{"id":3183,"date":"2023-11-30T11:55:40","date_gmt":"2023-11-30T11:55:40","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/three-tips-for-expanding-product-range-with-drop-shipping\/"},"modified":"2023-11-30T11:55:40","modified_gmt":"2023-11-30T11:55:40","slug":"three-tips-for-expanding-product-range-with-drop-shipping","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/three-tips-for-expanding-product-range-with-drop-shipping\/","title":{"rendered":"Three Tips for Expanding Product Range with Drop Shipping\u00a0 \u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span><p><span data-contrast=\"auto\">With retailers handling<\/span><span data-contrast=\"auto\"> more online orders, it\u2019s important to ensure customers have access to the products they need and can get items as quickly as possible. <\/span><span data-contrast=\"auto\">To do this successfully, it\u2019s not as simple as<\/span><span data-contrast=\"auto\"> doing more online<\/span><span data-contrast=\"auto\">, which<\/span><span data-contrast=\"auto\"> will erode margin unless there is a fundamental shift away from costly internal fulfilment.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Major retailers are now<\/span><span data-contrast=\"auto\"> seeing the <\/span><span data-contrast=\"auto\">benefits <\/span><span data-contrast=\"auto\">of using <\/span><span data-contrast=\"auto\">drop shipping as part of their <\/span><span data-contrast=\"auto\">product <\/span><span data-contrast=\"auto\">range expansion strategies<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\"> Drop shipping provides a clear way to build a more resilient supply chain, <\/span><span data-contrast=\"auto\">increase product SKUs<\/span><span data-contrast=\"auto\"> and win new customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Drop ship has long been valued as a way to extend range whilst mitigating logistics handling costs and becoming more capital efficient. <\/span><span data-contrast=\"auto\">To do it successfully, <\/span><span data-contrast=\"auto\">we advise <\/span><span data-contrast=\"auto\">keep<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\"> these tips in mind:<\/span><\/p>\n<p><strong>Define a range expansion strategy.<\/strong><\/p>\n<p><span data-contrast=\"auto\">Analyse<\/span><span data-contrast=\"auto\"> your purchase data and define cohorts of customers you are under-performing with. Find products that will appeal to the cohorts you want to win. Ensure that all products that you add align with your brand promise.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Identify the outlier products.<\/strong><\/p>\n<p><span data-contrast=\"auto\">S<\/span><span data-contrast=\"auto\">ome products will be more problematic to store in or ship from your own warehouses. Find these products and consider using drop shipping as a fulfilment method.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong>Ensure a consistent experience.<\/strong><\/p>\n<p><span data-contrast=\"auto\">Establish tight guidelines that align with your brand promise for third<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">party sellers so that customers are presented with a consistent journey from purchase to delivery.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For the past 20 years, Rithum has <\/span><span data-contrast=\"auto\">been <\/span><span data-contrast=\"auto\">progressively<\/span> <span data-contrast=\"auto\">perfect<\/span><span data-contrast=\"auto\">ing<\/span><span data-contrast=\"auto\"> the art of drop shipping, delivering powerful capabilities and ecommerce expertise<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> to ensure that drop ship delivers an exceptional brand experience for our customers. We can help you leverage drop ship to increase revenues and strategically expand your product range. <\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more, download Internet Retailing\u2019s white paper: <a href=\"https:\/\/www.rithum.com\/resources\/the-range-challenge-offering-more-for-less-in-the-2020-shift-online\/\"><i>The Range Challenge: Offering More for Less<\/i><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>With retailers handling more online orders, it\u2019s important to ensure customers have access to the products they need and can get items as quickly as possible. To do this successfully, it\u2019s not as simple as doing more online, which will erode margin unless there is a fundamental shift away from costly internal fulfilment.\u00a0\u00a0 Major retailers [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Three Tips for Expanding Product Range with Drop Shipping\u00a0 \u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/three-tips-for-expanding-product-range-with-drop-shipping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Tips for Expanding Product Range with Drop Shipping\u00a0 \u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  &lt; 1 minuteWith retailers handling more online orders, it\u2019s important to ensure customers have access to the products they need and can get items as quickly as possible. 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