{"id":3058,"date":"2023-12-01T04:57:49","date_gmt":"2023-12-01T04:57:49","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/amazon-gets-set-to-update-apparel-size-standards-how-this-will-help-sellers-improve-customer-experience\/"},"modified":"2025-08-08T00:04:41","modified_gmt":"2025-08-08T00:04:41","slug":"amazon-gets-set-to-update-apparel-size-standards-how-this-will-help-sellers-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/amazon-gets-set-to-update-apparel-size-standards-how-this-will-help-sellers-improve-customer-experience\/","title":{"rendered":"Amazon Gets Set to Update Apparel Size Standards: How This Will Help Sellers Improve Customer Experience"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Amazon Marketplace plans to introduce new apparel size standards, which resolve a key listing pain point for customers before the end of 2020. Currently, when it comes time to select a size for an apparel purchase, customers see a slew of options in multiple formats that don\u2019t appear to relate to each other at all.<\/p>\n

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Small, X-large, 3, 4, 5, 7: some of these sizes are not like the others<\/p><\/div>\n

While Amazon does display clear and descriptive size charts for most major apparel brands, if one Amazon Marketplace third-party seller uploads a variation with a size value that doesn\u2019t exist on the brand\u2019s size chart, customers are left to figure out how those sizes relate to each other (shown, in the example, above).<\/p>\n

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No \u201cSmall,\u201d no \u201cX-Large,\u201d can mean that a customer is forced to make their best guess when selecting a size<\/p><\/div>\n

Because Amazon has historically allowed sellers to list apparel products using any size system they please, the marketplace is replete with listings that aggregate offers from multiple sellers using different size systems. This creates major issues for any customer who simply wants to buy the right size on their first attempt and avoid a time-wasting cycle of purchases and returns until finally landing upon the size that fits best.<\/p>\n

This experience also presents a threat to a brand\u2019s reputation when their products are sold on Amazon by distributors and resellers. Ted Baker eschews small\/medium\/large sizing for their unique numerical system, but the company cannot stop a reseller from using \u201clarge\u201d instead of \u201c4\u201d in the size field. As a result, finding the right size of a Ted Baker shirt is more difficult on Amazon than it is on tedbaker.com, which does not create a great customer experience.<\/p>\n

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As part of Amazon’s size changes, apparel sellers on the marketplace will be required to provide:<\/strong><\/h4>\n