{"id":3459,"date":"2022-08-15T22:11:50","date_gmt":"2022-08-15T22:11:50","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/b2b-marketplaces-are-the-fastest-growing-e-commerce-channel-says-new-report\/"},"modified":"2025-08-08T00:10:56","modified_gmt":"2025-08-08T00:10:56","slug":"b2b-marketplaces-are-the-fastest-growing-e-commerce-channel-says-new-report","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/b2b-marketplaces-are-the-fastest-growing-e-commerce-channel-says-new-report\/","title":{"rendered":"B2B Marketplaces Are the Fastest-Growing E-Commerce Channel Says New Report"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">Digital Commerce 360 just released its <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/digital-commerce-360-2022-b2b-marketplaces-growth-and-trends\/\"><span style=\"font-weight: 400;\">2022 B2B Marketplaces: Growth and Trends report<\/span><\/a><span style=\"font-weight: 400;\"> detailing the state of business marketplaces and how they\u2019re shaping the future of business-to-business (B2B) digital commerce.<\/span><\/p>\n<p><b>The biggest takeaway? Despite the longstanding love\/hate relationship between B2B e-commerce and marketplaces, B2B marketplace sales are now the fastest-growing digital commerce sales channel.\u00a0<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-111268 size-full\" src=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/DC360-chart-2022-1.png\" alt=\"\" width=\"693\" height=\"432\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Though B2B marketplaces like Amazon Business or Alibaba were once a blip on the B2B e-commerce landscape, digital-first buyers now seek out marketplaces to source and purchase their company goods and services, thanks in part to ongoing supply chain disruption due to COVID-19.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report presents several key findings, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales on B2B marketplaces increased 131% to $56.5 billion in 2021, and they\u2019re projected to keep pace toward $130 billion in 2022, making them the fastest-growing e-commerce channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a result of COVID-19, B2B buyers took to the internet, with 57% buying \u201csomewhat more\u201d or \u201csignificantly more\u201d on marketplaces since 2020. As a result, 26% of B2B buyers now say more than half of their buying is done on marketplaces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Just three years ago, Digital Commerce 360 was following 75-100 marketplaces. Today, the company holds metrics and analyses for <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/digital-commerce-360-2022-b2b-marketplaces-growth-and-trends\/\"><span style=\"font-weight: 400;\">400 commercial and vertical-specific marketplaces<\/span><\/a><span style=\"font-weight: 400;\"> across 18 countries.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon Business remains the single most dominant B2B marketplace with a predicted gross volume of $41.5 billion this year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The report also features insights from key industry experts, including ChannelAdviser\u2019s Product Marketing Manager Bradley Hearn, around the importance of a holistic approach to B2B companies\u2019 marketplace efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSellers must have centralized strategies for repricing, product data optimization and syndication, advertising, analytics and connections to fulfillment and shipping partners,\u201d said Hearn. \u201cA <\/span><a href=\"https:\/\/www.rithum.com\/solutions\/\"><span style=\"font-weight: 400;\">centralized, multichannel commerce platform<\/span><\/a><span style=\"font-weight: 400;\"> helps you expand more efficiently by connecting to new sales channels, managing product content and data feeds, advertising and managing inventory and orders.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readers can also view case studies from B2B marketplace ShapeConnect and HVAC distributor Watsco, as well as Unilever, one of the world\u2019s biggest and oldest consumer brand manufacturers. B2B e-commerce is now a digital growth driver for Unilever, with sales on their B2B platforms growing 69% already in 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The B2B marketplace movement is here to stay, judging by the growing relationship between buyers, sellers and marketplaces. More than that, business marketplaces have become a digital commerce staple that B2B brands and retailers can\u2019t afford to ignore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the full <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/digital-commerce-360-2022-b2b-marketplaces-growth-and-trends\/\"><span style=\"font-weight: 400;\">2022 B2B Marketplaces: Growth and Trends report<\/span><\/a><span style=\"font-weight: 400;\"> to learn more.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Digital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they\u2019re shaping the future of business-to-business (B2B) digital commerce. The biggest takeaway? Despite the longstanding love\/hate relationship between B2B e-commerce and marketplaces, B2B marketplace sales are now the fastest-growing digital commerce sales channel.\u00a0 Though [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[354,358],"tags":[494,495,496,381],"coauthors":[],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","category-marketplaces","tag-b2b","tag-b2b-e-commerce","tag-b2b-marketplace","tag-digital-commerce-360"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B Marketplaces Are the Fastest-Growing E-Commerce Channel Says New Report | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/b2b-marketplaces-are-the-fastest-growing-e-commerce-channel-says-new-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marketplaces Are the Fastest-Growing E-Commerce Channel Says New Report\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesDigital Commerce 360 just released its 2022 B2B Marketplaces: Growth and Trends report detailing the state of business marketplaces and how they\u2019re shaping the future of business-to-business (B2B) digital commerce. The biggest takeaway? 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