{"id":3399,"date":"2022-11-11T03:10:32","date_gmt":"2022-11-11T03:10:32","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/how-to-fix-general-marketplace-errors\/"},"modified":"2022-11-11T03:10:32","modified_gmt":"2022-11-11T03:10:32","slug":"how-to-fix-general-marketplace-errors","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/how-to-fix-general-marketplace-errors\/","title":{"rendered":"Tactics to Tackle E-Commerce Marketplace Errors"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Resolving marketplace errors is often a daunting task. The sheer number of errors can be intimidating \u2014 not to mention the different error types and requirements that depend on the marketplace. Addressing errors doesn\u2019t have to be overwhelming, though, when you come at it with a plan. We\u2019re outlining a few of our error resolution best practices so the next time you start to tackle those marketplace errors, the resolutions will feel a little more doable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are our pro tips to begin resolving errors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break down errors into manageable groups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage business rules and lookup lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize information and content from your provider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with software and marketplace support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay on top of errors<\/span><\/li>\n<\/ul>\n<h2><b>Break Marketplace Errors into Manageable Groups<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, don\u2019t let the sheer volume\u00a0 marketplace errors overwhelm you \u2014 regardless of the exact number. Even the most established brands and retailers face challenges in this area at some point. Sometimes, just a few keystrokes can resolve hundreds of errors, if the root cause is the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by segmenting errors into similar groups. For example, group together errors by type. You can see if you have a large quantity of items that are being impacted by the same error or just a handful that can be resolved quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">As a result of this grouping, the actions necessary to resolve these errors automatically narrows. In addition, filters can help identify the most important errors to tackle. For example, filtering for products that are not listed and that have a specific quantity (e.g., &gt;100 or &gt;1) can help you find the true lists of products that are in stock and help to put this inventory forward for consumers to find.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to get errors into groups is by exporting files directly out of the software platform. In some instances, this can provide a little more flexibility as you work with the SKUs associated with each error more directly. <\/span><\/p>\n<div class=\"calloutText\" style=\"line-height: 2em; background: #efefef; padding: 40px; margin-bottom: 40px; border-style: solid; border-image: linear-gradient( to bottom, #6b22fb, rgb(154 0 255) ) 20 100%; border-right: none !important;\">Rithum actually has a built-in errors view that shows errors grouped by type called the \u201cErrors &amp; Messages\u201d view. You can find the view underneath <i>Sell &gt; Marketplace Name &gt; Listings &gt; Errors &amp; Messages<\/i>. Utilizing this view allows you to easily identify which error type is impacting you the most and where you may want to focus efforts. Rithum also has built-in functionality that makes it possible to filter in both the \u201cErrors &amp; Messages\u201d as well as the \u201cBy Product\u201d <i>(Sell &gt; Marketplace Name &gt; Listings &gt; By Product)<\/i> views.<\/div>\n<h2><b>Prioritize Errors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After you\u2019ve broken the errors into groups, how do you decide which group you tackle first? <\/span><span style=\"font-weight: 400;\">A good rule of thumb is that time is usually better spent fixing errors that impact a larger portion of SKUs rather than working on a one-off basis. Therefore, selecting the group of errors impacting the most SKUs is typically where we would recommend getting started.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great place to begin is on errors that require minimal effort to fix. Low-effort error resolutions could be as simple as mapping a readily available attribute to a marketplace template or setting up a quick business rule that appropriately transforms your data to the marketplace requirement for all impacted SKUs. These quick fixes can have a huge impact on your overall listed rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some errors will have to be resolved on a smaller scale. However, we recommend reserving one-off error resolutions for high-priority items (e.g., top sellers, items that will be featured in a sale or promotion)<\/span><\/p>\n<h2><b>Leverage Business Rules and Lookup Lists<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Business rules and lookup lists are powerful tools that can help you resolve hundreds of errors in minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business rules are used to transform your data to meet marketplace requirements like sending titles and descriptions of the appropriate length and removing HTML from data. <\/span><span style=\"font-weight: 400;\">Using business rules in your error resolution efforts doesn\u2019t have to be perfect in every instance, and you can fine-tune the rules later. For example, you may have descriptions that exceed a particular marketplace limit. You could use a business rule to limit your character count and ensure your listings show up. Then, as time permits, you can go back and make adjustments to individual listings to optimize content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lookup lists are perfect for one-to-one data transformations to meet marketplace requirements. Lookup lists are used to create lists of values for a given field that you can then map to the values allowed by each marketplace. They are extremely handy for specific details like size and color. Because each marketplace has its own set of requirements for these, you don\u2019t want to spend time creating a new attribute for each one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building business rules and lookup lists to apply to marketplace templates is perhaps the single biggest timesaver when it comes to error resolution and we highly encourage their use.