{"id":3084,"date":"2023-11-30T16:15:12","date_gmt":"2023-11-30T16:15:12","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/"},"modified":"2025-08-08T00:05:23","modified_gmt":"2025-08-08T00:05:23","slug":"walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/","title":{"rendered":"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4833\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/blog-walmart2.jpg\" alt=\"\" width=\"500\" height=\"269\" \/>Ship cost represents a significant percentage of the cost of operating an ecommerce business as evidenced by the $74 billion and $69 billion in 2019 revenue earned for UPS and FedEx respectively. With the launch of Walmart Fulfillment Services (WFS), Walmart introduced a new way to compete with Amazon and manage ship costs. Jare Buckley-Cox, President, Walmart Fulfillment Services, introduced the program as, \u201ca service where select sellers can leverage our world-class supply chain capabilities \u2013 from storing, picking, packing and shipping items to handling of returns and customer service.\u201d<\/p>\n<p>With WFS, sellers will ship inventory into Walmart\u2019s fulfillment network. Once received, WFS will make the selection available with \u201cfast shipping, easy returns, and dedicated customer service.\u201d The faster speed will include the added benefit of \u201chigher search rankings and Buy Box prominence with Walmart 2-day tags.\u201d<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span>\u00a0The program operates similar to Amazon\u2019s Fulfillment by Amazon (FBA). In FBA, sellers receive the Prime badge which increases the probability of winning the Buy Box, prominence in search and 2-day delivery.<\/p>\n<p>The pricing structure of WFS is similar to FBA with storage and tiered fulfillment costs based upon weight. Storage costs will increase during peak and after one year. There are additional fees associated with Haz Mat and apparel selection. All fees are subject to change, and if the program is popular, expect to see that happen.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>What WFS has to offer sellers<\/strong><\/p>\n<p>In addition to the flat cost and obvious conversion benefits, Walmart is also offering account management for, \u201ccustom recommendations on business optimization and growth.\u201d Anytime you have the opportunity to connect to individuals within the marketplace take advantage. These account managers can provide insights into changes to the program, access data that may not be available to you via Seller Center, and early access to new tools that may provide a competitive edge. Early adopters may encounter bugs, and these account managers are a great way to get those resolved and improve the program.<\/p>\n<p>WFS has some reasonable restrictions:<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li><strong>Must ship to their fulfillment center from within the U.S. <\/strong>Sellers may not manufacture the inventory overseas (i.e. China) and ship it direct to a WFS fulfillment center. This adds some additional cost, as the shipment will have to be prepped and re-shipped in the U.S.<\/li>\n<li><strong>No perishable or regulated products. <\/strong>This is necessary to keep operation costs reasonable.<\/li>\n<li><strong>Maximum product weight is 30 lb. <\/strong>The heavier the item, the costlier the shipping, so this keeps the program reasonably priced for sellers.<\/li>\n<li><strong>Maximum product dimensions: 25\u201dx20\u201dx14\u201d.<\/strong> The bigger the packaging the costlier the storage and shipping, so adding a cap keeps the program reasonably priced for sellers.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4831\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/blog-walmart-1024x813-1.png\" alt=\"\" width=\"388\" height=\"312\" \/>If you are already on Walmart Marketplace, this is a great way to expand assortment, and increase delivery speed to customers. In ecommerce, the early adopters tend to get the biggest benefit. That being said, any new program will experience some growing pains, it\u2019s important to be patient. Our experts can help you determine if WFS is a good fit for your business. <a href=\"https:\/\/www.rithum.com\/brands\/\">Contact us<\/a>.<\/p>\n<p>For those of you still considering a connection to Walmart Marketplace, read our blog <a href=\"https:\/\/www.rithum.com\/resources\/walmart-marketplace-why-its-a-key-move-for-your-ecommerce-business\/\">Walmart Marketplace: Why it\u2019s a key move for your ecommerce business<\/a>, to learn more about how to get started and why partnering with Rithum gives you an advantage.<a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Ship cost represents a significant percentage of the cost of operating an ecommerce business as evidenced by the $74 billion and $69 billion in 2019 revenue earned for UPS and FedEx respectively. With the launch of Walmart Fulfillment Services (WFS), Walmart introduced a new way to compete with Amazon and manage ship costs. Jare Buckley-Cox, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesShip cost represents a significant percentage of the cost of operating an ecommerce business as evidenced by the $74 billion and $69 billion in 2019 revenue earned for UPS and FedEx respectively. With the launch of Walmart Fulfillment Services (WFS), Walmart introduced a new way to compete with Amazon and manage ship costs. Jare Buckley-Cox, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T16:15:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T00:05:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Walmart-Fulfillment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithum Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/\"},\"author\":{\"name\":\"Rithum Team\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"headline\":\"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program\",\"datePublished\":\"2023-11-30T16:15:12+00:00\",\"dateModified\":\"2025-08-08T00:05:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/\"},\"wordCount\":560,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Walmart-Fulfillment.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/\",\"name\":\"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Walmart-Fulfillment.jpg\",\"datePublished\":\"2023-11-30T16:15:12+00:00\",\"dateModified\":\"2025-08-08T00:05:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Walmart-Fulfillment.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Walmart-Fulfillment.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\",\"name\":\"Rithum Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"caption\":\"Rithum Team\"},\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/author\\\/rithum-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/","og_locale":"en_US","og_type":"article","og_title":"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program","og_description":"Reading Time:  3 minutesShip cost represents a significant percentage of the cost of operating an ecommerce business as evidenced by the $74 billion and $69 billion in 2019 revenue earned for UPS and FedEx respectively. With the launch of Walmart Fulfillment Services (WFS), Walmart introduced a new way to compete with Amazon and manage ship costs. Jare Buckley-Cox, [&hellip;]","og_url":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/","og_site_name":"Rithum","article_publisher":"https:\/\/www.facebook.com\/rithumcommerce","article_published_time":"2023-11-30T16:15:12+00:00","article_modified_time":"2025-08-08T00:05:23+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Walmart-Fulfillment.jpg","type":"image\/jpeg"}],"author":"Rithum Team","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"Rithum Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#article","isPartOf":{"@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/"},"author":{"name":"Rithum Team","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"headline":"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program","datePublished":"2023-11-30T16:15:12+00:00","dateModified":"2025-08-08T00:05:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/"},"wordCount":560,"commentCount":0,"image":{"@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Walmart-Fulfillment.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/","url":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/","name":"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program | Rithum","isPartOf":{"@id":"https:\/\/www.rithum.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#primaryimage"},"image":{"@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Walmart-Fulfillment.jpg","datePublished":"2023-11-30T16:15:12+00:00","dateModified":"2025-08-08T00:05:23+00:00","author":{"@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"breadcrumb":{"@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#primaryimage","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Walmart-Fulfillment.jpg","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Walmart-Fulfillment.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.rithum.com\/blog\/walmart-introduces-walmart-fulfillment-services-walmarts-response-to-amazons-fba-program\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rithum.com\/"},{"@type":"ListItem","position":2,"name":"Walmart introduces Walmart Fulfillment Services: Walmart\u2019s response to Amazon\u2019s FBA program"}]},{"@type":"WebSite","@id":"https:\/\/www.rithum.com\/#website","url":"https:\/\/www.rithum.com\/","name":"Rithum","description":"Powering the future of commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rithum.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1","name":"Rithum Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9","url":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","caption":"Rithum Team"},"url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/3084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/comments?post=3084"}],"version-history":[{"count":0,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/3084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media\/3085"}],"wp:attachment":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media?parent=3084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/categories?post=3084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/tags?post=3084"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/coauthors?post=3084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}