{"id":3294,"date":"2023-11-30T07:20:13","date_gmt":"2023-11-30T07:20:13","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/the-covid-19-effect-how-will-it-change-2020-holiday-shopping-plans\/"},"modified":"2025-08-08T00:07:46","modified_gmt":"2025-08-08T00:07:46","slug":"the-covid-19-effect-how-will-it-change-2020-holiday-shopping-plans","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/the-covid-19-effect-how-will-it-change-2020-holiday-shopping-plans\/","title":{"rendered":"The COVID-19 Effect: How Will it Change\u00a02020 Holiday Shopping Plans?\u00a0\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span data-contrast=\"none\">Holiday 2020 will be unlike one we\u2019ve ever seen with c<\/span><span data-contrast=\"none\">onsumers<\/span><span data-contrast=\"none\">\u00a0shopping differently this holiday season due to the\u00a0<\/span><span data-contrast=\"none\">ongoing\u00a0<\/span><span data-contrast=\"none\">threat of COVID-19.\u00a0<\/span><span data-contrast=\"none\">Pandemic restrictions are still in place, which has<\/span><span data-contrast=\"none\">\u00a0caus<\/span><span data-contrast=\"none\">ed<\/span><span data-contrast=\"none\">\u00a0retail stores to\u00a0<\/span><span data-contrast=\"none\">limit<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">capacity,\u00a0<\/span><span data-contrast=\"none\">implement\u00a0<\/span><span data-contrast=\"none\">strict safety protocols, and shorten<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">their\u00a0<\/span><span data-contrast=\"none\">hours<\/span><span data-contrast=\"none\">\u00a0of operation<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While there\u2019s no crystal ball as to how this season will shake out, w<\/span><span data-contrast=\"none\">e surveyed more than 2,500\u00a0<\/span><span data-contrast=\"none\">consumers\u00a0<\/span><span data-contrast=\"none\">to gain insights into how a fast-changing health situation<\/span><span data-contrast=\"none\">\u00a0will affect\u00a0<\/span><span data-contrast=\"none\">holiday<\/span><span data-contrast=\"none\">\u00a0shopping behavior<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">\u00a0in 2020.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"none\">One thing is clear: consumers are\u00a0<\/span><span data-contrast=\"none\">moving away from<\/span><span data-contrast=\"none\">\u00a0shopping in-store and<\/span><span data-contrast=\"none\">\u00a0plan to shop online to<\/span><span data-contrast=\"none\">\u00a0fi<\/span><span data-contrast=\"none\">nd<\/span><span data-contrast=\"none\">\u00a0the best deal<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5446\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Screen-Shot-2020-11-20-at-2.40.05-PM-824x1024-1.png\" alt=\"\" width=\"300\" height=\"677\" \/>Here\u2019s a\u00a0<\/span><span data-contrast=\"none\">quick\u00a0<\/span><span data-contrast=\"none\">look at the\u00a0<\/span><span data-contrast=\"none\">key\u00a0<\/span><span data-contrast=\"none\">findings:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><strong>Keep calm and shop online<\/strong><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Nearly 70% of respondents will NOT be going out to stores on Black Friday<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">71%\u00a0<\/span><span data-contrast=\"none\">are waiting for online Black Friday and Cyber Monday deals to begin their holiday shopping<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Over 72%\u00a0<\/span><span data-contrast=\"none\">are more likely to shop\u00a0<\/span><span data-contrast=\"none\">(online)\u00a0<\/span><span data-contrast=\"none\">at a retail<\/span><span data-contrast=\"none\">er that closes on Thanksgiving\u00a0<\/span><span data-contrast=\"none\">marking it as a return to a family-first holiday for\u00a0<\/span><span data-contrast=\"none\">employees<\/span><span data-contrast=\"none\">\u00a0by many major retailers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><strong>Product availability\u00a0will bring consumers\u2019 joy this holiday\u00a0<\/strong><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">70% of respondents have product availability and product assortment at the top of their list\u00a0<\/span><span data-contrast=\"none\">when<\/span><span data-contrast=\"none\">\u00a0deciding where to shop<\/span><span data-contrast=\"none\">\u00a0this season.