{"id":3433,"date":"2022-09-20T20:47:54","date_gmt":"2022-09-20T20:47:54","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/selling-cross-border-with-walmarts-north-american-marketplaces\/"},"modified":"2025-08-08T00:10:32","modified_gmt":"2025-08-08T00:10:32","slug":"selling-cross-border-with-walmarts-north-american-marketplaces","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/selling-cross-border-with-walmarts-north-american-marketplaces\/","title":{"rendered":"Selling Cross-Border with Walmart\u2019s North American Marketplaces"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Walmart is the world\u2019s <\/span>largest<\/span><\/a> company by revenue. Since the late 20th century, it\u2019s been a household name that\u2019s synonymous with value and extensive inventory. Today, it\u2019s also leading the online retailer pack with marketplaces for countries around the world.<\/span><\/p>\n

We recently co-hosted a two-part webinar with Walmart on its Canadian and Mexican marketplaces. Ready to expand to new regions? Here\u2019s what you need to know.<\/span><\/p>\n

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All three of Walmart\u2019s North American marketplaces offer zero monthly fees and no setup costs to get started. Unlike Amazon\u2019s subscription, Walmart only requires referral fees based on the product\u2019s category.<\/span><\/p>\n

Walmart Canada Marketplace<\/b><\/h2>\n

Walmart Canada Marketplace<\/span><\/a> is open to many countries and is experienced with cross-border selling. According to Walmart, it is the second most visited retail website in Canada with more than 17 million unique monthly visitors. Most Canadians live within a few miles of a Walmart Supercenter, but the online marketplace offers more product and brand selection than brick and mortar stores with 35 million additional products online.\u00a0<\/span><\/p>\n

Walmart Canada\u2019s top customer segments include Millennials (41%), families with kids (55%) and the affluent, which includes those with medium-high income (54%) and higher education (83%). In 2021, Canadian consumers spent <\/span>60%<\/span><\/a> of their disposable income on US goods and services, particularly in the home office, tools, health and exercise, personal care, special needs, entertainment, toys, and electronics categories.<\/span><\/p>\n

Walmart.ca is home to featured brands like Lenovo, Dyson, Sealy and Bissell, among others. As part of the marketplace, sellers like these receive benefits such as:<\/span><\/p>\n