{"id":3782,"date":"2025-05-20T13:00:59","date_gmt":"2025-05-20T13:00:59","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/introducing-the-2025-global-returns-profit-impact-report\/"},"modified":"2025-11-12T16:08:53","modified_gmt":"2025-11-12T16:08:53","slug":"introducing-the-2025-global-returns-profit-impact-report","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/introducing-the-2025-global-returns-profit-impact-report\/","title":{"rendered":"Introducing the 2025 Global Returns &#038; Profit Impact Report"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><span data-contrast=\"auto\">Returns are no longer a background cost or occasional loss. They are influencing how consumers shop, what they expect from retailers and brands, and whether they come back. Our newly published <\/span><a href=\"https:\/\/www.rithum.com\/resources\/returns-report\/\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">2025 Global Returns &amp; Profit Impact Report<\/span><\/i><\/a><span data-contrast=\"auto\"> offers a detailed look at where returns are happening, why they happen, and what retailers and brands can do to reduce the impact. <\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Based on responses from more than 6,000 consumers worldwide, our report highlights the behaviors and expectations that are shaping the post-purchase experience\u2014and what separates companies that manage returns well proactively compared with those still taking a reactive approach.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shoppers-plan-to-return-before-they-even-check-out\"><span data-contrast=\"auto\">Shoppers plan to return before they even check out\u00a0<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">The data from that survey suggests that returns are not just a post-purchase inconvenience\u2014they are a core part of online shopping today. According to the consumer survey, 36% of shoppers admit to overbuying with the intention of returning part of the order. This behavior, also known as \u201cbracketing,\u201d is especially prevalent in apparel categories, such as shoes and clothes. It\u2019s also an even stronger trend among shoppers under the age of 35, where 50% say they commonly buy more than they need (for example, multiple sizes and colors), knowing they will return part of the order.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Bracketing is likely a strong factor behind why apparel and footwear dominate return volumes, with 68% of consumers saying they returned clothing or shoes in the past 12 months. Electronics also rank high among returned items, particularly in Europe, where more than half of German and UK consumers returned an electronic product last year. <\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-poor-product-content-is-still-driving-returns\"><span data-contrast=\"auto\">Poor product content is still driving returns\u00a0<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">One of the top reasons cited for returns is poor fit, mentioned by 61% of consumers surveyed. But returns are not only about sizing. A third of respondents said they returned products because the item didn\u2019t match its online description or images. This mismatch highlights the need for retailers to go beyond generic content and ensure that each listing reflects the reality of the product. While consumers many not always say it directly, this lack of confidence often leads to bracketing. When shoppers aren\u2019t sure how any item will look, feel or fit as expected, they buy extras to cover their bases.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Customer reviews are also playing a larger role in the purchase decision, especially in apparel. Half of consumers say they rely heavily on reviews when buying clothing or shoes. This makes transparency not just a bonus, but a competitive requirement. Inaccurate listings, missing details, or outdated visuals aren\u2019t just conversion risks, they lead directly to a cycle of poor reviews and costly returns.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-return-policies-are-becoming-make-or-break\"><span data-contrast=\"auto\">Return policies are becoming make-or-break\u00a0<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Return policies are shaping not just immediate buyer behavior, but long-term loyalty. According to the survey, 88% of consumers now expect free returns to be a standard feature, and 41% say they consider a retailer\u2019s return policy before making a purchase. Nearly half (47%) said they\u2019ve stopped shopping with a retailer because the return policy didn\u2019t meet their expectations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span class=\"TextRun SCXW106049643 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106049643 BCX0\">This shift makes return polic<\/span><span class=\"NormalTextRun SCXW106049643 BCX0\">ies a delicate balance. <\/span><span class=\"NormalTextRun CommentStart SCXW106049643 BCX0\">Offering free returns may <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW106049643 BCX0\">cut <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW106049643 BCX0\">into<\/span><span class=\"NormalTextRun SCXW106049643 BCX0\"> margins<\/span> <span class=\"NormalTextRun SCXW106049643 BCX0\">in the short term, <\/span><span class=\"NormalTextRun SCXW106049643 BCX0\">while <\/span><span class=\"NormalTextRun SCXW106049643 BCX0\">unclear or overly restrictive policies can damage trust and reduce repeat business.