{"id":3011,"date":"2023-12-01T05:45:07","date_gmt":"2023-12-01T05:45:07","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/what-retailers-and-brands-need-to-know-to-prepare-for-the-second-half-of-2020\/"},"modified":"2025-08-08T00:04:03","modified_gmt":"2025-08-08T00:04:03","slug":"what-retailers-and-brands-need-to-know-to-prepare-for-the-second-half-of-2020","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/what-retailers-and-brands-need-to-know-to-prepare-for-the-second-half-of-2020\/","title":{"rendered":"What\u00a0Retailers and Brands\u00a0Need to Know to Prepare for the Second Half of\u00a02020"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"auto\">With the first half of the year finally behind us<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0we know<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">one thing for sure:\u00a0<\/span><span data-contrast=\"auto\">ecommerce\u00a0<\/span><span data-contrast=\"auto\">has never been more\u00a0<\/span><span data-contrast=\"auto\">of a\u00a0<\/span><span data-contrast=\"auto\">driving force for retail<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0As retailers and brands turn their focus to\u00a0<\/span><span data-contrast=\"auto\">making their ecommerce strategy more<\/span><span data-contrast=\"auto\">\u00a0resilient and adaptable<\/span><span data-contrast=\"auto\">, there are some external factors<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">that will ultimately impact decision-making for the next half of the year\u00a0<\/span><span data-contrast=\"auto\">and Rithum wants\u00a0<\/span><span data-contrast=\"auto\">you to be ready<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">COVID-19 continues to be a significant\u00a0<\/span><span data-contrast=\"auto\">consideration<\/span><span data-contrast=\"auto\">\u00a0in\u00a0<\/span><span data-contrast=\"auto\">terms of\u00a0<\/span><span data-contrast=\"auto\">both growth and\u202fcontraction in ecommerce. Overall,\u00a0<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rithum.com\/resources\/ecommerce-proves-essential-to-retails-new-normal\/\">Rithum\u00a0performance data showed a\u00a0100% revenue growth YoY among our clients<\/a><\/span><span data-contrast=\"auto\">\u00a0in\u00a0<\/span><span data-contrast=\"auto\">April<\/span><span data-contrast=\"auto\">-May time period<\/span><span data-contrast=\"auto\">\u00a0and that\u2019s good news. But s<\/span><span data-contrast=\"auto\">ome<\/span><span data-contrast=\"auto\">\u00a0categories such as travel and formal\/business apparel\u00a0<\/span><span data-contrast=\"auto\">were hit hard<\/span><span data-contrast=\"auto\">\u202fthrough the first half of the yea<\/span><span data-contrast=\"auto\">r<\/span><span data-contrast=\"auto\">, and challenges may continue to stress these categories.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When looking toward the second half of the year,\u00a0<\/span><span data-contrast=\"auto\">w<\/span><span data-contrast=\"auto\">e are seeing both\u00a0<\/span><span data-contrast=\"auto\">factors that can\u00a0<\/span><span data-contrast=\"auto\">spur\u202fgrowth and\u00a0<\/span><span data-contrast=\"auto\">those that may\u00a0<\/span><span data-contrast=\"auto\">cause businesses to grind to a halt.\u202f<\/span><span data-contrast=\"auto\">Here we take a<\/span><span data-contrast=\"auto\">\u00a0closer look at these factors and identify tactics\u202fto help you navigate the remainder of the year.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span style=\"color: #00458f;\"><b>Prepare for a resurgence of COVID<\/b><b>&#8211;<\/b><b>19<\/b>\u202f<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-130001\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/GettyImages-1212542131-2-300x200.jpg\" alt=\"\" width=\"475\" height=\"319\" \/><\/p>\n<p><span data-contrast=\"auto\">As most states have begun\u202fto open up businesses, case numbers have surged.\u202f<\/span><span data-contrast=\"auto\">F<\/span><span data-contrast=\"auto\">all will also bring flu season, and the potential for infection numbers to continue to grow. The prospect<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0of\u202fanother round of stay-at-home orders and\/or brick<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">and<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">mortar retail closures\u202f<\/span><span data-contrast=\"auto\">are<\/span><span data-contrast=\"auto\">\u00a0reasonable<\/span><span data-contrast=\"auto\">\u00a0to assume<\/span><span data-contrast=\"auto\">.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Should this occur, consider the following:<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><strong>Do your products sell well when people need to stay home?