{"id":3051,"date":"2023-12-01T05:07:13","date_gmt":"2023-12-01T05:07:13","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/"},"modified":"2025-08-08T00:04:39","modified_gmt":"2025-08-08T00:04:39","slug":"a-quick-look-at-what-amazons-demographic-analytics-offers-sellers","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/","title":{"rendered":"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4948 alignright\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/blog-sellercentral.jpg\" alt=\"\" width=\"478\" height=\"322\" \/>Recently, Amazon introduced <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html?itemID=PHCEMH5FFH32KG8&amp;language=en_US&amp;ref=ag_PHCEMH5FFH32KG8_cont_H2Z5B4HMF5ZXCG2\">new functionality for customer demographic reporting in Seller Central<\/a>.\u00a0 This added functionality allows sellers who own their brands and products to retrieve reporting information in Seller Central. This demographic reporting breaks down into sales metrics for qualifications such as customer age, income level, education level, and more. Currently, the reporting is only available for the US marketplace.<\/p>\n<p>Please note that metrics shown in the demographics report do not, and are not meant to, compare exactly to overall product sales\u2014customer demographics reporting only tracks products sold by your brand (i.e., when you own the Buy Box), and only picks up statistics at the product level once 100 or more orders have been placed for that product in a given time period.<\/p>\n<p>If you don\u2019t have an active Seller Central account, here\u2019s a quick summary of the metrics available, taken from the help page for the demographics reporting in Seller Central.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4944 aligncenter\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/brand-analytics.png\" alt=\"\" width=\"822\" height=\"397\" \/><\/p>\n<p><em>*Sample demographics data view<\/em><\/p>\n<p>The customer demographics report shows the aggregate breakdown of sales of an eligible brand owner\u2019s ASINs by customer age, household income, education, gender, and marital status. The metrics provided for each of the demographic segments include:<\/p>\n<ul>\n<li>the number of unique customers<\/li>\n<li>percentage of total ordered product sales of unique customers<\/li>\n<li>percentage of total ordered units based on ordered product sales<\/li>\n<li>percentage of total ordered units<\/li>\n<\/ul>\n<p>The information provided is reflective of the primary account holder of the Amazon.com account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4945\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/blog-pullout-image-amazon2-1024x195-1.jpg\" alt=\"\" width=\"832\" height=\"157\" \/><\/p>\n<p>Aggregate customer demographics reporting is only available for sellers who participate in Amazon\u2019s Brand Registry. If you\u2019re a brand or seller that needs assistance getting set up in Brand Registry, or you\u2019re looking for expert advice about how to use the new reporting as part of gaining additional insight into your marketplace or advertising program, please <a href=\"https:\/\/www.rithum.com\/contact-us\/#sales\">reach out to our team of ecommerce experts today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Recently, Amazon introduced new functionality for customer demographic reporting in Seller Central.\u00a0 This added functionality allows sellers who own their brands and products to retrieve reporting information in Seller Central. This demographic reporting breaks down into sales metrics for qualifications such as customer age, income level, education level, and more. Currently, the reporting is only [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesRecently, Amazon introduced new functionality for customer demographic reporting in Seller Central.\u00a0 This added functionality allows sellers who own their brands and products to retrieve reporting information in Seller Central. This demographic reporting breaks down into sales metrics for qualifications such as customer age, income level, education level, and more. Currently, the reporting is only [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T05:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T00:04:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Amazon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithum Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/\"},\"author\":{\"name\":\"Rithum Team\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"headline\":\"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers\",\"datePublished\":\"2023-12-01T05:07:13+00:00\",\"dateModified\":\"2025-08-08T00:04:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/\"},\"wordCount\":319,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Amazon.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/\",\"name\":\"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Amazon.jpg\",\"datePublished\":\"2023-12-01T05:07:13+00:00\",\"dateModified\":\"2025-08-08T00:04:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Amazon.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Amazon.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\",\"name\":\"Rithum Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"caption\":\"Rithum Team\"},\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/author\\\/rithum-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/","og_locale":"en_US","og_type":"article","og_title":"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers","og_description":"Reading Time:  2 minutesRecently, Amazon introduced new functionality for customer demographic reporting in Seller Central.\u00a0 This added functionality allows sellers who own their brands and products to retrieve reporting information in Seller Central. This demographic reporting breaks down into sales metrics for qualifications such as customer age, income level, education level, and more. Currently, the reporting is only [&hellip;]","og_url":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/","og_site_name":"Rithum","article_publisher":"https:\/\/www.facebook.com\/rithumcommerce","article_published_time":"2023-12-01T05:07:13+00:00","article_modified_time":"2025-08-08T00:04:39+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Amazon.jpg","type":"image\/jpeg"}],"author":"Rithum Team","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"Rithum Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#article","isPartOf":{"@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/"},"author":{"name":"Rithum Team","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"headline":"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers","datePublished":"2023-12-01T05:07:13+00:00","dateModified":"2025-08-08T00:04:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/"},"wordCount":319,"commentCount":0,"image":{"@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Amazon.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/","url":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/","name":"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers | Rithum","isPartOf":{"@id":"https:\/\/www.rithum.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#primaryimage"},"image":{"@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Amazon.jpg","datePublished":"2023-12-01T05:07:13+00:00","dateModified":"2025-08-08T00:04:39+00:00","author":{"@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"breadcrumb":{"@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#primaryimage","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Amazon.jpg","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Amazon.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.rithum.com\/blog\/a-quick-look-at-what-amazons-demographic-analytics-offers-sellers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rithum.com\/"},{"@type":"ListItem","position":2,"name":"A Quick Look at What Amazon\u2019s Demographic Analytics Offers Sellers"}]},{"@type":"WebSite","@id":"https:\/\/www.rithum.com\/#website","url":"https:\/\/www.rithum.com\/","name":"Rithum","description":"Powering the future of commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rithum.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1","name":"Rithum Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9","url":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","caption":"Rithum Team"},"url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/3051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/comments?post=3051"}],"version-history":[{"count":0,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/3051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media\/3052"}],"wp:attachment":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media?parent=3051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/categories?post=3051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/tags?post=3051"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/coauthors?post=3051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}