{"id":3500,"date":"2022-05-12T15:41:36","date_gmt":"2022-05-12T15:41:36","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/commerce-cross-border\/"},"modified":"2022-05-12T15:41:36","modified_gmt":"2022-05-12T15:41:36","slug":"commerce-cross-border","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/commerce-cross-border\/","title":{"rendered":"Commerce Cross-Border : une opportunit\u00e9 \u00e0 ne pas manquer"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

Le e-commerce international n\u2019a jamais \u00e9t\u00e9 aussi accessible. Selon Euromonitor\u00a0International, en 2021, les ventes issues du e-commerce transfrontalier ont atteint pr\u00e8s de 3200\u00a0milliards de dollars et devraient augmenter encore davantage. Mais vendre dans plusieurs pays peut avoir son lot de risques et de complications. En faisant preuve de strat\u00e9gie et de rigueur, les commer\u00e7ants peuvent r\u00e9colter le fruit de leurs efforts et bien plus encore.\u00a0<\/span><\/p>\n

Retail\u00a0TouchPoints vient de publier un <\/span>rapport exclusif<\/span><\/a> pour aider les commer\u00e7ants \u00e0 mieux comprendre les risques, les nuances et les informations cl\u00e9s associ\u00e9s au commerce international.\u00a0<\/span><\/p>\n

Place au commerce international <\/b><\/h2>\n

Vous avez r\u00e9ussi \u00e0 vendre vos produits dans votre pays et vous souhaitez passer \u00e0 l\u2019\u00e9tape sup\u00e9rieure\u00a0: vendre sur les march\u00e9s internationaux. Ainsi, vous pourrez atteindre des march\u00e9s inexploit\u00e9s, \u00e9tendre votre reach et faire le bonheur de nouveaux clients gr\u00e2ce \u00e0 votre offre. Mais ce n\u2019est pas une d\u00e9cision \u00e0 prendre \u00e0 la l\u00e9g\u00e8re. Cette strat\u00e9gie peut \u00eatre co\u00fbteuse et chronophage, et vous courez m\u00eame le risque d\u2019une baisse drastique des ventes si vous ne pr\u00e9parez pas le terrain en amont de fa\u00e7on intelligente.<\/span><\/p>\n

Pour r\u00e9ussir, les \u00e9quipes e-commerce doivent tenir compte de quatre points cl\u00e9s\u00a0:<\/span><\/p>\n

<\/b><\/b>1. Jaugez la demande et d\u00e9finissez votre proposition de valeur. <\/b>
\nVous \u00eates enthousiaste\u00a0\u2013 \u00e0 juste titre\u00a0\u2013 \u00e0 l\u2019id\u00e9e de conqu\u00e9rir un nouveau march\u00e9. N\u2019oubliez pas de faire des recherches et de faire preuve de prudence pour mettre toutes les chances de votre c\u00f4t\u00e9. Choisissez des march\u00e9s o\u00f9 vous \u00eates susceptible de r\u00e9ussir et analysez la demande pour confirmer vos chances de r\u00e9ussite. Dans les pays que vous ciblez, le march\u00e9 de la revente peut \u00eatre un bon indicateur de la demande latente pour vos produits\u00a0\u2013 demande que vous pouvez satisfaire en am\u00e9liorant le service client et la qualit\u00e9 de vos produits. Et si vous avez d\u00e9j\u00e0 des concurrents sur ce march\u00e9, d\u00e9terminez comment votre marque peut se diff\u00e9rencier.<\/span><\/b><\/p>\n

2. Recherchez des partenaires marketplace compatibles pour b\u00e2tir des fondations solides.\u00a0<\/b>
\nM\u00eame le commer\u00e7ant le mieux pr\u00e9par\u00e9 n\u2019a pas l\u2019expertise r\u00e9gionale d\u2019une entreprise qui op\u00e8re sur un march\u00e9 sp\u00e9cifique depuis des ann\u00e9es. Pour anticiper des \u00e9l\u00e9ments cl\u00e9s tels que la logistique du dernier kilom\u00e8tre, les tendances retail du pays et la d\u00e9marche \u00e0 suivre pour \u00eatre une marque reconnue, cherchez un partenaire dans le pays o\u00f9 vous souhaitez vous implanter. Gr\u00e2ce \u00e0 leur infrastructure et leur pr\u00e9sence, les marketplaces constituent d\u2019excellents partenaires internationaux. Lorsque vous choisissez une marketplace, v\u00e9rifiez la marge de man\u0153uvre que vous aurez. Si certaines marketplaces exercent un contr\u00f4le important sur le branding, d\u2019autres, comme Tmall en Chine, permettent aux marques de concevoir leur propre boutique en ligne et d\u2019avoir leur mot \u00e0 dire sur l\u2019exp\u00e9rience client globale. En outre, il vaut mieux opter pour un partenaire dont les valeurs sont en accord avec les v\u00f4tres afin d\u2019\u00e9viter les mauvaises surprises.<\/span><\/p>\n

