{"id":3115,"date":"2023-11-30T13:27:33","date_gmt":"2023-11-30T13:27:33","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/"},"modified":"2025-08-08T00:05:45","modified_gmt":"2025-08-08T00:05:45","slug":"ecommerce-on-the-path-to-a-trillion-dollar-industry","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/","title":{"rendered":"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>According to\u00a0<a href=\"https:\/\/blog.adobe.com\/en\/publish\/2021\/03\/15\/adobe-digital-economy-index-covid-19-report.html#gs.zvz39q\">Adobe\u2019s digital economy index<\/a>,\u00a02022 is expected to be the first trillion-dollar year for ecommerce. Consumers dramatic shift to shopping online during the pandemic has been a key factor in this growth and all signs point to this sea change being permanent.\u00a0What else is driving ecommerce to reach this milestone?<\/p>\n<p><strong>BOPIS and curbside pickup<\/strong><\/p>\n<p><a href=\"https:\/\/blog.adobe.com\/en\/publish\/2021\/03\/15\/adobe-digital-economy-index-covid-19-report.html#gs.zvz39q\">With 215%\u00a0year-over-year growth in the first two months of 2021 and consumers that use this service placing orders that are 18% larger<\/a>, BOPIS and curbside pickup are clearly here to stay. During the height of the pandemic, many large retailers like Best Buy and Walmart rolled out or enhanced curbside offerings to help get consumers what they needed faster.<\/p>\n<p>In the coming months, consumers will likely start to adjust their preferences to match their feelings about safety, while also trying to add in an element of normalcy with more people now vaccinated. Curbside pickup is a service that sits at the intersection of this dynamic. Curbside has also proven to be an important service for retailers to offer when delivery carriers are experiencing high volume times or facing delays due to weather or other unforeseen challenges.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6539\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-Quotes-11-21-12-1024x463-1.png\" alt=\"\" width=\"710\" height=\"321\" \/><\/p>\n<p><strong>Innovations in delivery and fulfillment<\/strong><\/p>\n<p>Retailers need to offer a better delivery experience, both at checkout and while goods are in transit to the customer, to improve online revenue and customer satisfaction.\u00a0Shoppers are more likely to buy from a retailer that will get them their order quickly. Offering a specific delivery date that\u2019s only a few days away versus a date range with a number of days leads to more consumers completing a purchase. Rithum data indicates that, in certain circumstances, retailers could realize a conversion rate increase of as much as 4% for each day sooner that the retailer can promise delivery during an online checkout.<\/p>\n<p><strong>\u00a0<\/strong><strong>Offering every consumer more choice through expanded assortment <\/strong><\/p>\n<p>One thing that retailers learned from the pandemic is how quickly consumer demand for product categories can shift. Retailers that can tap into a supplier network to increase product assortment to meet consumer demand with minimal capital investment can provide a better customer experience.<\/p>\n<p>In-store fulfillment and distribution centers are not enough, especially when customers expect to have all products available on-demand and this is only going to evolve and intensify. A supplier network can protect the customer experience and expand a retailer into and out of product categories quickly and easily.\u00a0Having access to a strong network like Rithum\u2019s along with the real-time inventory visibility our platform offers can increase customer loyalty, reach new customers, and grow online sales.<\/p>\n<p><a href=\"https:\/\/www.rithum.com\/contact-us\/#talk-to-sales\">Contact us<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>According to\u00a0Adobe\u2019s digital economy index,\u00a02022 is expected to be the first trillion-dollar year for ecommerce. Consumers dramatic shift to shopping online during the pandemic has been a key factor in this growth and all signs point to this sea change being permanent.\u00a0What else is driving ecommerce to reach this milestone? BOPIS and curbside pickup With [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce: On the Path to a Trillion Dollar Industry\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesAccording to\u00a0Adobe\u2019s digital economy index,\u00a02022 is expected to be the first trillion-dollar year for ecommerce. Consumers dramatic shift to shopping online during the pandemic has been a key factor in this growth and all signs point to this sea change being permanent.\u00a0What else is driving ecommerce to reach this milestone? BOPIS and curbside pickup With [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T13:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T00:05:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Trillion-Dollar-Industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithum Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/\"},\"author\":{\"name\":\"Rithum Team\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"headline\":\"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0\",\"datePublished\":\"2023-11-30T13:27:33+00:00\",\"dateModified\":\"2025-08-08T00:05:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/\"},\"wordCount\":442,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Trillion-Dollar-Industry.