{"id":3266,"date":"2023-11-30T09:20:41","date_gmt":"2023-11-30T09:20:41","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/how-to-use-product-content-to-build-better-customer-connections-on-marketplaces\/"},"modified":"2025-08-08T00:07:27","modified_gmt":"2025-08-08T00:07:27","slug":"how-to-use-product-content-to-build-better-customer-connections-on-marketplaces","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/how-to-use-product-content-to-build-better-customer-connections-on-marketplaces\/","title":{"rendered":"How to Use Product Content to Build Better Customer Connections on Marketplaces\u00a0\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"auto\">Congrats! You&#8217;ve successfully connected your brand to a marketplace. So, now it&#8217;s time to sit back and watch the sales increase, right? Not exactly. To succeed on marketplaces, brands and retailers need to invest the time and effort to create compelling content\u2014product descriptions\u2014that convince buyers to make a purchase. That sounds easy enough, but it\u2019s more than including some basic bullet points. And here&#8217;s why: Nearly <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rithum.com\/brands\/\">79% of consumers don\u2019t read full product listings when shopping online<\/a><\/span><span data-contrast=\"auto\"> \u2014 making effective imagery and videos critical for successful selling on marketplace channels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><strong>How to create more effective product content\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">First, it&#8217;s important to keep in mind that marketplaces and retailers have basic requirements for the types of data they need from brands and suppliers operating on their channel. Before listing any products, familiarize yourself with what a product description must, and must not, include for that particular marketplace.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6338\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/product-content-1-1024x478-1.png\" alt=\"\" width=\"2334\" height=\"1089\" \/><span data-contrast=\"auto\">A good product listing isn&#8217;t just providing context to shoppers, it\u2019s also a key component of the algorithms that drive search on many of those channels. It\u2019s not just a description with a couple of feature bullets, but a keyword-rich title, description AND feature bullets. Identify the keywords driving search volume and incorporate them in a way that feels natural. Forced wording is easy to spot!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to imagery, it&#8217;s important to understand that a \u201chero image\u201d can&#8217;t do all the work. Many marketplaces expect a certain number of images will accompany a product description to help consumers make an informed purchase decision. These images can be alternate product perspectives, unique features, infographics and\/or lifestyle images. Sell your product, build your brand and inform your customers through images and video.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><strong>Listed below are recommendations for product content from the top marketplaces:\u00a0<\/strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6339\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/product-content-2-1024x410-1.png\" alt=\"\" width=\"2334\" height=\"935\" \/><\/p>\n<p><span data-contrast=\"auto\">Short videos also help a consumer better understand the features and benefits of a product. They&#8217;re increasingly more valuable when you consider <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/neilpatel.com\/blog\/product-videos-conversion\/\">viewers are anywhere from 64-85% more likely to buy after watching a product video. <\/a><\/span><span data-contrast=\"none\">Our top tip for making a good video: Make sure it clearly explains what the product does. The video needs to help consumers understand it, and see the value of it.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">These are just the basics\u2014there&#8217;s a lot more that goes into optimizing product listings and preparing product content that will increase sales. Let us help!\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When you partner with Rithum, we take care of managing your product data. We analyze it to quickly identify gaps both in completeness and quality of product content. This analysis informs our strategy and then we work directly with you to build out content that\u2019s going to resonate and be effective for driving sales on the marketplaces, all while ensuring you&#8217;re providing the content those marketplaces are expecting from enterprise-level brands and suppliers. <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rithum.com\/contact-us\/#sales\">Contact us<\/a> <\/span>to learn more.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Check out our latest on-demand webinar to learn more about how to create content that converts: <\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rithum.com\/resources\/selling-with-confidence\/?rvlvd\"><i>Selling with Confidence: Accelerate Your Online Sales with a Trusted Partner<\/i><\/a><i>.<\/i><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Congrats! You&#8217;ve successfully connected your brand to a marketplace. So, now it&#8217;s time to sit back and watch the sales increase, right? Not exactly. To succeed on marketplaces, brands and retailers need to invest the time and effort to create compelling content\u2014product descriptions\u2014that convince buyers to make a purchase. That sounds easy enough, but it\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Product Content to Build Better Customer Connections on Marketplaces\u00a0\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/how-to-use-product-content-to-build-better-customer-connections-on-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Product Content to Build Better Customer Connections on Marketplaces\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesCongrats! 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