{"id":3172,"date":"2023-11-30T12:08:50","date_gmt":"2023-11-30T12:08:50","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/peak-season-is-here-consumers-are-making-their-list-and-shopping-it-now\/"},"modified":"2025-08-08T00:06:30","modified_gmt":"2025-08-08T00:06:30","slug":"peak-season-is-here-consumers-are-making-their-list-and-shopping-it-now","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/peak-season-is-here-consumers-are-making-their-list-and-shopping-it-now\/","title":{"rendered":"Peak Season Is Here: Consumers Are Making Their List and Shopping It Now"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Believe it or not: Holiday season 2021 has arrived. Smart retailers like Target and Pottery Barn (two examples of many) are cleverly tucking sneak peeks of their holiday shops in all of their fall promotions. Isn\u2019t this a little early? Not anymore. With 51 million adults already starting or planning to start their holiday shopping by the end of September<\/a>,<\/u>\u00a0retailers and brands have to roll out their promotions and begin giving consumers access to all things holiday. If they don\u2019t, they could risk missing out on sales from early shoppers who are trying to avoid traditional peak (November through December) and the prospect of limited gift selection due to supply chain constraints.\"\"<\/p>\n

Thanks to the media, consumers are all too aware of supply chain bottlenecks and major shipping delays wreaking havoc for retailers and brands. Holiday 2020 gave a preview of what happens when you wait till the last minute to shop for gifts and consumers aren’t interested in repeating this experience this year. In addition to shipping delays, items out of stock or unavailable became a more regular occurrence for many shoppers. In fact, Rithum holiday survey data<\/a> showed that 35% of consumers experienced out-of-stock issues when shopping online.<\/p>\n

To avoid the disappointment of last year’s holiday season, consumers plan to shop and order early to guarantee their gifts are received well before they’re needed or in some cases right on time to celebrate the holidays.<\/p>\n

62% of shoppers<\/a> say they’ve already decided they will make the majority of their Holiday 2021 purchases online. 70% of consumers<\/a> say a product being in stock along with plenty of choices is their primary reason for choosing to shop a retailer or brand. Retailers who can:<\/p>\n