{"id":3298,"date":"2023-11-30T07:12:14","date_gmt":"2023-11-30T07:12:14","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/how-to-use-images-across-amazon-to-tell-a-cohesive-brand-story-and-increase-conversions\/"},"modified":"2025-08-08T00:07:47","modified_gmt":"2025-08-08T00:07:47","slug":"how-to-use-images-across-amazon-to-tell-a-cohesive-brand-story-and-increase-conversions","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/how-to-use-images-across-amazon-to-tell-a-cohesive-brand-story-and-increase-conversions\/","title":{"rendered":"How to Use Images Across Amazon to Tell a Cohesive Brand Story and Increase Conversions"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Like the packaging of an item in a retail store, product images have a big effect on purchasing decisions when shopping online. In fact, over 75% of ecommerce shoppers say product pictures are very influential when they’re deciding whether they want to buy a product online. Once you have increased discoverability to drive traffic to your listing, your images\u00a0provide the next best opportunity to influence buyers.\u00a0Providing multiple angles, infographics, and videos of your products\u00a0provide much needed context to complement descriptions and feature bullets.<\/p>\n

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What is a quality image?<\/strong><\/p>\n

In addition to getting the right angle and lighting for a good product shot, Amazon has four criteria that they use to determine a quality image as it relates to their marketplace.<\/p>\n

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  1. No drawings or sketches.<\/strong> Your product should appear front-and-center encompassing at least 80% of the image. \u2192Pro Tip<\/strong>: Ensure your images are at least 1,000\u00a0pixels\u00a0on longest side\u00a0to enable\u00a0Amazon\u2019s\u00a0zoom functionality\u00a0and add it as a block to break up the text.<\/li>\n
  2. Easy-to-understand.\u00a0<\/strong>Images should be directly related to the product and avoid confusion about what you\u2019re selling with lifestyle photos that do not showcase the product.<\/li>\n
  3. Information-rich.\u00a0<\/strong>This is your opportunity to inform your buyers. Well-produced infographics and other clear visuals detailing product attributes can be interpreted much easier than\u00a0a text-dense product description.<\/li>\n
  4. Quality over quantity.<\/strong> A photograph of packaging in dull lighting on a warehouse floor will not have the same ability to convince someone to buy your product as multiple, studio-quality images and infographics designed to educate buyers about your brand and product.<\/li>\n<\/ol>\n
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    Amazon is also clear about the kind of images they don\u2019t want sellers to use
    \non the site:<\/strong><\/h4>\n