{"id":3763,"date":"2025-06-26T20:34:18","date_gmt":"2025-06-26T20:34:18","guid":{"rendered":"https:\/\/new.rithum.com\/resources\/why-brands-need-a-gen-z-commerce-strategy\/"},"modified":"2025-08-11T15:08:13","modified_gmt":"2025-08-11T15:08:13","slug":"why-brands-need-a-gen-z-commerce-strategy","status":"publish","type":"resource","link":"https:\/\/www.rithum.com\/resources\/why-brands-need-a-gen-z-commerce-strategy\/","title":{"rendered":"Why brands need a Gen Z commerce strategy"},"content":{"rendered":"\n<p>Gen Z isn\u2019t just another customer segment\u2014they\u2019re redefining how brands connect, convert, and build community. <\/p>\n\n\n\n<p>Join experts from\u00a0Rithum,\u00a0SHEIN Marketplace, and\u00a0Monster Digital\u00a0for an insider look at how to meet the moment with this dynamic generation. From immersive shopping experiences to data-backed strategies, this session will equip you with the tools to drive growth in 2025 and beyond.<\/p>\n","protected":false},"featured_media":0,"template":"","topic":[329,314],"asset_type":[],"class_list":["post-3763","resource","type-resource","status-publish","hentry","topic-brands","topic-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why brands need a Gen Z commerce strategy | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/resources\/why-brands-need-a-gen-z-commerce-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why brands need a Gen Z commerce strategy\" \/>\n<meta property=\"og:description\" content=\"Gen Z isn\u2019t just another customer segment\u2014they\u2019re redefining how brands connect, convert, and build community. 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