{"id":3126,"date":"2023-11-30T12:56:51","date_gmt":"2023-11-30T12:56:51","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/are-marketplace-returns-impacting-your-rating-searchability-and-relevance\/"},"modified":"2023-11-30T12:56:51","modified_gmt":"2023-11-30T12:56:51","slug":"are-marketplace-returns-impacting-your-rating-searchability-and-relevance","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/are-marketplace-returns-impacting-your-rating-searchability-and-relevance\/","title":{"rendered":"Are\u00a0Marketplace\u00a0Returns Impacting your Rating, Searchability and Relevance?\u00a0\u00a0\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"auto\">As ecommerce competition continues to increase, finding incremental value in your <\/span><span data-contrast=\"auto\">marketplace\u00a0<\/span><span data-contrast=\"auto\">listings and executing and improving your returns process may be what sets you apart from your competitors.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Marketplaces expect sellers to offer return policies consistent with their policies and can suspend account eligibility for failure to meet their expectations. Your ability to exceed those performance standards may directly benefit your seller rating, as returns play a role when calculating this metric.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When reviewing returns, consider the following:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Understanding w<\/span><\/b><b><span data-contrast=\"auto\">hy products\u00a0<\/span><\/b><b><span data-contrast=\"auto\">are\u00a0<\/span><\/b><b><span data-contrast=\"auto\">being returned<\/span><\/b><b><span data-contrast=\"auto\">\u00a0is key<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">Understanding the root cause of your returns may help you identify small changes that would reduce the volume of returns. <\/span><span data-contrast=\"auto\">If the biggest issue\u00a0<\/span><span data-contrast=\"auto\">is stemming<\/span><span data-contrast=\"auto\">\u00a0from damage in transit, simple modifications to packaging may resolve the issue<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Amazon<\/span><span data-contrast=\"auto\">, for<\/span><span data-contrast=\"auto\">\u00a0example, adopted the six sigma Andon Cord process<\/span><span data-contrast=\"auto\">\u00a0originally developed by Toyota<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">\u00a0This process enables associates to immediately remove a listing that is causing a spike in buyer issues<\/span><span data-contrast=\"auto\">, giving them time<\/span><span data-contrast=\"auto\">\u00a0to investigate<\/span><span data-contrast=\"auto\">\u00a0the\u00a0<\/span><span data-contrast=\"auto\">\u201cwhy.\u201d<\/span><span data-contrast=\"auto\">\u00a0The same process should be adopted by your warehouse personnel. If they are seeing issues with products being returned due to damage in the outbound shipment, they should be empowered with a process to escalate those issues to product owners that can fix the issue and stop the damage. Alternatively, your merchandising team should be reviewing negative feedback to identify potential product issues driving negative reviews and provided with a mechanism to escalate and resolve them.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Use data or establish a\u00a0<\/span><span data-contrast=\"auto\">mechanism<\/span><span data-contrast=\"auto\">\u00a0that empowers the individuals closest to your product to make changes that may lead to real savings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4>Optimize your product listing<\/h4>\n<p><span data-contrast=\"auto\">Look for opportunities to optimize your product listings by clarifying features or removing confusing or potentially misleading descriptions.\u00a0<\/span><span data-contrast=\"auto\">Even if the product is in perfect condition, it may still generate returns if the product does not meet the expectations created by the listing itself.\u00a0<\/span><span data-contrast=\"auto\">In identifying\u00a0<\/span><span data-contrast=\"auto\">their seven best practices for returns, Walmart\u00a0<\/span><span data-contrast=\"auto\">suggest<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">Instead of\u00a0<\/span><span data-contrast=\"auto\">supplying\u00a0<\/span><span data-contrast=\"auto\">only one or two basic images,\u00a0<\/span><span data-contrast=\"auto\">help shoppers really get to know your product so they don\u2019t resort to \u2018bracketing<\/span><span data-contrast=\"auto\">\u2019\u201d<\/span><span data-contrast=\"auto\">\u00a0Bracketing is the trend where buyers purchase\u00a0<\/span><span data-contrast=\"auto\">multiple products with the intent of returning all but one that meets their expectations.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">They suggest adding images that\u00a0<\/span><span data-contrast=\"auto\">focus on texture<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">accessories\/models with\u00a0<\/span><span data-contrast=\"auto\">objects to determine scale,\u00a0<\/span><span data-contrast=\"auto\">or adding ruler-style images to better determine the size.<\/span><span data-contrast=\"auto\"><sup>1<\/sup><\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4>Stop paying\u00a0for worthless products to be returned<\/h4>\n<p><span data-contrast=\"auto\">In 2019, Amazon introduced the concept of \u2018<\/span><span data-contrast=\"auto\">returnless<\/span><span data-contrast=\"auto\">\u2019 refunds. It allows sellers to flag inventory that doesn\u2019t have to be returned as part of the refund workflow. By not requiring the return of the product, sellers are able to save money by not having to pay for a product with no return value. If you are paying to only receive product that will be destroyed, consider\u00a0<\/span><span data-contrast=\"auto\">returnless<\/span><span data-contrast=\"auto\">\u00a0refunds to reduce your expenses.<\/span><\/p>\n<p><span data-contrast=\"auto\"><br \/>\n<\/span>While it\u2019s important to process returns timely and accurately, using returns data strategically can help you improve your performance rating and positively impact your product searchability and relevance. Rithum can perform a complimentary marketplace analysis of your listings to help you identify listings that may have muted conversion related to product quality or give you some insight into how modifications to your return policy may help save you money related to return shipping.<\/p>\n<p>&nbsp;<\/p>\n<p><i><span data-contrast=\"auto\">Ready to get started?\u00a0<\/span><\/i><i><span data-contrast=\"auto\"><a href=\"https:\/\/www.rithum.com\/brands\/\">Contact us for a complimentary analysis<\/a> of your listings\u00a0<\/span><\/i><i><span data-contrast=\"auto\">or<\/span><\/i><i><span data-contrast=\"auto\">\u00a0to formally\u00a0<\/span><\/i><i><span data-contrast=\"none\">engage us\u00a0<\/span><\/i><i><span data-contrast=\"none\">today.<\/span><\/i><i><span data-contrast=\"auto\">\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\">1<\/span><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\">\u00a0<\/span><span style=\"color: #0075ff;\"><a style=\"color: #0075ff;\" href=\"https:\/\/marketplace.walmart.com\/7-tips-for-tackling-customer-returns\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">https:\/\/marketplace.walmart.com\/7-tips-for-tackling-customer-returns\/<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>As ecommerce competition continues to increase, finding incremental value in your marketplace\u00a0listings and executing and improving your returns process may be what sets you apart from your competitors.\u00a0 Marketplaces expect sellers to offer return policies consistent with their policies and can suspend account eligibility for failure to meet their expectations. Your ability to exceed those [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are\u00a0Marketplace\u00a0Returns Impacting your Rating, Searchability and Relevance?\u00a0\u00a0\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/are-marketplace-returns-impacting-your-rating-searchability-and-relevance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are\u00a0Marketplace\u00a0Returns Impacting your Rating, Searchability and Relevance?\u00a0\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesAs ecommerce competition continues to increase, finding incremental value in your marketplace\u00a0listings and executing and improving your returns process may be what sets you apart from your competitors.\u00a0 Marketplaces expect sellers to offer return policies consistent with their policies and can suspend account eligibility for failure to meet their expectations. 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