<\/strong><span data-contrast=\"auto\">\u202fIf\u202fyou sell puzzles, DIY\/crafting supplies,\u202for other products that see demand growth when\u202fpeople stay home, ensure that you have adequate inventory on hand to meet the demand.<\/span><\/li>\n<li><strong>If your store closes, do you have an alternative method\u202fof\u202fgenerating sales?<\/strong><span data-contrast=\"auto\">\u202fAny solution to add new channels or fulfillment programs, not to mention supply chain and\u202flogistics improvements,\u202fmust be\u202fstarted well in advance of\u00a0<\/span><span data-contrast=\"auto\">the upcoming\u00a0<\/span><span data-contrast=\"auto\">holiday<\/span><span data-contrast=\"auto\">\u00a0season<\/span><span data-contrast=\"auto\">. If your retail stores are closed, consider adding drop<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">ship\u00a0<\/span><span data-contrast=\"auto\">capabilities\u00a0<\/span><span data-contrast=\"auto\">and marketplace<\/span><span data-contrast=\"auto\">\u00a0channels\u00a0<\/span><span data-contrast=\"auto\">to diversify your\u202frevenue sources.\u202f<\/span><span data-contrast=\"auto\">L<\/span><span data-contrast=\"auto\">earn more about<\/span><span data-contrast=\"auto\">\u00a0the key advantages of<\/span><span data-contrast=\"auto\">\u00a0a strategic<\/span><span data-contrast=\"auto\">\u00a0drop<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">ship<\/span><span data-contrast=\"auto\">\u00a0program\u00a0<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rithum.com\/forrester-tei-webinar-video\/\">here<\/a><\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong>How will you respond if your warehouse is\u202fimpacted?\u00a0<\/strong><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">ven with the most diligent\u202fsanitizing\u202fregimens, the potential for infection within your warehouse is possible.\u202fDiversity of fulfillment operations can help offset the loss of a warehouse within<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">your network. Partnering with an experienced\u00a0<\/span><span data-contrast=\"auto\">third-party logistics provider (<\/span><span data-contrast=\"auto\">3P<\/span><span data-contrast=\"auto\">L)<\/span><span data-contrast=\"auto\">\u00a0can help you\u202freduce\u00a0<\/span><span data-contrast=\"auto\">the length of your\u00a0<\/span><span data-contrast=\"auto\">delivery promise, participate in expedited delivery programs like Amazon\u2019s Seller Fulfilled Prime or Walmart\u2019s Free 2-day\/3-day<\/span><span data-contrast=\"auto\">\u00a0Shipping program<\/span><span data-contrast=\"auto\">, and provide you with multiple warehouses in strategic locations to\u202fmaintain listing availability and increase your expedited delivery population coverage.\u202f<\/span><span data-contrast=\"auto\">Our\u00a0<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rithum.com\/news\/rithum-flash-ingram-micro\/\">Rithum Flash program<\/a><\/span><span data-contrast=\"auto\">\u00a0launched in collaboration with Ingram Micro<\/span><span data-contrast=\"auto\">\u00a0Commerce &amp; Lifecycle Services<\/span><span data-contrast=\"auto\">\u00a0is designed to help you do all of these things seamlessly.\u00a0<\/span><\/li>\n<\/ul>\n<h4><span style=\"color: #00458f;\"><b>Seasonality is going to be different this year<\/b>\u202f\u00a0<\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-5221\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/GettyImages-1220180123-2-1024x643-1.jpg\" alt=\"\" width=\"450\" height=\"563\" \/><\/p>\n<p><strong>Back-to-school\u202fwill\u00a0be anything but back-to-typical.<\/strong> <span data-contrast=\"auto\">\u202fAs localities determine the best way to return to the classroom,\u00a0<\/span><span data-contrast=\"auto\">there are\u00a0<\/span><span data-contrast=\"auto\">expectations\u00a0<\/span><span data-contrast=\"auto\">that\u00a0<\/span><span data-contrast=\"auto\">some amount of virtual<\/span><span data-contrast=\"auto\">\/distance<\/span><span data-contrast=\"auto\">\u00a0learning<\/span><span data-contrast=\"auto\">\u00a0will be part of the 2020-2021 school year<\/span><span data-contrast=\"auto\">.\u202fAs families adapt to this\u202fnew environment, expect to see impacts to\u00a0<\/span><span data-contrast=\"auto\">purchasing patterns for\u00a0<\/span><span data-contrast=\"auto\">home office\u202fand school supplies.\u202fBack-to-school clothes shopping may also be impacted. Economic uncertainty\u202fmay change purchasing priorities<\/span><span data-contrast=\"auto\">\u00a0and patterns<\/span><span data-contrast=\"auto\">.