{"id":3185,"date":"2023-11-30T11:51:45","date_gmt":"2023-11-30T11:51:45","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/off-price-retailers-nows-the-time-to-step-into-ecommerce\/"},"modified":"2025-08-08T00:06:36","modified_gmt":"2025-08-08T00:06:36","slug":"off-price-retailers-nows-the-time-to-step-into-ecommerce","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/off-price-retailers-nows-the-time-to-step-into-ecommerce\/","title":{"rendered":"Off-Price Retailers: Now\u2019s the Time to Step into Ecommerce"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"none\">Off-price retailers (think Marshall\u2019s, T.J. Maxx) haven\u2019t relied on an ecommerce strategy in the past, and that mindset is now finally changing. This is good news for customers. As the shift to online accelerated during the pandemic, shoppers have come to expect to be able to shop their favorite stores on any channel at any time.\u00a0<\/span>Off-price (value) retailers have successfully built a treasure-hunt like experience for customers in-store and as a result have hesitated to jump into ecommerce\u2014what if this unique shopping experience did not translate digitally?\u00a0<span data-contrast=\"none\">Fortunately, this has been thoroughly de-bunked by the likes of Rent-the-Runway and Thredup. The future of retail clearly lies in the ability to offer physical and digital shopping options seamlessly. And now, these value retailers are having to play catch-up to increase their ecommerce presence.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6663 alignright\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/off-price-retailer-09-1024x808-1.png\" alt=\"\" width=\"579\" height=\"457\" \/><\/p>\n<p><span data-contrast=\"none\">Luxury off-price retailers aren\u2019t as late to the party. They have recognized that there is a distinct advantage of bringing online together with in-store. For example, Saks Off 5TH has been <\/span><span data-contrast=\"none\">investing in digital growth as a way to grow quickly and serve customers in a new way. Currently, digital and stores business are separate, but the goal is to create a seamless customer experience. Saks OFF 5TH President and CEO Paige Thomas shared her thoughts about this during a <a href=\"https:\/\/nrf.com\/blog\/inside-saks-5ths-digital-strategy\">NRF Retail Real Talk podcast<\/a><\/span><span data-contrast=\"none\"> saying, \u201cWhen we think of Saks OFF 5TH and the customer, we think of it through an omni lens. The customer journey\u2014the pain points and barriers\u2014is what we\u2019re focused on to make it easy and convenient for them to find their most favorite brands at a great price.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Nordstrom is also investing heavily in digital. Last year they merged Nordstrom with off-price Nordstrom Rack to make shopping super convenient for their customers. \u201c<\/span><span data-contrast=\"none\">The <a href=\"https:\/\/www.retaildive.com\/news\/nordstrom-leans-on-off-price-digital-to-chase-customers-and-profits\/594604\/\">integration<\/a><\/span><span data-contrast=\"none\"> has sped up order fulfillment, with on average four times more product available to the customer the next day and a one-day reduction in shipping speed.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To ensure the digital experience delivers, Nordstrom is rapidly expanding its product assortment <\/span><span data-contrast=\"none\">with the goal of offering more than <\/span><a href=\"https:\/\/www.retaildive.com\/news\/nordstrom-leans-on-off-price-digital-to-chase-customers-and-profits\/594604\/\"><span data-contrast=\"none\">1.5 million products over the next three to five years<\/span><\/a><span data-contrast=\"none\">. Nordstrom is taking an interesting approach to this expansion deciding not to do it via a marketplace or rely heavily on wholesale rather they\u2019ve increased drop shipping and a reliance on key brand partners (think digitally native) to get customers what they want when they want it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Nordstrom Chief Operating Officer Ken Worzel told <\/span><a href=\"https:\/\/www.retaildive.com\/news\/nordstrom-leans-on-off-price-digital-to-chase-customers-and-profits\/594604\/\"><span data-contrast=\"none\">RetailDive<\/span><\/a><span data-contrast=\"none\">, \u201cOur customers don\u2019t view themselves as store or digital shoppers, or only as Nordstrom or Nordstrom Rack shoppers. They see us as one company, and they expect to be able to engage with us seamlessly across all of our touchpoints.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Nordstrom partners with Rithum to power their drop-ship network. We help Nordstrom focus on getting closer to the customer by connecting them to products that are available so Nordstrom can serve them in the way they want to be served.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Off-price retailers can\u2019t ignore that consumer shopping behaviors have forever changed. Online is not an afterthought or add-on strategy. It\u2019s nuts-and-bolts as physical and digital fuse together ever more closely. Both need to be in lockstep to meet new expectations and provide a truly omnichannel and more convenient customer experience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We\u2019d love the opportunity to make ecommerce a success for your business. <a href=\"https:\/\/www.rithum.com\/contact-us\/#talk-to-sales\">Contact us<\/a>.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Off-price retailers (think Marshall\u2019s, T.J. Maxx) haven\u2019t relied on an ecommerce strategy in the past, and that mindset is now finally changing. This is good news for customers. As the shift to online accelerated during the pandemic, shoppers have come to expect to be able to shop their favorite stores on any channel at any [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Off-Price Retailers: Now\u2019s the Time to Step into Ecommerce | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/off-price-retailers-nows-the-time-to-step-into-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Off-Price Retailers: Now\u2019s the Time to Step into Ecommerce\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesOff-price retailers (think Marshall\u2019s, T.J. 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