{"id":3065,"date":"2023-12-01T04:50:50","date_gmt":"2023-12-01T04:50:50","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/how-brands-can-achieve-higher-sales-conversion-rates-with-a-content-on-amazon\/"},"modified":"2025-08-08T00:04:45","modified_gmt":"2025-08-08T00:04:45","slug":"how-brands-can-achieve-higher-sales-conversion-rates-with-a-content-on-amazon","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/how-brands-can-achieve-higher-sales-conversion-rates-with-a-content-on-amazon\/","title":{"rendered":"How Brands can Achieve Higher Sales Conversion Rates with A+ Content on Amazon"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"none\">According to <a href=\"https:\/\/www.weebly.com\/inspiration\/online-store-product-photography\/\">studies<\/a><\/span><span data-contrast=\"none\">, 75% of ecommerce shoppers favor a product listing with numerous and varied images and extensive product details (when price and shipping are equal). That\u2019s why it\u2019s important for brands to invest the time and effort to create high-quality product listings with images, as this can lead to more consistent customer engagement and higher sales conversion rates. So, how do you take your content from good to great? Consider taking advantage of Amazon\u2019s A+ Content<\/span><span data-contrast=\"none\">\u00a0(formerly:\u00a0<\/span><span data-contrast=\"auto\">Amazon Enhanced Brand Content)<\/span><span data-contrast=\"none\">\u00a0program.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With A+ Content, qualified brands can supplement their product listings by including additional images, high-definition videos, descriptive text and more unique product content that goes well beyond the generic details displayed with standard product listings on Amazon.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-129818\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Screen-Shot-2021-02-12-at-1.39.45-PM-1024x608-1-300x178-1.png\" alt=\"\" width=\"1024\" height=\"608\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">According to Amazon performance data, utilizing\u00a0<\/span><span data-contrast=\"none\">the A<\/span><span data-contrast=\"none\">+ Content program increases a product\u2019s sales by 5% (on average) and improves ad and coupon performance. Enhanced product content can also help decrease the number of customer returns and negative\u00a0<\/span><span data-contrast=\"none\">reviews and<\/span><span data-contrast=\"none\">\u00a0increase the\u00a0<\/span><span data-contrast=\"none\">number<\/span><span data-contrast=\"none\">\u00a0of repeat purchases.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><em>Important note:\u00a0\u201c<a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202102950\">A+ Content<\/a>\u00a0is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. After you\u2019ve been approved, you\u2019ll be able to add A+ only to products that are part of your approved brand catalog.\u201d\u00a0<\/em><\/p>\n<p><span data-contrast=\"none\">Amazon\u2019s A+ Content program can be a reliable revenue driver for qualifying Amazon brands.\u00a0<\/span><span data-contrast=\"none\">Rithum<\/span><span data-contrast=\"none\">\u2019s Marketplace Solutions team\u00a0<\/span><span data-contrast=\"none\">can help you manage your listings to drive even better sales\u00a0<\/span><span data-contrast=\"none\">by<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">appl<\/span><span data-contrast=\"none\">ying<\/span><span data-contrast=\"none\">\u00a0best practices to create A+ Content product images, listing details, visual layout and brand story.\u00a0<\/span><span data-contrast=\"none\">Whether you need to add\u00a0<\/span><span data-contrast=\"none\">A+ Content to your existing qualifying product listings or create original product listings with A+ Content<\/span><span data-contrast=\"none\">, we\u2019re here to help.<\/span><\/p>\n<p><em>Interested in learning more? <a href=\"https:\/\/www.rithum.com\/contact-us\/#sales\">Contact us<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>According to studies, 75% of ecommerce shoppers favor a product listing with numerous and varied images and extensive product details (when price and shipping are equal). That\u2019s why it\u2019s important for brands to invest the time and effort to create high-quality product listings with images, as this can lead to more consistent customer engagement and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Brands can Achieve Higher Sales Conversion Rates with A+ Content on Amazon | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/how-brands-can-achieve-higher-sales-conversion-rates-with-a-content-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands can Achieve Higher Sales Conversion Rates with A+ Content on Amazon\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesAccording to studies, 75% of ecommerce shoppers favor a product listing with numerous and varied images and extensive product details (when price and shipping are equal). 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