{"id":3313,"date":"2023-10-20T00:18:25","date_gmt":"2023-10-20T00:18:25","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/free-shipping-or-fast-shipping-both\/"},"modified":"2023-10-20T00:18:25","modified_gmt":"2023-10-20T00:18:25","slug":"free-shipping-or-fast-shipping-both","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/free-shipping-or-fast-shipping-both\/","title":{"rendered":"Free Shipping or Fast Shipping? Both!"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">You can have a great product, but if you can\u2019t get it to the customer free of cost or within two days, you have a great product without any takers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2023, customers expect nothing less than free and fast shipping. According to an analysis conducted by <\/span><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Baymard Institute<\/span><\/a><span style=\"font-weight: 400;\"> of 49 different studies,<\/span><span style=\"font-weight: 400;\"> 47% of people abandon carts because of extra costs (including shipping) and 24% abandon because of slow deliveries, making shipping cost and delivery time the two of the biggest reasons for cart abandonment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality for sellers is different. It is extremely hard to offer both free and fast shipping if you don\u2019t have the pockets for Fulfillment by Amazon. Sellers often find themselves caught between the options of offering free shipping or fast shipping and end up choosing one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this strategy might work in the short term, it\u2019s not sustainable. With Amazon doubling down on making one-day deliveries possible, customer expectations will only go up.\u00a0<\/span><\/p>\n<h2>Who wins then \u2014 free or fast shipping?<\/h2>\n<p><span style=\"font-weight: 400;\">Both! Offering just one is simply not enough! Remember that you\u2019re competing for customers on extremely popular marketplaces such as Amazon and Shopify, and if you offer just one, your product will not stand out, no matter how great it is. Moreover, you need to offer both across all marketplaces your product is listed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But offering free and fast shipping is no easy task. Especially when you have to do it nationwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellers already have some great solutions available such as Fulfillment by Amazon (FBA) and traditional 3PLs like Deliverr, but they can come with their own challenges. Let\u2019s explore the key features you need from a fulfillment partner.\u00a0<\/span><\/p>\n<h2>What are ideal features in a fulfillment partner?<\/h2>\n<h3><b>Nationwide warehouse network<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best 3PLs offer true <\/span><a href=\"https:\/\/www.cahoot.ai\/usa-fulfillment-centers-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">national fulfillment services<\/span><\/a><span style=\"font-weight: 400;\"> by placing inventory in four or more locations across the US. Nationwide inventory distribution minimizes shipping costs by strategically placing product across the country closer to the end customer. The benefit to you is that these networks will cover 99%+ of US consumers with two-day shipping at economy shipping rates. No matter where your customer wants their product shipped, you\u2019ll have inventory nearby. They get their item lightning fast, and you pay the cheapest possible rate.<\/span><\/p>\n<h3><b>Multichannel flexibility\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce merchants are pushing into multiple sales channels to maximize growth, and your 3PL should be able to easily integrate with all of them. In addition to a nationwide network of warehouses, your 3PL should be integrated across all your major sales channels so you unlock both free and fast shipping across marketplaces, through one partner.\u00a0<\/span><\/p>\n<h3><b>Affordability across small, standard and oversized product types<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To achieve free and fast shipping, you need to save costs at every touch point. Many 3PLs optimize rates only for certain types of products \u2014 small, standard or large. For example, Amazon FBA is amazingly cheap for small and light products, but expensive for items that weigh just a few pounds. The best fulfillment partner should offer great rates regardless of the product size, offering both scalability and flexibility.\u00a0\u00a0<\/span><\/p>\n<h3><b>Free and fast shipping for both fast-moving and slow-moving SKUs\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s imperative that you offer free and fast shipping across your product portfolio, to ensure growth momentum on all your products. Most sellers have fast-moving and slow-moving SKUs in their catalog. In the early stages they rely on a \u201chero\u201d SKU for a major chunk of their profits. The slow movers are stored in less expensive areas of the country and they\u2019re difficult to distribute because that strategy significantly increases inventory carrying costs. In short, sellers are compelled to opt for different strategies for their fast-moving and slow-moving goods. FBA specializes in fast-moving goods only and 3PLs like Deliverr use the same strategy as well. The best 3PLs offer you a consolidated network for fast movers and slow movers, streamlining your operations while saving you time and money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce marketplaces have become extremely competitive for online merchants. There are some reports that favor the free shipping narrative, and others that favor the fast shipping narrative. Nevertheless, if merchants want a competitive advantage beyond their products, they need to be excellent at both \u2014 free and fast shipping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Cahoot\u2019s <\/span><a href=\"https:\/\/www.cahoot.ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer fulfillment network<\/span><\/a><span style=\"font-weight: 400;\">, you can have ultrafast eCommerce order fulfillment at prices lower than most of our competitors. Order Fulfillment is a growth driver, not a cost center \u2013 Cahoot, stands firmly behind this ideology. <\/span><a href=\"https:\/\/www.cahoot.ai\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to learn more. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>You can have a great product, but if you can\u2019t get it to the customer free of cost or within two days, you have a great product without any takers.\u00a0 In 2023, customers expect nothing less than free and fast shipping. According to an analysis conducted by Baymard Institute of 49 different studies, 47% of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[354],"tags":[398],"coauthors":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-free-shipping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free Shipping or Fast Shipping? Both! | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/free-shipping-or-fast-shipping-both\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Shipping or Fast Shipping? Both!\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesYou can have a great product, but if you can\u2019t get it to the customer free of cost or within two days, you have a great product without any takers.\u00a0 In 2023, customers expect nothing less than free and fast shipping. 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