{"id":3019,"date":"2023-12-01T05:36:42","date_gmt":"2023-12-01T05:36:42","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/more-products-curated-for-more-demanding-consumers-tell-a-richer-story-for-your-brand\/"},"modified":"2023-12-01T05:36:42","modified_gmt":"2023-12-01T05:36:42","slug":"more-products-curated-for-more-demanding-consumers-tell-a-richer-story-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/more-products-curated-for-more-demanding-consumers-tell-a-richer-story-for-your-brand\/","title":{"rendered":"More products, curated for more demanding consumers, tell a richer story for your brand"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"auto\">Who doesn\u2019t love a good story? Storytelling is how we connect with each other and share experiences. A retailer\u2019s brand story helps consumers make a connection that drives purchase decisions and engagement. When we can relate emotionally, when we are inspired, we naturally gravitate to the brands that tell a story we care about.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your brand promise sharpens your competitive advantage and increases customer loyalty. It allows you to tap into different aspects of your customers\u2019 lives and create an emotional connection to the brand.\u00a0 With so much noise, retailers need a compelling and engaging way to \u201cwin the battle for attention.\u201d The best way to do this is with relevant content that resonates with customers and is integrated across all touchpoints along the customer buying journey. You want to focus on creating and sharing content that is meaningful, aligns with what consumers care about\/what matters to them, and is not always related to promoting products or actively selling.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">How to support your brand story with a curated product assortment tailored to your customers\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">It\u2019s one thing to \u201ctell\u201d the story, you also have to show it with a product assortment that best aligns with your brand and speaks to the consumer. Using data analytics and insights, you can home in on what consumers care about and determine the types of products\/categories they\u2019d be interested in so you can curate and personalize your product selection and recommendations to the individual. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Today\u2019s consumers are searching for increasingly\u00a0specific items. For example, it\u2019s not \u201chigh waist jeans\u201d being typed in the search tab, now it might be \u201csustainably produced high waist jeans from black-owned businesses.\u201d To meet this type of demand, you need to be able to surface the right products from a larger network of suppliers, while making them easily accessible to the right customers. This means getting more specific attributes and details from suppliers\u00a0and optimizing product content so that customers can always find what they\u2019re searching for. Retailers can\u2019t rely on a traditional retail (wholesale) model to achieve this. Instead, you need ecommerce capabilities that can\u00a0increase and curate selection at scale. When you can\u2019t diversify selection, it\u2019s driving customers elsewhere.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You know that <\/span><span data-contrast=\"none\"><a href=\"https:\/\/www.rithum.com\/commercesuite\/\">drop ship and marketplace capabilities<\/a><\/span><span data-contrast=\"auto\">\u00a0leverage flexibility and speed in a way that limits risk to the retailer because they don\u2019t need to hold inventory. Ecommerce also helps a retailer expand upon physical assets. For example, you can connect customers with brands that may be digitally native, or that don&#8217;t wholesale, to better serve the customer. It also allows you to build agile, flexible brand partnerships so you can pivot quickly and tell a richer story that\u2019s right for your brand. It delivers added value to the customer and enables you to show up for customers in a bigger way by offering more choice.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:80}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019d love to help you tell a rich brand story. <a href=\"https:\/\/www.rithum.com\/contact-us\/#talk-to-sales\">Contact us.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Who doesn\u2019t love a good story? Storytelling is how we connect with each other and share experiences. A retailer\u2019s brand story helps consumers make a connection that drives purchase decisions and engagement. When we can relate emotionally, when we are inspired, we naturally gravitate to the brands that tell a story we care about.\u00a0\u00a0 Your [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>More products, curated for more demanding consumers, tell a richer story for your brand | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/more-products-curated-for-more-demanding-consumers-tell-a-richer-story-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More products, curated for more demanding consumers, tell a richer story for your brand\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesWho doesn\u2019t love a good story? Storytelling is how we connect with each other and share experiences. A retailer\u2019s brand story helps consumers make a connection that drives purchase decisions and engagement. 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