\u202fBrands and manufacturers should continue to look for ways to\u202fproduce\u00a0<\/span><span data-contrast=\"auto\">and offer\u00a0<\/span><span data-contrast=\"auto\">products that are seeing demand such as personal protective equipment<\/span><span data-contrast=\"auto\">, home office supplies and electronics to facilitate distance learning<\/span><span data-contrast=\"auto\">.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Peak will be VERY peak.<\/strong><span data-contrast=\"auto\"><strong>\u202f<\/strong>While holiday parties may not be as prevalent this year,\u202fecommerce generally will continue to see\u202fsignificant growth. Peak season will be magnified by social distancing limitations on physical retail. If stay-at-home orders are also in effect, logistics\u202fwill b<\/span><span data-contrast=\"auto\">e\u00a0<\/span><span data-contrast=\"auto\">stressed.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">E<\/span><span data-contrast=\"auto\">xpect that all carriers will have service disruptions and delays during peak<\/span><span data-contrast=\"auto\">\u00a0and<\/span><span data-contrast=\"auto\">\u00a0this\u00a0<\/span><span data-contrast=\"auto\">will<\/span><span data-contrast=\"auto\">\u00a0happen despite\u00a0<\/span><span data-contrast=\"auto\">any well-intentioned efforts for\u00a0<\/span><span data-contrast=\"auto\">planning. Capacity and resources\u202fare finite and time consuming to overcome<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you have a preferred carrier, start talking about peak planning with your representative now.\u202fIf you are only using one carrier, now would be a great time to establish a second and third option. While splitting up your order volume may weaken your rate negotiating position, having the ability to move from\u202fone carrier to three to limit fulfillment delays may protect your seller metrics and\u00a0<\/span><span data-contrast=\"auto\">brand\u00a0<\/span><span data-contrast=\"auto\">reputation.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Consider warehouse expansion\u202fand or a 3PL.<\/strong> By staging high velocity products in multiple locations, close to large\u202fpopulation centers, you reduce the distance to your buyer, limiting delays. Understanding carrier capacity in a\u202fregion of the country,\u202falong with carriers\u2019\u202fexpedited delivery coverage, availability of warehouse resources,\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">availability and cost of warehouse space\u202fare key factors to consider when expanding your own fulfillment network. If you partner with a 3PL, they should help you understand\u202feach\u00a0<\/span><span data-contrast=\"auto\">of these dynamics\u00a0<\/span><span data-contrast=\"auto\">when deciding how to integrate into their network.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span style=\"color: #00458f;\"><b>Competition is growing<\/b>\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">As brands and manufactures adapt to the shift to ecommerce, marketplaces are becoming more competitive.\u202fAdvertising\u202fis already a huge\u202fdifferentiator\u202fbetween products that move and those that\u202fdrag. The combination of increased online traffic\u202fresulting from\u202fCOVID<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">19 and\u202fthe emergence of new brands and manufacturers in ecommerce will make it even more important to have\u202fa well-defined digital advertising strategy across marketplace, search, and social.\u202f<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your advertising strategy should start now to give you\u00a0<\/span><span data-contrast=\"auto\">every<\/span><span data-contrast=\"auto\">\u00a0opportunity to grow brand awareness and relevancy before peak online traffic hits.\u202f<\/span><span data-contrast=\"auto\">You\u2019ll be able to\u00a0<\/span><span data-contrast=\"auto\">optimize campaigns well in advance of peak\u00a0<\/span><span data-contrast=\"auto\">season\u00a0<\/span><span data-contrast=\"auto\">volumes to ensure\u00a0<\/span><span data-contrast=\"auto\">you\u2019re<\/span><span data-contrast=\"auto\">\u00a0using your ad budget\u202fefficiently when you need it most.\u202fHaving a trusted ad partner\u00a0<\/span><span data-contrast=\"auto\">like Rithum\u00a0<\/span><span data-contrast=\"auto\">can help you plan for peak while also\u202fproviding\u202finsights into\u202fad channels that can help you make informed decisions about where\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0apply your ad spend\u00a0<\/span><span data-contrast=\"auto\">for maximum impact. Watch our\u00a0<\/span><a href=\"https:\/\/vimeo.com\/418467133\/b9c45ae218\"><span data-contrast=\"none\"><span style=\"color: #3366ff;\">Sustain Sales and Drive Growth During Instability with Paid Advertising<\/span><\/span><\/a><span data-contrast=\"auto\">\u00a0webinar<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">to learn how to effectively plan your digital ad spend.