{"id":3757,"date":"2021-10-29T17:38:31","date_gmt":"2021-10-29T17:38:31","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/all-about-amazon-the-latest-trends-and-strategies\/"},"modified":"2021-10-29T17:38:31","modified_gmt":"2021-10-29T17:38:31","slug":"all-about-amazon-the-latest-trends-and-strategies","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/all-about-amazon-the-latest-trends-and-strategies\/","title":{"rendered":"All About Amazon: The Latest Trends and Strategies"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p><span style=\"font-weight: 400;\">During <a href=\"https:\/\/connect.rithum.com\/\" target=\"_blank\" rel=\"noopener\">Rithum Connect<\/a>, the exclusive, live, global gathering of forward-thinking e-commerce and marketing professionals held in September, Senior Product Manager Alison Held and Client Strategy Team Lead Waed Ramadan shared a detailed overview of what types of activity the marketplace giant has experienced over the last several months and what exciting new developments will be rolling out to its sellers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few highlights from their session.<\/span><\/p>\n<h2><b>The Latest<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, the latest statistics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020, sellers on Amazon sold $300 billion in goods \u2014 an amount that would, if Amazon were\u00a0 a country, place it in the top 45 countries in the world according to GDP.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More recently, in Q2 2021, sales totaled $113 billion, a growth of 27%. Third-party seller services grew 34% year over year, and third-party volume involved 56% of total units, the highest it has ever been.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prime Day, held June 21-22, grew 5%-10% compared to last year\u2019s event, which was held in October 2020. Notably, growth was heavier in the EMEA and APAC regions than it was in the Americas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon has also indicated its capital expenditures have increased over the past year, primarily due to investments in increased capacity for FBA and Amazon Logistics.<\/span><\/p>\n<h2><b>New Programs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The future of e-commerce continues to evolve with Amazon\u2019s latest programs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon is offering sellers a variety of options designed to boost brand awareness, expand customer bases and build sales. In the session, Held discussed Amazon Business, Amazon Advertising videos, Amazon Brand Performance Reports and Amazon Blank Box.\u00a0<\/span><\/p>\n<h2><b>Amazon Business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Business can broaden sellers\u2019 customer base to include business buyers through a specialized program that offers features such as quantity-tiered pricing. Amazon provides solutions for every business, from the enterprise level to nonprofits, widely expanding potential audiences for your products. Seller participation requires filling out a basic template, which Held reviewed during the Connect session \u2014 and sellers are encouraged to leverage the Amazon Repricer and monitor sales through Order Tags to fully take advantage of this opportunity.\u00a0<\/span><\/p>\n<h2><b>Amazon Advertising Videos<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Advertising video ad types offer sellers the ability to increase engagement with their buyers. This popular new tool allows sellers to create and present videos highlighting the key benefits of their products, showcasing their brand story and\/or offering clear instructions on how to use specific products. To participate, sellers must be brand registered.<\/span><\/p>\n<h2><b>Amazon Brand Performance Reports<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brand performance reports are available via Seller Central and in Rithum. You\u2019ll be able to view breakdowns of brand performance metrics via weekly and monthly views and schedule them at regular intervals. To access these reports, sellers must be brand registered.<\/span><\/p>\n<h2><b>Amazon Blank Box<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon Blank Box is a new feature that could have a huge impact on seller distribution capabilities into the future. This program allows sellers who participate in the FBA program to leverage their inventory for non-Amazon channel sales. Sellers send inbound inventory designated for Blank Box specifically and can plan to scale inbound quantity with off-Amazon demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rithum\u2019s <\/span><a href=\"https:\/\/www.rithum.com\/about\/news-events\/press-releases\/rithum-releases-new-platform-capabilities-for-order-fulfillment-and-seamless-shopping-ahead-of-the-holiday-season\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">latest product release<\/span><\/a><span style=\"font-weight: 400;\"> includes support for this program. It\u2019s only available in the US for approved sellers and is currently in beta. Seller Central contains information for how interested sellers may be able to participate.<\/span><\/p>\n<h2><b>Cyber 5 Preparation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cyber 5, the five-day period from Thanksgiving through the following Monday, has long been known as one of the busiest periods in retail. Heavy e-commerce activity now takes place throughout the long holiday weekend \u2014 and brands and retailers must be ready.<\/span><\/p>\n<h2><b>Fulfillment<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For many in e-commerce, fulfillment <\/span><a href=\"https:\/\/www.shipstation.com\/blog\/supply-chain-delays-holiday-shipping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tops the list of challenges<\/span><\/a><span style=\"font-weight: 400;\"> within this holiday season. Ramadan offered a few tips to prepare inventory and fulfillment operations for the Cyber 5 rush. First, assess your inventory levels, examine potential shipping challenges and adjust buffers as needed. Staff according to your anticipated needs, and set your expectations with your teams according to expected increased order volume. For non-Prime items, change your handling times as appropriate and, above all, communicate your shipping and delivery timelines clearly with your consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use FBA, take note of the key FBA selling dates listed in Seller Central. You\u2019ll want to be as proactive as possible to do your part to ensure your items are in stock and ready to sell ahead of time. Review your Inventory Performance Index score to prioritize your best-selling SKUs, and replenish your FBA inventory early and often.\u00a0<\/span><\/p>\n<h2><b>Pricing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pricing plays a central role in Cyber 5 sales. Shoppers are actively looking for deals and are ready to be enticed into a purchasing decision. To prepare, review your profitability margins and analyze your pricing opportunities. You may need to build or restructure a repricing strategy, as your competitors will also be highly active during this time period. Schedule strikethrough pricing early so you can focus on other tasks during that week.<\/span><\/p>\n<h2><b>Advertising &amp; Promotional Campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To understand potential activity this year, look at historic sales from previous years during the Cyber 5 timeframes. Use that information to set advertising budgets, prepare campaigns and decide on any promotions. If you decide to use coupons in your promotions, conduct A\/B testing to determine what coupon type will hold the most appeal for your target consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more details about Amazon, specific advertising strategies for Sponsored Products, Sponsored Display Ads and Sponsored Brand Videos and an essential checklist of Cyber 5 activities, check out Held and Ramadan\u2019s session via the <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/all-about-amazon-the-latest-trends-and-strategies\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">on-demand Connect session<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>During Rithum Connect, the exclusive, live, global gathering of forward-thinking e-commerce and marketing professionals held in September, Senior Product Manager Alison Held and Client Strategy Team Lead Waed Ramadan shared a detailed overview of what types of activity the marketplace giant has experienced over the last several months and what exciting new developments will be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[597],"coauthors":[],"class_list":["post-3757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-amazonamazon-advertisingamazon-blank-boxcyber-5"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) 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