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Many consumers (35%) have experienced out<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">of<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">stocks this year<\/span><span data-contrast=\"none\">, which has them worried they may experience this again during holiday peak.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5447\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Screen-Shot-2020-11-20-at-2.39.36-PM-1024x812-1.png\" alt=\"\" width=\"400\" height=\"317\" \/>Staying safe is a priority<\/strong><\/h4>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">83% of respondents are doing most of their holiday shopping online to keep up with soci<\/span><span data-contrast=\"none\">al distancing practices<\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Most consumers (81%) will only shop in person at stores that require mask mandates<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Noto Sans Symbols\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">More than 68% of respondents do not think it\u2019s safe\u00a0<\/span><span data-contrast=\"none\">for parents to\u00a0<\/span><span data-contrast=\"none\">let their children visit Santa Claus<\/span><span data-contrast=\"none\">\u00a0at a store<\/span><span data-contrast=\"none\">\u00a0this year<\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:200,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">T<\/span><span data-contrast=\"none\">he\u00a0<\/span><span data-contrast=\"none\">2020\u00a0<\/span><span data-contrast=\"none\">gift-giving season is shifting to a digital holiday as consumers\u00a0<\/span><span data-contrast=\"none\">turn to the safety and convenience\u00a0<\/span><span data-contrast=\"none\">of ecommerce. To make this peak season successful,\u00a0<\/span><span data-contrast=\"none\">r<\/span><span data-contrast=\"none\">etailers need to be sure that products are in-stock and\u00a0<\/span><span data-contrast=\"none\">that they\u2019re offering a wide\u00a0<\/span><span data-contrast=\"none\">assort<\/span><span data-contrast=\"none\">ment of items<\/span><span data-contrast=\"none\"> to give consumers the best experience.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">They can do this cost-effectively with<\/span><span data-contrast=\"auto\">\u00a0a digital supply chain that enables them to optimize it for each customer transaction in a capital-efficient way so they can offer and deliver an endless\u00a0<\/span><span data-contrast=\"auto\">product assortment via any channel at any time and ensure an exceptional customer experience<\/span><span data-contrast=\"none\">. Commerc<\/span><span data-contrast=\"none\">eHub<\/span><span data-contrast=\"none\">\u00a0can help you digitize your supply chain.\u00a0<\/span><span style=\"color: #0075ff;\"><a style=\"color: #0075ff;\" href=\"https:\/\/www.rithum.com\/contact-us\/#sales\">Contact your client executive to learn more<\/a><\/span><span data-contrast=\"none\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For more holiday 2020 sho<\/span><span data-contrast=\"none\">pping insights,\u00a0<\/span><span data-contrast=\"none\">download the<\/span><span data-contrast=\"none\">\u00a0Rithum 2020 Holiday Shopping Trends survey <span style=\"color: #0075ff;\"><a style=\"color: #0075ff;\" href=\"https:\/\/www.rithum.com\/resources\/2020-holiday-shopping-trends-covid-19-edition\/\">here<\/a><\/span><\/span><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Holiday 2020 will be unlike one we\u2019ve ever seen with consumers\u00a0shopping differently this holiday season due to the\u00a0ongoing\u00a0threat of COVID-19.\u00a0Pandemic restrictions are still in place, which has\u00a0caused\u00a0retail stores to\u00a0limit\u00a0capacity,\u00a0implement\u00a0strict safety protocols, and shorten\u00a0their\u00a0hours\u00a0of operation.\u00a0\u00a0 While there\u2019s no crystal ball as to how this season will shake out, we surveyed more than 2,500\u00a0consumers\u00a0to gain insights into [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[],"class_list":["post-3294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The COVID-19 Effect: How Will it Change\u00a02020 Holiday Shopping Plans?\u00a0\u00a0 | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/the-covid-19-effect-how-will-it-change-2020-holiday-shopping-plans\/\" \/>\n<meta property=\"og:locale\" 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