<\/span> <span class=\"NormalTextRun SCXW106049643 BCX0\">Retailers and brands are finding success by combining accessibility with just enough friction. One effective lever is time: 51% of global consumers consider a return window of <\/span><span class=\"NormalTextRun SCXW106049643 BCX0\">14 days<\/span><span class=\"NormalTextRun SCXW106049643 BCX0\"> or less to be reasonable. When positioned well, these types of limits can feel fair\u2014especially when paired with fast, convenient return options and clear communication.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-localization-matters-as-one-size-does-not-fit-all\"><span data-contrast=\"auto\">Localization matters as one size does not fit all\u00a0<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Return behavior varies widely by region. In Europe, shorter return windows are more accepted: 57% of German consumers and 64% of French consumers believe 14 days or less is reasonable. In contrast, North American shoppers tend to expect longer windows and often treat the return period as an extension of the shopping process.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Product category also influences return behavior across regions. In parts of Europe, it\u2019s common for <\/span><b><span data-contrast=\"auto\">over 60% of <\/span><\/b><a href=\"https:\/\/www.rithum.com\/resources\/returns-report\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">apparel<\/span><\/b><\/a><b><span data-contrast=\"auto\"> purchases to be refunded<\/span><\/b><span data-contrast=\"auto\">. Meanwhile, beauty and personal care products are more likely to be returned in North America, reflecting regional norms around trial and satisfaction guarantees.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">These patterns make clear that brands and retailers need region-specific policies and messaging. A policy that feels fair in one market may feel restrictive in another, and a uniform global return process risks alienating loyal shoppers.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-returns-into-an-advantage\"><span data-contrast=\"auto\">Turn returns into an advantage\u00a0<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">While return rates rise, margins are under pressure. Free shipping, free returns, restocking, and reverse logistics all eat into profit. But many of these costs are avoidable with the right tools and strategy. <\/span><b><span data-contrast=\"auto\">Our new report identifies key ways that returns are often a costly, but avoidable, downstream effect of poor upstream processes<\/span><\/b><span data-contrast=\"auto\">. With the right data and a proactive approach, retailers and brands can reduce return volume, recapture margin, and retain more loyal customers.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">The 2025 Global Returns &amp; Profit Impact Report is a guide for doing exactly that. Download the full report to explore category-specific trends, country-level return insights, and steps you can take today to reduce costs and protect profit.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><b><span data-contrast=\"auto\">Read the full report <\/span><\/b><a href=\"https:\/\/www.rithum.com\/resources\/returns-report\/?utm_campaign=brand+awareness&amp;utm_medium=referral&amp;utm_source=business+wire&amp;utm_content=returns+report+-+link+to+report+inside+press+release+-+q22025&amp;utm_term=offer-gatedasset&amp;personalization=\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">here<\/span><\/b><\/a><b><span data-contrast=\"auto\">.<\/span><\/b><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Returns are no longer a background cost or occasional loss. They are influencing how consumers shop, what they expect from retailers and brands, and whether they come back. Our newly published 2025 Global Returns &amp; Profit Impact Report offers a detailed look at where returns are happening, why they happen, and what retailers and brands [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[632,631,627,630],"tags":[344,347],"coauthors":[],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-insights","category-industry-research","category-multichannel","category-report","tag-e-commerce","tag-multichannel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing the 2025 Global Returns &amp; Profit Impact Report | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/introducing-the-2025-global-returns-profit-impact-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing the 2025 Global Returns &amp; Profit Impact Report\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  3 minutesReturns are no longer a background cost or occasional loss. They are influencing how consumers shop, what they expect from retailers and brands, and whether they come back. Our newly published 2025 Global Returns &amp; Profit Impact Report offers a detailed look at where returns are happening, why they happen, and what retailers and brands [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rithum.com\/blog\/introducing-the-2025-global-returns-profit-impact-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T13:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T16:08:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.rithum.com\/wp-content\/uploads\/2025\/08\/Blog-1-Blog-Graphic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rithum Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rithum Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/introducing-the-2025-global-returns-profit-impact-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rithum.com\\\/blog\\\/introducing-the-2025-global-returns-profit-impact-report\\\/\"},\"author\":{\"name\":\"Rithum Team\",\"@id\":\"https:\\\/\\\/www.rithum.com\\\/#\\\/schema\\\/person\\\/211e4c8b67b8bd85c9cb6616ba11cfc1\"},\"headline\":\"Introducing the 2025 Global Returns &#038; 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