{"id":3076,"date":"2023-12-01T04:43:59","date_gmt":"2023-12-01T04:43:59","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/customer-experience-mindset-how-it-can-help-brands-succeed\/"},"modified":"2025-08-08T00:04:50","modified_gmt":"2025-08-08T00:04:50","slug":"customer-experience-mindset-how-it-can-help-brands-succeed","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/customer-experience-mindset-how-it-can-help-brands-succeed\/","title":{"rendered":"Customer Experience Mindset: How it Can Help Brands Succeed"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p>The customer experience mindset forces brands to value the customer experience in every channel \u2013 even channels facilitated by resellers or enabled by third-party marketplaces.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-4407 aligncenter\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/customer-experience-cycle-1024x780-1.png\" alt=\"\" width=\"636\" height=\"481\" \/><\/p>\n<p>Having a customer experience mindset means you focus on things like fulfilling the customer delivery promise you make. Using carrier and fulfillment data, you can increase the accuracy of delivery promises and identify delivery problems before they impact the customer. With Amazon taking an ever-increasing share of ecommerce and new startup brands launching all the time, you simply can\u2019t afford to have customer experience suffer. All brands need to re-orient their businesses around customer experience and then allocate investments to ensure customers are getting what they expect.<\/p>\n<p>Read more about how to make customer experience work for your brand from Erik Morton, SVP, Product &amp; Strategy via <a href=\"https:\/\/www.digitalcommerce360.com\/2019\/03\/06\/brands-need-a-customer-experience-mindset-to-win-in-ecommerce-today\/\" target=\"_blank\" rel=\"noopener noreferrer\">Internet Retailer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>The customer experience mindset forces brands to value the customer experience in every channel \u2013 even channels facilitated by resellers or enabled by third-party marketplaces. Having a customer experience mindset means you focus on things like fulfilling the customer delivery promise you make. Using carrier and fulfillment data, you can increase the accuracy of delivery [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Experience Mindset: How it Can Help Brands Succeed | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/customer-experience-mindset-how-it-can-help-brands-succeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience Mindset: How it Can Help Brands Succeed\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  &lt; 1 minuteThe customer experience mindset forces brands to value the customer experience in every channel \u2013 even channels facilitated by resellers or enabled by third-party marketplaces. Having a customer experience mindset means you focus on things like fulfilling the customer delivery promise you make. Using carrier and fulfillment data, you can increase the accuracy of delivery [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/customer-experience-mindset-how-it-can-help-brands-succeed\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-01T04:43:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T00:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-Customer-Experience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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