{"id":3481,"date":"2022-06-23T19:17:50","date_gmt":"2022-06-23T19:17:50","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/new-forrester-report-4-forces-shaping-b2c-buying\/"},"modified":"2022-06-23T19:17:50","modified_gmt":"2022-06-23T19:17:50","slug":"new-forrester-report-4-forces-shaping-b2c-buying","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/new-forrester-report-4-forces-shaping-b2c-buying\/","title":{"rendered":"New Forrester Report: 4 Forces Shaping B2C Buying"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes<\/span><\/span>

Forrester isn\u2019t beating around the bush in its most recent assessment of the B2C environment. According to its latest report, \u201cIf you\u2019re in a consumer-facing business\u2026you\u2019re entering the most frenzied phase of innovation you\u2019ve ever experienced, and consumers won\u2019t let you rest anytime soon.\u201d<\/span><\/p>\n

The new report, <\/span>Vast, Fast, and Relentless: Consumer Buying Enters a New Era<\/span><\/a>, looks at the state of the customer-empowered commerce landscape \u2014 and what\u2019s to come for B2C businesses who are ambitious enough to keep up.<\/span><\/p>\n

Once timid in the face of online buying, consumers are now more willing than ever to test new brands and products. They are unrelenting in their use of personal devices when shopping, savvy when researching products and motivated to find the best buying experiences. Most importantly, they no longer need to choose between price, convenience and emotional experiences \u2014 they can opt for brands with modern delivery models that provide all three.\u00a0\u00a0<\/span><\/p>\n

Where does that leave your brand? The choice is yours.<\/span><\/p>\n

Four Forces Shaping B2C Buying<\/b><\/h2>\n

Forrester indicates the future of B2C buying will not involve a shift from traditional to digital, nor will self-service be fully abandoned for delivery. Instead, the future includes a world laser-focused on consumer motivations and the four forces shaping consumer buying habits:<\/span><\/b><\/p>\n

1. Price and Convenience<\/b><\/h3>\n

Marketplaces are now known for their convenience, accessibility and skill in finding the best prices. It\u2019s this ability to aggregate myriad options that will lead to the displacement of long-held household names, just as travel websites led to the demise of travel agents.<\/span><\/b><\/p>\n

2. Consumer Experimentation<\/b><\/h3>\n

Today\u2019s consumers expect and reward experimentation. Brands that woo consumers with innovation are investing more in R&D (product and experience development) than acquisition to enable the products themselves to drive growth. Consumers\u2019 personal experiences with the products (i.e., ease of use, effectiveness and emotional impact) are what influence their decision to continue or abandon use.\u00a0<\/span><\/b><\/p>\n

3. Values-Based Buying<\/b><\/h3>\n

Corporate ethics span a range of topics, from data privacy and transparency to sustainability and human rights. Forrester believes companies that haven\u2019t yet established and communicated values are already laggards \u2014 and the need to do so will only become more crucial.\u00a0<\/span><\/b><\/p>\n

4. Evolving Business Models<\/b><\/h3>\n

The time has come for companies with traditional commerce practices to stop fighting the new landscape and adapt. They must showcase their relevance to customers and evaluate multiple concurrent business models that prioritize:<\/span><\/b><\/p>\n