{"id":3719,"date":"2021-08-24T18:32:32","date_gmt":"2021-08-24T18:32:32","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/connect-2021-the-leading-e-commerce-event-of-the-year-is-back\/"},"modified":"2021-08-24T18:32:32","modified_gmt":"2021-08-24T18:32:32","slug":"connect-2021-the-leading-e-commerce-event-of-the-year-is-back","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/connect-2021-the-leading-e-commerce-event-of-the-year-is-back\/","title":{"rendered":"Rithum Connect 2021: The Leading E-Commerce Event of the Year is Back"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">The year\u2019s best e-commerce event, <\/span><a href=\"https:\/\/connect.rithum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum Connect<\/span><\/a><span style=\"font-weight: 400;\">, returns September 14-15, 2021! Registration is free and the entire conference is virtual, so you can join from the comfort of your own home or office.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We had an amazing turnout last year, with more than 2,500 registrants from 65 countries, and we can\u2019t wait for this year\u2019s two-day event. Take a seat where you feel most comfortable and join our team of e-commerce experts as they guide us through each session.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, we\u2019ve taken a different approach to sessions to help you focus on the topics most important to you. There are two tracks for you to choose from each day, all with highly specialized and tailored content:<\/span><\/p>\n<p><b>Day 1: September 14<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating Connections\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solutions For Success<\/span><\/li>\n<\/ul>\n<p><b>Day 2: September 15<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing the Buyer Journey<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigating the Evolving Landscape<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choose your own adventure and pick the sessions that will best suit your goals and provide you with results.<\/span><\/p>\n<h2>Connect to Expertise<\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen the extreme pace of innovation and adaptation in the wake of the pandemic and our speakers are bringing actionable steps to help you scale your business as our industry emerges into a new future.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And because of our long-standing relationships with Amazon, eBay, Facebook, Google, Walmart and other key e-commerce leaders, we can help you discover new strategies to <\/span><span style=\"font-weight: 400;\">stay at the leading-edge of e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connect kicks off with a keynote from Rithum\u2019s CEO, David Spitz. From there, you will hear from forward-thinking leaders on winning strategies for marketplaces, digital marketing, advertising, fulfillment and more.<\/span><\/p>\n<h2>Connect to Excellence<\/h2>\n<p><span style=\"font-weight: 400;\">Start with <\/span><b>Foundation for Success: The Importance of Quality Product Data<\/b><span style=\"font-weight: 400;\">, presented by Izabela Catiru, digital marketing team lead, to understand why it\u2019s so critical to have quality product data and what this information should look like for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rithum supports over 190 channels and we\u2019re constantly adding new ones. Learn about new global marketplaces and opportunities to increase your reach and sales in <\/span><b>Expanding Your E-Commerce Footprint Through New Sales Channels<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How the customer navigates through your site or product listings on marketplaces can determine whether they make a purchase from your business. In <\/span><b>From First Click to Last Mile: How to Successfully Manage the Entire Consumer Journey<\/b><span style=\"font-weight: 400;\">, senior product managers Alison Held and Michele Maginty will help you manage the complex pathways to purchase from consumers\u2019 first interaction with your product to the moment they confirm their purchase.<\/span><\/p>\n<h2>Connect to Innovation<\/h2>\n<p><span style=\"font-weight: 400;\">From initial temporary solutions to more sustainable options, brands and retailers have shown incredible resilience while adapting to the many challenges in the past year. We are emerging into a new future where innovative digital strategies must exceed the ever-changing demands of today\u2019s consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And competition remains fierce. Simply capturing the attention of buyers requires awareness of the latest advertising options available, intelligent insight and savvy decisions. In <\/span><b>The Rise of Retail Media: Why Improving Product Visibility Is Critical for Successful Selling<\/b><span style=\"font-weight: 400;\">, Rithum\u2019s Vice President of Digital Marketing Strategy Link Walls will share insights about an entirely new category of advertising \u2014 retail media, one of the fastest growing parts of the digital advertising market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just a glimpse into Connect 2021. Stay tuned to the <\/span><a href=\"https:\/\/connect.rithum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Connect 20201 website<\/span><\/a><span style=\"font-weight: 400;\"> as we will be adding more sessions and speakers in the weeks to come.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the full <\/span><a href=\"https:\/\/connect.rithum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">agenda<\/span><\/a><span style=\"font-weight: 400;\">, note your favorite sessions and join us on September 14-15!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/connect.rithum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Register now&gt;&gt;<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>The year\u2019s best e-commerce event, Rithum Connect, returns September 14-15, 2021! Registration is free and the entire conference is virtual, so you can join from the comfort of your own home or office. We had an amazing turnout last year, with more than 2,500 registrants from 65 countries, and we can\u2019t wait for this year\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[586],"coauthors":[],"class_list":["post-3719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-advertising-strategybrandschanneladvisor-connectconnect-2021e-commerceinnovationretail-mediaretailers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rithum Connect 2021: The Leading E-Commerce Event of the Year is Back | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/connect-2021-the-leading-e-commerce-event-of-the-year-is-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rithum Connect 2021: The Leading E-Commerce Event of the Year is Back\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesThe year\u2019s best e-commerce event, Rithum Connect, returns September 14-15, 2021! 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