 and sales \u2013 by automating how it sells on TikTok Shop from application process to going live in less than a day. TikTok Shop is an opportunity for online sellers to reach customers through social commerce \u2013 and reach the social media app\u2019s nearly 1 billion active […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T17:05:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T17:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/NA-TikTok-Blog-Graphics-Q42023_800x354.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithum Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/\"},\"author\":{\"name\":\"Rithum Team\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"headline\":\"Selling on TikTok Shop: One seller automates with immediate sales boost\",\"datePublished\":\"2023-12-18T17:05:16+00:00\",\"dateModified\":\"2026-02-04T17:19:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/\"},\"wordCount\":503,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/NA-TikTok-Blog-Graphics-Q42023_800x354.png\",\"articleSection\":[\"Industry Trends\",\"Marketplaces\",\"Social Commerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/\",\"name\":\"Selling on TikTok Shop: One seller automates with immediate sales boost | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/NA-TikTok-Blog-Graphics-Q42023_800x354.png\",\"datePublished\":\"2023-12-18T17:05:16+00:00\",\"dateModified\":\"2026-02-04T17:19:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/NA-TikTok-Blog-Graphics-Q42023_800x354.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/NA-TikTok-Blog-Graphics-Q42023_800x354.png\",\"width\":800,\"height\":354,\"caption\":\"Selling on TikTok Shop: One seller automates with immediate sales boost\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/rithum-tiktok-shop-book-mortar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selling on TikTok Shop: One seller automates with immediate sales boost\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\",\"name\":\"Rithum Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"caption\":\"Rithum Team\"},\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/author\\\/rithum-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Selling on TikTok Shop: One seller automates with immediate sales boost | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/","og_locale":"en_US","og_type":"article","og_title":"Selling on TikTok Shop: One seller automates with immediate sales boost","og_description":"Reading Time: 2 minutesOnline book and media seller increased productivity \u2013 and sales \u2013 by automating how it sells on TikTok Shop from application process to going live in less than a day. TikTok Shop is an opportunity for online sellers to reach customers through social commerce \u2013 and reach the social media app\u2019s nearly 1 billion active […]","og_url":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/","og_site_name":"Rithum","article_publisher":"https:\/\/www.facebook.com\/rithumcommerce","article_published_time":"2023-12-18T17:05:16+00:00","article_modified_time":"2026-02-04T17:19:31+00:00","og_image":[{"width":800,"height":354,"url":"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/NA-TikTok-Blog-Graphics-Q42023_800x354.png","type":"image\/png"}],"author":"Rithum Team","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"Rithum Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#article","isPartOf":{"@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/"},"author":{"name":"Rithum Team","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"headline":"Selling on TikTok Shop: One seller automates with immediate sales boost","datePublished":"2023-12-18T17:05:16+00:00","dateModified":"2026-02-04T17:19:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/"},"wordCount":503,"commentCount":0,"image":{"@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/NA-TikTok-Blog-Graphics-Q42023_800x354.png","articleSection":["Industry Trends","Marketplaces","Social Commerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/","url":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/","name":"Selling on TikTok Shop: One seller automates with immediate sales boost | Rithum","isPartOf":{"@id":"https:\/\/www.rithum.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#primaryimage"},"image":{"@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/NA-TikTok-Blog-Graphics-Q42023_800x354.png","datePublished":"2023-12-18T17:05:16+00:00","dateModified":"2026-02-04T17:19:31+00:00","author":{"@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"breadcrumb":{"@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#primaryimage","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/NA-TikTok-Blog-Graphics-Q42023_800x354.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/NA-TikTok-Blog-Graphics-Q42023_800x354.png","width":800,"height":354,"caption":"Selling on TikTok Shop: One seller automates with immediate sales boost"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rithum.com\/blog\/rithum-tiktok-shop-book-mortar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rithum.com\/"},{"@type":"ListItem","position":2,"name":"Selling on TikTok Shop: One seller automates with immediate sales boost"}]},{"@type":"WebSite","@id":"https:\/\/www.rithum.com\/#website","url":"https:\/\/www.rithum.com\/","name":"Rithum","description":"Powering the future of commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rithum.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1","name":"Rithum Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9","url":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","caption":"Rithum Team"},"url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/2969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/comments?post=2969"}],"version-history":[{"count":0,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/2969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media\/2970"}],"wp:attachment":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media?parent=2969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/categories?post=2969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/tags?post=2969"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/coauthors?post=2969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}