{"id":3491,"date":"2022-06-10T20:51:30","date_gmt":"2022-06-10T20:51:30","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/are-you-ready-for-prime-day-2022\/"},"modified":"2022-06-10T20:51:30","modified_gmt":"2022-06-10T20:51:30","slug":"are-you-ready-for-prime-day-2022","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/are-you-ready-for-prime-day-2022\/","title":{"rendered":"Are You Ready for Prime Day 2022?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">The most anticipated Amazon shopping day of the year is almost here!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prime Day 2022 is on its way and promises to be even bigger than <\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/get-ready-for-amazon-prime-day-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">last year\u2019s event<\/span><\/a><span style=\"font-weight: 400;\">, which boasted success metrics such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.statista.com\/statistics\/728120\/annual-amazon-prime-day-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$11.2 billion in sales<\/span><\/a><span style=\"font-weight: 400;\">, 65% of which came from the U.S. alone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.aboutamazon.com\/news\/amazon-prime\/prime-day-2021-two-biggest-days-ever-for-small-and-medium-sized-businesses\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">250 million items<\/span><\/a><span style=\"font-weight: 400;\"> sold worldwide\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.aboutamazon.com\/news\/amazon-prime\/prime-day-2021-two-biggest-days-ever-for-small-and-medium-sized-businesses\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Best-selling categories<\/span><\/a><span style=\"font-weight: 400;\"> including tools, beauty, nutrition, baby care, electronics, apparel and household products<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The annual event typically spans two full shopping days in mid-July. Is your brand ready for one of the biggest online retail events of the year?\u00a0<\/span><\/p>\n<h2><b>Prime Day Tips for Online Retailers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Prime has more than <\/span><a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\/prime-day\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">150 million paid subscribers<\/span><\/a><span style=\"font-weight: 400;\"> and 300 million active customer accounts. Ensuring a successful Prime Day 2022 means preparing everything from enticing promotions to reliable fulfillment. Prepare for the big day by focusing on three key areas:<\/span><\/p>\n<h3><b>Marketing<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a strong <\/span><a href=\"https:\/\/www.rithum.com\/solutions\/amazon-ebay-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon Advertising<\/span><\/a><span style=\"font-weight: 400;\"> strategy and schedule promotions well in advance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start testing your campaigns and ad formats now to ensure shoppers clearly see your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re a registered brand, take advantage of <\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/a-guide-to-amazon-a-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A+ content<\/span><\/a><span style=\"font-weight: 400;\"> to increase traffic, boost sales and cross-promote other products.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Sales<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your product titles and feature bullets for the highest engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare your listings with competitor listings to see what you\u2019re up against.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try an <\/span><a href=\"https:\/\/www.rithum.com\/solutions\/repricing-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon repricer<\/span><\/a><span style=\"font-weight: 400;\"> to compete with other listings and boost revenue.<\/span><\/li>\n<\/ul>\n<h3><b>Fulfillment<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Iron out any kinks in shipping and delivery to ensure fast, error-free fulfillment during the event.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you\u2019re using FBA, make sure your inventory arrives to Amazon\u2019s fulfillment centers in time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set expectations with your team for efficient day-of communication and execution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the <\/span><a href=\"https:\/\/www.rithum.com\/solutions\/shipping-management-suite\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum Shipping Management Suite<\/span><\/a><span style=\"font-weight: 400;\"> to route each order to the most cost-effective carrier.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want even more tips and tricks to prepare for Prime Day 2022? Download our new <a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/the-complete-2022-prime-day-checklist\/\" target=\"_blank\" rel=\"noopener\">Prime Day checklist<\/a> for specific tasks to complete before the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/www.rithum.com\/services\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum Managed Services<\/span><\/a><span style=\"font-weight: 400;\"> for hands-on prep that\u2019s tailored to your business \u2014 on Amazon and hundreds of other channels. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The most anticipated Amazon shopping day of the year is almost here!\u00a0 Prime Day 2022 is on its way and promises to be even bigger than last year\u2019s event, which boasted success metrics such as: $11.2 billion in sales, 65% of which came from the U.S. alone 250 million items sold worldwide\u00a0 Best-selling categories including [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[366,358],"tags":[512,394,386,410,513],"coauthors":[],"class_list":["post-3491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketplaces","tag-advertising-on-amazon","tag-amazon-prime-day","tag-fulfillment","tag-marketing","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are You Ready for Prime Day 2022? 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