\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><span style=\"color: #00458f;\"><b>Prime Day postponed again<\/b><\/span><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5223\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/prime-delayed-1024x576-1.jpg\" alt=\"\" width=\"450\" height=\"237\" \/><\/p>\n<p><a href=\"https:\/\/www.retaildive.com\/news\/how-prime-day-2019-played-out\/558927\/\"><span data-contrast=\"auto\">Prime Day had become a\u00a0<\/span><span data-contrast=\"auto\">major\u00a0<\/span><\/a><span data-contrast=\"auto\">shopping holiday that provided much needed retail revenue during an otherwise qui<\/span><span data-contrast=\"auto\">et<\/span><span data-contrast=\"auto\">\u00a0summer<\/span><span data-contrast=\"auto\">\u00a0and not just for Amazon<\/span><span data-contrast=\"auto\">.\u202f<\/span><span data-contrast=\"auto\">Last year\u2019s Prime Day\u00a0<\/span><span data-contrast=\"auto\">held\u00a0<\/span><span data-contrast=\"auto\">over two-days (July 15-16)\u00a0<\/span><span data-contrast=\"auto\">impacte<\/span><span data-contrast=\"auto\">d\u00a0<\/span><span data-contrast=\"none\">sales at large retailers (those with one billion dollars or more in annual revenue)\u00a0<\/span><span data-contrast=\"none\">with an increase of\u00a0<\/span><span data-contrast=\"none\">64%\u00a0<\/span><span data-contrast=\"none\">(on day one)\u00a0<\/span><span data-contrast=\"none\">compared to an average Monday<\/span><span data-contrast=\"none\">\u00a0and\u00a0<\/span><span data-contrast=\"none\">niche retailers (those with less than $5 million in annual revenue) saw their ecommerce revenue rise 30%.<\/span><\/p>\n<p><span data-contrast=\"auto\">Originally delayed from July to September,\u00a0<\/span><a href=\"https:\/\/www.cnbc.com\/2020\/07\/02\/amazon-delays-prime-day-until-october-due-to-coronavirus.html\"><span data-contrast=\"none\"><span style=\"color: #3366ff;\">CNBC<\/span><\/span><\/a><span data-contrast=\"auto\">\u00a0recently reported that\u202fAmazon is postponing Prime Day to October<\/span><span data-contrast=\"auto\">\u00a0because of COVID-19<\/span><span data-contrast=\"auto\">. If Amazon determines that October Prime Day is not\u00a0<\/span><span data-contrast=\"auto\">feasible,\u202fit would most likely be cancelled outright. With Black Friday and Cyber Monday the following month, Amazon <\/span><span data-contrast=\"auto\">may<\/span><span data-contrast=\"auto\">\u00a0opt to preserve the integrity of those shopping days by not scheduling Prime Day\u202fin the same month.<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-contrast=\"auto\">Decisions and timelines are changing quickly, so identifying and reacting to these changes can help you take advantage of opportunities that\u00a0<\/span><span data-contrast=\"auto\">are a moving target<\/span><span data-contrast=\"auto\">.\u202f<\/span><span data-contrast=\"auto\">This also means that if Prime Day 2020 is a no-go, you need to determine other ways to attract and retain customers and meet their shifting demands.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<div style=\"background-color: rgba(0, 117, 255,.1); padding: 25px; margin-bottom: 25px; color: #363636;\"><span data-contrast=\"auto\">Our ecommerce experts are ready to help you find the best path forward<\/span><span data-contrast=\"auto\">\u00a0for the remainder of 2020 and beyond<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">so you can<\/span><span data-contrast=\"auto\">\u00a0navigate a fast-changing retail landscape and take advantage of great opportunities to build and grow your ecommerce presence.\u00a0<\/span><a href=\"https:\/\/www.rithum.com\/contact-us\/#sales\"><span data-contrast=\"none\"><span style=\"color: #3366ff;\">Contact us<\/span><\/span><\/a><span data-contrast=\"auto\">\u00a0to get started.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>With the first half of the year finally behind us,\u00a0we know\u00a0one thing for sure:\u00a0ecommerce\u00a0has never been more\u00a0of a\u00a0driving force for retail.\u00a0As retailers and brands turn their focus to\u00a0making their ecommerce strategy more\u00a0resilient and adaptable, there are some external factors\u00a0that will ultimately impact decision-making for the next half of the year\u00a0and Rithum wants\u00a0you to be ready.\u00a0\u00a0 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What\u00a0Retailers and Brands\u00a0Need to Know to Prepare for the Second Half of\u00a02020 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/what-retailers-and-brands-need-to-know-to-prepare-for-the-second-half-of-2020\/\" \/>\n<meta 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