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/\",\"name\":\"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0 | Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Trillion-Dollar-Industry.jpg\",\"datePublished\":\"2023-11-30T13:27:33+00:00\",\"dateModified\":\"2025-08-08T00:05:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Trillion-Dollar-Industry.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-General-Trillion-Dollar-Industry.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/ecommerce-on-the-path-to-a-trillion-dollar-industry\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rithum.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/\",\"name\":\"Rithum\",\"description\":\"Powering the future of commerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rithum.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\",\"name\":\"Rithum Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g\",\"caption\":\"Rithum Team\"},\"url\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/author\\\/rithum-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0 | Rithum","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/","og_locale":"en_US","og_type":"article","og_title":"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0","og_description":"Reading Time:  2 minutesAccording to\u00a0Adobe\u2019s digital economy index,\u00a02022 is expected to be the first trillion-dollar year for ecommerce. Consumers dramatic shift to shopping online during the pandemic has been a key factor in this growth and all signs point to this sea change being permanent.\u00a0What else is driving ecommerce to reach this milestone? BOPIS and curbside pickup With [&hellip;]","og_url":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/","og_site_name":"Rithum","article_publisher":"https:\/\/www.facebook.com\/rithumcommerce","article_published_time":"2023-11-30T13:27:33+00:00","article_modified_time":"2025-08-08T00:05:45+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Trillion-Dollar-Industry.jpg","type":"image\/jpeg"}],"author":"Rithum Team","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"Rithum Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#article","isPartOf":{"@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/"},"author":{"name":"Rithum Team","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"headline":"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0","datePublished":"2023-11-30T13:27:33+00:00","dateModified":"2025-08-08T00:05:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/"},"wordCount":442,"commentCount":0,"image":{"@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Trillion-Dollar-Industry.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/","url":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/","name":"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0 | Rithum","isPartOf":{"@id":"https:\/\/www.rithum.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#primaryimage"},"image":{"@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Trillion-Dollar-Industry.jpg","datePublished":"2023-11-30T13:27:33+00:00","dateModified":"2025-08-08T00:05:45+00:00","author":{"@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1"},"breadcrumb":{"@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#primaryimage","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Trillion-Dollar-Industry.jpg","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-General-Trillion-Dollar-Industry.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.rithum.com\/blog\/ecommerce-on-the-path-to-a-trillion-dollar-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rithum.com\/"},{"@type":"ListItem","position":2,"name":"Ecommerce: On the Path to a Trillion Dollar Industry\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.rithum.com\/#website","url":"https:\/\/www.rithum.com\/","name":"Rithum","description":"Powering the future of commerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rithum.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.rithum.com\/#\/schema\/person\/211e4c8b67b8bd85c9cb6616ba11cfc1","name":"Rithum Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=gb220a8889f3fbb0ef3f0eb00a81cc5c9","url":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d40db1caf41772ece982e4293262294c1ce4bea744e6159e75bf1bbc254bea39?s=96&d=mm&r=g","caption":"Rithum Team"},"url":"https:\/\/www.rithum.com\/blog\/author\/rithum-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/3115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/comments?post=3115"}],"version-history":[{"count":0,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/posts\/3115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/media?parent=3115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/categories?post=3115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/tags?post=3115"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.rithum.com\/wp-json\/wp\/v2\/coauthors?post=3115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}