{"id":3680,"date":"2020-08-31T19:17:19","date_gmt":"2020-08-31T19:17:19","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/major-automotive-and-powersports-brand-makes-successful-transition-to-3p-selling-with-rithum\/"},"modified":"2020-08-31T19:17:19","modified_gmt":"2020-08-31T19:17:19","slug":"major-automotive-and-powersports-brand-makes-successful-transition-to-3p-selling-with-rithum","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/major-automotive-and-powersports-brand-makes-successful-transition-to-3p-selling-with-rithum\/","title":{"rendered":"Major Automotive & Powersports Brand Makes Successful Transition to 3P Selling With Rithum"},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>

If there\u2019s one constant in the ever-evolving e-commerce industry, it’s change. Strategies that prove to be successful one month may need to be altered the next, and the competitive landscape can change by the day. For one Rithum client, being empowered to adapt to these rapid shifts has made a tremendous difference in the company’s ability to scale and grow.\u00a0 (Download the PDF version.<\/a>)\u00a0<\/span><\/p>\n

THE CLIENT<\/b><\/h3>\n

This well-known global tech company produces specialized electronic <\/span>equipment for the automotive, <\/span>marine, recreational vehicle and <\/span>powersports <\/span>industries. It\u2019s been creating high-quality products for several decades<\/span>, always <\/span>with the goal of making lives easier and keeping people safe.<\/span><\/p>\n

According to company executives, staying focused on two-step wholesale distribution led to tremendous growth over the years. The company reports it was able to dominate more than 70% of its niche market share, and eventually made a successful move to brick-and-mortar retailing.<\/span><\/p>\n

Then e-commerce came along, and things started to change. As more and more transactions took place online, the company says it became clear that yet another transition was in order.<\/span><\/p>\n

THE CHALLENGE<\/b><\/h3>\n

For a while, continuing business as usual appeared to be the best approach for the business. But eventually, the team realized that interacting directly with online consumers would be necessary if the company was going to maintain its strong position of influence and trust.<\/span><\/p>\n

During an interview with Rithum, the team described a pivotal day when leadership realized exactly what needed to happen next.<\/span><\/p>\n

\u201cThere was an ‘aha’ moment among the senior members of our team that we really needed to take a much more hands-on approach and control our destiny in e-commerce,” they said. “We needed to go directly through the platform and not let anyone else dictate what took place with our brand.\u201d<\/span><\/p>\n

It was the same day a decision started to take shape \u2014 one that would lead the company to work with e-commerce experts and begin building a new kind of relationship with consumers.<\/span><\/p>\n

THE CHANNELADVISOR SOLUTION<\/b><\/h3>\n

The team had been hearing about Rithum\u2019s unique mix of e-commerce expertise and advanced technology for years. So when the decision was made to pursue a direct-to-consumer model, leadership knew exactly who to turn to.<\/span><\/p>\n

\u201cInitially, we weren\u2019t ready for what Rithum had to offer,\u201d they explained. \u201cFast forward a few years, and the team knew exactly when the time was right.\u201d<\/span><\/p>\n

As the company started to create a new approach to digital marketing and online selling, the team leaned heavily on Rithum\u2019s robust set of tools and services. Specifically, the client leveraged:<\/span><\/p>\n