\u00a0<\/span><\/p>\n<div class=\"calloutText\" style=\"line-height: 2em; background: #efefef; padding: 40px; margin-bottom: 40px; border-style: solid; border-image: linear-gradient( to bottom, #6b22fb, rgb(154 0 255) ) 20 100%; border-right: none !important;\"><i><span style=\"font-weight: 400;\">To learn more about business rules on the Rithum platform, visit <\/span><\/i><a href=\"https:\/\/knowledge.rithum.com\/kc?id=kb_article_view&amp;sysparm_article=KB0011646\"><i><span style=\"font-weight: 400;\">this Rithum Knowledge Center article<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0 To learn more about lookup lists, visit <\/span><\/i><a href=\"https:\/\/knowledge.rithum.com\/kc?id=kb_article_view&amp;sysparm_article=KB0011338\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">this Rithum Knowledge Center article<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/div>\n<h2>Utilize Information and Content from Your Provider<\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes you just won\u2019t know how to resolve an error. That\u2019s where your e-commerce software provider comes in. You should be able to access clear, informative content designed to help you work through common marketplace listing issues and achieve optimal success on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Rithum <\/span><a href=\"https:\/\/knowledge.rithum.com\/kc?id=index\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Knowledge Center<\/span><\/a><span style=\"font-weight: 400;\"> is a fantastic resource that can provide answers when you run into an error you\u2019re not sure how to approach. Simply search for the error you are encountering or enter keywords from any marketplace errors you\u2019re seeing to help in your resolution efforts. You can also use the Knowledge Center to better understand various features within the Rithum platform and available through our marketplace partners. And if you can\u2019t find what you\u2019re looking for, you can always post a question in our forums.<\/span><\/p>\n<h2><b>Work with Software and Marketplace Support<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So what do you do if you have an urgent error that you don\u2019t know how to solve? Or you are just\u2026 stuck? Reach out to support! The sources of the error you are facing help you to determine where a support case should be opened. Errors generated from the e-commerce software generally involve missing information in required fields or invalid values (at Rithum, they\u2019re called \u201cvalidation errors\u201d). Marketplace errors are received back from the marketplace itself (in Rithum, these are prefaced with \u201cError from\u201d followed by the name of the marketplace sending the error). Once you determine the source of the error, you\u2019ll be able to open a support case with the appropriate team.<\/span><\/p>\n<div class=\"calloutText\" style=\"line-height: 2em; background: #efefef; padding: 40px; margin-bottom: 40px; border-style: solid; border-image: linear-gradient( to bottom, #6b22fb, rgb(154 0 255) ) 20 100%; border-right: none !important;\">Rithum has a dedicated support team to help serve our customers and they are a great resource available to you as you work on error resolution.<\/div>\n<h2><b>Stay on Top of Errors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The key to maintaining a low error percentage is developing a realistic and consistent approach to error resolution. Regular review of marketplace errors ensures that they do not get out of hand, reduces any effects on your sales \u2014 and prevents that feeling of an unachievable task lurking in your to-do list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When monitoring, we recommend:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checking the listed status of top sellers and items that will be included in sales or promotions <\/span><i><span style=\"font-weight: 400;\">before <\/span><\/i><span style=\"font-weight: 400;\">key dates or holidays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After adding new products to your catalog or expanding your assortment on a particular marketplace, double-check those items get listed rather than letting them accumulate errors\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating long-lasting solutions rather than quick fixes so you can avoid solving for same error over and over again<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Looking for additional help resolving errors and reaching your performance goals? The <\/span><a href=\"https:\/\/www.rithum.com\/services\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum Managed Services<\/span><\/a><span style=\"font-weight: 400;\"> team offers personalized consultation, strategies and guidance based on years of experience as well as long-standing relationships with Amazon, eBay, Zalando and other e-commerce leaders.\u00a0<\/span><span style=\"font-weight: 400;\">We also offer short-term consulting services. Rithum\u2019s suite of consulting services provides direct access to our team of marketplace and digital marketing experts for short-term engagements. Whether you\u2019re just getting started with marketplaces and need a comprehensive selling plan or simply needing a quick campaign tune-up, our <\/span><a href=\"https:\/\/www.rithum.com\/services\/consulting-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Consulting Services<\/span><\/a><span style=\"font-weight: 400;\"> experts have a project plan that can help.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Editor\u2019s Note: This post was originally published in September 2019 and was updated in October 2022 for accuracy and comprehensiveness.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Approaching marketplace errors can be overwhelming, especially if you have a lot of them. While no guide could possibly go over every possible error on all marketplaces, today we\u2019ll review some strategies you can use to make the process easier.<\/p>\n","protected":false},"author":4,"featured_media":3400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[356,358],"tags":[456,457,458,346,459],"coauthors":[],"class_list":["post-3399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-marketplaces","tag-common-marketplace-errors","tag-error-resolution","tag-how-to","tag-marketplaces","tag-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tactics to Tackle E-Commerce Marketplace Errors | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/how-to-fix-general-marketplace-errors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tactics to Tackle E-Commerce Marketplace Errors\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  5 minutesApproaching marketplace errors can be overwhelming, especially if you have a lot of them. 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