{"id":3307,"date":"2023-11-30T06:47:32","date_gmt":"2023-11-30T06:47:32","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/promote-relegate-suppliers-across-wholesale-dropship-and-marketplace-fulfillment-models\/"},"modified":"2023-11-30T06:47:32","modified_gmt":"2023-11-30T06:47:32","slug":"promote-relegate-suppliers-across-wholesale-dropship-and-marketplace-fulfillment-models","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/promote-relegate-suppliers-across-wholesale-dropship-and-marketplace-fulfillment-models\/","title":{"rendered":"Promote & Relegate Suppliers Across Wholesale, Dropship, and Marketplace Fulfillment Models"},"content":{"rendered":"Reading Time: <\/span> < 1<\/span> minute<\/span><\/span>

Futbol teaches us many things: the importance of practice, a unique sense of satisfaction that comes from being part of a team, and the joy of competition. English soccer leagues also provide another lesson: the worst performers are relegated to the lower divisions at season\u2019s end, and the best performers in the lower divisions are promoted to top-tier competition. This is a great metaphor for managing supply chain supplier partners.<\/p>\n

The best retailers annually promote and relegate suppliers. Sometimes the best dropship suppliers are brought up to wholesale relationships (Premier League). Other times, wholesale\u00a0suppliers not cutting the mustard are relegated to dropship fulfillment (2nd Division). If a retailer has a marketplace, smaller suppliers can be further relegated and vice versa.<\/p>\n

Side note: did you know that the phrase \u201ccut the mustard\u201d has its origins in harvesting mustard as a crop? Apparently, it was tough work requiring very sharp tools, and if they were blunt, they couldn\u2019t cut the mustard. You\u2019re welcome.<\/p>\n

Anyway, it\u2019s about performance<\/em>. It\u2019s about putting the best products in the right positions on the field for your customers. That\u2019s how you win, day in and day out.<\/p>\n

If you want to maximize\u00a0ecommerce profitability, hit the record button for season 3 of Ted Lasso to watch later, then focus your attention on analyzing which of your suppliers are worthy of promotion or relegation. A more agile supply chain and ecommerce victory awaits.<\/p>\n

To learn more about Rithum commerce solutions for retailers, please contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> < 1<\/span> minute<\/span><\/span>Futbol teaches us many things: the importance of practice, a unique sense of satisfaction that comes from being part of a team, and the joy of competition. 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