{"id":3207,"date":"2023-11-30T11:33:13","date_gmt":"2023-11-30T11:33:13","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/the-future-is-virtual-3-reasons-the-metaverse-is-good-for-retail\/"},"modified":"2025-08-08T00:06:57","modified_gmt":"2025-08-08T00:06:57","slug":"the-future-is-virtual-3-reasons-the-metaverse-is-good-for-retail","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/the-future-is-virtual-3-reasons-the-metaverse-is-good-for-retail\/","title":{"rendered":"The Future is Virtual: 3 Reasons the Metaverse is Good for Retail\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"auto\">This new era of retail is about adding a human element to an invisible world of technology, blending in-store and online shopping experiences to create a true omnichannel shopping experience that is revolutionizing how consumers interact and engage with retailers. Enter the metaverse\u2014<\/span><span data-contrast=\"none\">shopping experiences integrated seamlessly throughout immersive digital worlds<\/span><span data-contrast=\"auto\"> via a gaming platform or a virtual storefront.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Brands including\u202f Nike and \u202fRalph Lauren have been testing the metaverse waters and they like what they\u2019re seeing. In<\/span> fact, Nike has made major moves towards a virtual future. They\u2019ve filed metaverse-related patent and trademark applications, established a Metaverse Studio, launched Nikeland on \u202fRoblox, and acquired the virtual fashion startup \u202fRTFKT (<a href=\"https:\/\/www.emarketer.com\/content\/what-metaverse-means-retail-today-what-s-store-tomorrow\">source<\/a>).<\/p>\n<p><span data-contrast=\"none\">As the metaverse jumps from hype mode to reality, retailers and brands have a lot of upside potential for making the metaverse a part of their strategy. Here\u2019s our take on the top 3 reasons why it\u2019s a good idea for retail.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:192,&quot;335559739&quot;:192,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">1. <\/span>A better way to engage with new customers and younger generations on their terms\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"color: #3366ff;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6614 alignright\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Meta-Blog-51-1024x870-1.jpg\" alt=\"\" width=\"583\" height=\"495\" \/><\/span>85% of consumers fe<span data-contrast=\"none\">el that for brands to be successful in the future, digital presences will be \u201cessential.\u201d <\/span><span data-contrast=\"auto\">Gen Z and Gen Alpha are \u201cdigital-natives\u201d and are the first group of consumers to most likely start their shopping online before going in-store. Gaming has helped pave the way for them creating digital worlds that have carried over to all facets of their lives\u2014and fashion retailers have taken the lead in collaborating with partners like Roblox to dress avatars in their brands. While largely undertaken as a branding awareness or marketing campaign, these brands see <\/span>the potential to seed a new generation of consumers and strengthen their relationship with them. <span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">During his session at the <a href=\"https:\/\/nrfbigshow.nrf.com\/\">National Retail Federation\u2019s<\/a><\/span><a href=\"https:\/\/nrfbigshow.nrf.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">Big Show<\/span><\/a><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"auto\">, <\/span><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">Patrice Louvet<\/span><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">, CEO of\u202f\u00a0<\/span><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">Ralph Lauren<\/span><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">, \u202f<\/span><a href=\"https:\/\/www.cnbc.com\/2022\/01\/17\/ralph-lauren-ceo-says-metaverse-is-way-to-tap-into-younger-shoppers.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">said <\/span><\/a><span lang=\"EN-US\" xml_lang=\"EN-US\" data-contrast=\"none\">that the metaverse is an opportunity to build relationships with younger consumers.<\/span><\/p>\n<p>Case in point: \u201cAccording to\u202f Shopify, interactions with products featuring 3D\/AR content had a 94% higher conversion rate than those without it. Consumers value the ability to try on real-world goods through AR and to visualize products in 3D, and these are features that can be transferred to more immersive digital settings (<a href=\"https:\/\/www.emarketer.com\/content\/what-metaverse-means-retail-today-what-s-store-tomorrow\">source<\/a>).\u201d<\/p>\n<p><strong><span style=\"color: #000000;\">2.<\/span> Humanizes digital experiences\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">As the digital and physical shopping world gets blurrier, integrating human touch points into technology and facilitating human-to-human communication to create a truly personalized shopping journey becomes more important. This is especially true for Gen Zers who are known for valuing experiences over material goods. A metaverse platform opens the door to building deeper customer relationships that can be customized to a specific customer\u2019s likes and preferences, increasing engagement, personal connection and building brand loyalty.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">3.<\/span> Potential to drive significant revenue\u00a0\u00a0<\/strong><\/p>\n<p>According to <a href=\"https:\/\/www.bloomberg.com\/professional\/blog\/metaverse-may-be-800-billion-market-next-tech-platform\/\">Bloomberg Intelligence<\/a>, the revenue opportunity could become $800 billion by 2024. Add to this the low to no cost of virtual goods that brands and retailers can make available on gaming or metaverse platforms and the enormous potential of unique nonfungible tokens, or NFTs, which are being sold for tens of thousands of dollars, and the metaverse could become a sizable revenue opportunity.<\/p>\n<p>For example, Under Armour launched a <a href=\"https:\/\/www.marketingdive.com\/news\/under-armours-wearable-nfts-honor-steph-curry-shattering-3-point-record\/616472\/\">series of footwear-themed NFTs priced at $333 each<\/a>, featured in the image below. The company sol<span data-contrast=\"none\">d out of 2,974 copies after the December 2021 release.\u00a0\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6615\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Meta-Blog-52-1024x762-1.png\" alt=\"\" width=\"601\" height=\"448\" \/><br \/>\n<span data-contrast=\"auto\">There\u2019s no doubt that the future of shopping will be shaped by the blending of the in-store<\/span> and online experience. This is a dynamic we\u2019ve all been witnessing in an accelerated way the past two years. Now, we\u2019re beginning to see how digital is pushing this forward with the metaverse, augmented\/virtual reality, <a href=\"https:\/\/www.rithum.com\/resources\/social-commerce-is-having-a-moment-why-its-time-for-retailers-to-invest-in-this-channel\/\">social commerce<\/a>. All of these technologies and platforms will play a pivotal role in strengthening customer relationships and ultimately, improving the overall consumer experience for generations to come.<\/p>\n<p>We\u2019d love the opportunity to help strategize your digital transformation. <a href=\"https:\/\/www.rithum.com\/contact-us\/#talk-to-sales\">Contact us.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>This new era of retail is about adding a human element to an invisible world of technology, blending in-store and online shopping experiences to create a true omnichannel shopping experience that is revolutionizing how consumers interact and engage with retailers. Enter the metaverse\u2014shopping experiences integrated seamlessly throughout immersive digital worlds via a gaming platform or [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future is Virtual: 3 Reasons the Metaverse is Good for Retail\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/the-future-is-virtual-3-reasons-the-metaverse-is-good-for-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future is Virtual: 3 Reasons the Metaverse is Good for Retail\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesThis new era of retail is about adding a human element to an invisible world of technology, blending in-store and online shopping experiences to create a true omnichannel shopping experience that is revolutionizing how consumers interact and engage with retailers. Enter the metaverse\u2014shopping experiences integrated seamlessly throughout immersive digital worlds via a gaming platform or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/the-future-is-virtual-3-reasons-the-metaverse-is-good-for-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-30T11:33:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T00:06:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-Metaverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" 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