3. Identifiez les challenges qui peuvent affecter le pricing. <\/b>
\nQui dit commerce international dit composer avec un enchev\u00eatrement potentiellement compliqu\u00e9 de taxes, de r\u00e9glementations et d\u2019autres frais. Sous-estimer les co\u00fbts peut nuire gravement \u00e0 vos r\u00e9sultats. Vous ne pouvez pas vous contenter de r\u00e9percuter les co\u00fbts sur le client car rien de pire pour un consommateur que de d\u00e9couvrir des frais suppl\u00e9mentaires au moment de finaliser son achat. Vous risquez de passer \u00e0 c\u00f4t\u00e9 de ventes. La solution\u00a0? Investir dans des outils num\u00e9riques capables d\u2019effectuer des ajustements de mani\u00e8re automatiques et faire preuve de transparence avec vos clients sur les frais qui leur seront factur\u00e9s.\u00a0<\/span><\/p>\n

Par exemple, Bling\u00a0Jewelry<\/a> exploite les capacit\u00e9s d\u2019automatisation de Rithum pour plus de clart\u00e9 et ainsi s\u2019adapter rapidement aux changements relatifs aux produits et au pricing, tenir compte du taux de change ou r\u00e9duire les erreurs. Lorsque vous ajustez le prix \u00e0 un endroit, Rithum le modifie automatiquement dans chaque devise en quelques minutes.<\/b><\/p>\n

4. <\/b>Regardez du c\u00f4t\u00e9 de la Chine, un march\u00e9 mature qui \u00e9volue rapidement.\u00a0<\/b>
\nEn 2020, les importations et les exportations e-commerce de la Chine ont atteint la somme colossale de 266,7\u00a0milliards de dollars, selon les donn\u00e9es des douanes chinoises. Les marques \u00e9trang\u00e8res \u00e9tant ultra populaires aupr\u00e8s des consommateurs chinois, le pays est une cible privil\u00e9gi\u00e9e pour les commer\u00e7ants (marques et retailers) qui cherchent \u00e0 se d\u00e9velopper \u00e0 l\u2019international. Cependant, le march\u00e9 chinois \u00e9volue \u00e0 un rythme rapide et des ajustements constants sont donc n\u00e9cessaires pour suivre les tendances de consommation et les nouvelles r\u00e9glementations. Investir sur le march\u00e9 chinois peut \u00eatre tr\u00e8s lucratif, cependant les retailers doivent \u00eatre pr\u00eats \u00e0 agir rapidement et \u00e0 s\u2019appuyer sur le soutien local de leurs partenaires.\u00a0<\/span><\/p>\n

<\/i> Maximisez-vous la pr\u00e9sence de vos produits\u00a0? Rithum a <\/span>r\u00e9cemment annonc\u00e9<\/span><\/a> sa prise en charge <\/span>de plus de 300\u00a0canaux mondiaux<\/span><\/a>. Contactez-nous pour <\/span>une d\u00e9mo<\/span><\/a> et d\u00e9couvrir comment tirer parti de ces march\u00e9s internationaux florissants.\u00a0<\/span><\/p>\n

T\u00e9l\u00e9chargez le rapport complet <\/span><\/a> pour d\u00e9couvrir quel continent conqu\u00e9rir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>Le e-commerce international n\u2019a jamais \u00e9t\u00e9 aussi accessible. Selon Euromonitor\u00a0International, en 2021, les ventes issues du e-commerce transfrontalier ont atteint pr\u00e8s de 3200\u00a0milliards de dollars et devraient augmenter encore davantage. Mais vendre dans plusieurs pays peut avoir son lot de risques et de complications. En faisant preuve de strat\u00e9gie et de rigueur, les commer\u00e7ants peuvent […]<\/p>\n","protected":false},"author":4,"featured_media":3501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[356,358],"tags":[],"coauthors":[],"class_list":["post-3500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-marketplaces"],"acf":[],"yoast_head":"\nCommerce Cross-Border : une opportunit\u00e9 \u00e0 ne pas manquer | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/commerce-cross-border\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce Cross-Border : une opportunit\u00e9 \u00e0 ne pas manquer\" \/>\n<meta property=\"og:description\" content=\"Reading Time: 3 minutesLe e-commerce international n\u2019a jamais \u00e9t\u00e9 aussi accessible. 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