{"id":3032,"date":"2023-12-01T05:20:02","date_gmt":"2023-12-01T05:20:02","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/social-commerce-is-having-a-moment-why-its-time-for-retailers-to-invest-in-this-channel\/"},"modified":"2025-08-08T00:04:24","modified_gmt":"2025-08-08T00:04:24","slug":"social-commerce-is-having-a-moment-why-its-time-for-retailers-to-invest-in-this-channel","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/social-commerce-is-having-a-moment-why-its-time-for-retailers-to-invest-in-this-channel\/","title":{"rendered":"Social Commerce Is Having a Moment: Why It\u2019s Time for Retailers to Invest in This Channel\u00a0\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"none\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/newsroom.accenture.com\/industries\/consumer-goods--services\/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds.htm\">66% of social media users<\/a><\/span> said they made a purchase on social media in the past year<\/span><span data-contrast=\"none\">.<\/span> <span data-contrast=\"none\">This number isn\u2019t a surprise considering more consumers have shifted to shopping online and are spending more time than ever before on social media channels. These channels have become important not just for interacting with a brand, but for enabling easy, convenient purchasing of items in-app. Instagram and Facebook provide this through their Shops feature, Snapchat and TikTok make in-app purchasing tools available as well.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>More than a trend\u00a0<\/strong><\/p>\n<p><span data-contrast=\"none\">The global social commerce industry i<\/span>s expected to grow three times as fast as traditional ecommerce. According to eMarketer, U.S. social commerce sales are expected to <a href=\"https:\/\/www.emarketer.com\/content\/social-commerce-surpasses-30-billion-us\">total close to $37 billion this year<\/a>, up 35.8%. By 2025, the total is predicted to hover around $80 billion. This growth will be mainly driven by Gen Z and millennial consumers who will account for 62% of global social commerce spend by 2025.<\/p>\n<p><span data-contrast=\"none\">What makes social commerce so great is that it combines content with commerce, increases discoverability, includes appealing imagery and videos and then lets people go ahead and make a purchase without leaving the app in a single click. For digital natives\u2014 Gen Z and millennials\u2014 this is becoming a go-to source for purchasing clothing and consumer electronics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6603\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/social-commerce-3-1024x500-1.jpg\" alt=\"\" width=\"1309\" height=\"639\" \/><\/p>\n<p><span data-contrast=\"none\">Major retailers like Walmart have taken note and have made big moves in the last year to bring content and commerce together. They see the dramatic shift to online shopping and the value in leveraging social channels for commerce as an important way to connect with more customers. Late in 2021, they announced a partnership with TalkShopLive, a livestreaming social commerce provider, which gives Walmart the ability to provide shoppable content through embeddable videos across their platforms and properties.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Casey Schlaybaugh, Vice President of Brand at Walmart, said in the <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/livestreaming-social-commerce-provider-talkshoplive-teams-up-with-walmart-301444304.html\"><span data-contrast=\"none\"><span style=\"color: #3366ff;\">press release<\/span>,<\/span><\/a><span data-contrast=\"none\">\u00a0\u201cPowering our commerce API with TalkShopLive will provide customers with a seamless checkout experience anywhere online while being entertained.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>What retailers need to make social commerce a successful channel\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"none\">Unfortunately, it\u2019s not as easy as it looks to make social commerce an effective sales channel. There is a lot that needs to go into creating a customer experience that is smooth and seamless. The last thing any retailer or brand wants to do is risk their brand cachet by delivering a poor shopping experience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Retailers need the right commerce partners to effectively leverage their social channels to\u00a0ensure a seamless\u00a0fulfillment process and offer the ability to provide the same degree of fast and transparent shipping that customers expect on other ecommerce channels.\u00a0 \u00a0<\/span><\/p>\n<p><strong>Are you ready to boost your social commerce presence?\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"none\">Social commerce will continue to grow in 2022 and beyond. With the ability to gain direct access to billions of users on the world\u2019s largest social networks, increase conversion potential because adoption is already high and drive traffic and conversion through new advertising channels, social commerce is fast-becoming one of the best ways for retailers to get products in front of more (and new) customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Rithum can provide you with the expertise to drive demand with targeted and strategic advertising and enable a great customer experience. <\/span><a href=\"https:\/\/www.rithum.com\/contact-us\/#talk-to-sales\"><span style=\"color: #3366ff;\" data-contrast=\"none\">Contact us.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>66% of social media users said they made a purchase on social media in the past year. This number isn\u2019t a surprise considering more consumers have shifted to shopping online and are spending more time than ever before on social media channels. These channels have become important not just for interacting with a brand, but [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social Commerce Is Having a Moment: Why It\u2019s Time for Retailers to Invest in This Channel\u00a0\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/social-commerce-is-having-a-moment-why-its-time-for-retailers-to-invest-in-this-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Commerce Is Having a Moment: Why It\u2019s Time for Retailers to Invest in This Channel\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutes66% of social media users said they made a purchase on social media in the past year. 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