{"id":3803,"date":"2025-06-18T10:00:37","date_gmt":"2025-06-18T10:00:37","guid":{"rendered":"https:\/\/new.rithum.com\/blog\/uncategorized\/whats-keeping-retail-and-brand-leaders-up-at-night\/"},"modified":"2025-11-12T16:04:25","modified_gmt":"2025-11-12T16:04:25","slug":"whats-keeping-retail-and-brand-leaders-up-at-night","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/whats-keeping-retail-and-brand-leaders-up-at-night\/","title":{"rendered":"What\u2019s Keeping Retail and Brand Leaders Up at Night?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p><span data-contrast=\"auto\">Last week in New York, Rithum gathered a group of retail and ecommerce leaders for an evening of straightforward conversation. No stage. No slide decks. Just people sharing what they\u2019re up against and what they\u2019re figuring out.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">Here\u2019s your fly-on-the-wall look at what came up most often. From daily friction points to early wins, these are the themes that sparked the longest conversations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-speed-falls-flat-without-alignment\"><span data-contrast=\"auto\">1. Speed falls flat without alignment<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">As brands expand into new channels or stand up direct-to-consumer (DTC) programs, speed alone isn&#8217;t enough. Progress depends on early coordination across ecommerce, IT, and leadership. The most successful teams set shared goals, clarifying ownership, and staying aligned throughout execution. This reduces slowdowns and sets launches up for success.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-channel-growth-works-better-when-it-s-focused\"><span data-contrast=\"auto\">2. Channel growth works better when it\u2019s focused<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Leaders agree that showing up everywhere is not the goal. Instead, many are prioritizing platforms where there\u2019s already demand and operational readiness. Starting with the right channels makes it easier to scale without overwhelming the team or compromising customer experience. Teams can find the right channels by following shopper behavior and fulfillment readiness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-brands-are-protecting-how-and-where-they-appear\"><span data-contrast=\"auto\">3. Brands are protecting how and where they appear<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Unauthorized listings continue to be a concern, but brands and retailers are finding ways to stay ahead. From monitoring supply chain leakage to listing directly on more marketplaces, these steps help ensure pricing stays consistent and shoppers see the right version of the brand or retailer. More visibility brings more control.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-gen-z-engagement-is-shifting-from-talk-to-action\"><span data-contrast=\"auto\">4. Gen Z engagement is shifting from talk to action<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">There\u2019s broad agreement that Gen Z represents long-term value. What\u2019s changing is how brands are going after it. The focus is turning toward managed marketplaces like <\/span><a href=\"https:\/\/www.rithum.com\/why-rithum\/partners\/tiktok-shop\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">TikTok Shop<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.rithum.com\/why-rithum\/partners\/shein-marketplace\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Shein<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.rithum.com\/why-rithum\/partners\/target\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Target+<\/span><\/a><span data-contrast=\"auto\">, where younger shoppers are active and loyal. The key is showing up consistently with the right products and voice, not just one-off campaigns.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-profitability-is-improving-through-smarter-channel-strategies\"><span data-contrast=\"auto\">5. Profitability is improving through smarter channel strategies<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Margin pressure isn\u2019t going away, but teams are adapting. Hybrid marketplace approaches, segmented product mixes, and clearer pricing strategies are all helping brands manage cost while continuing to grow.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-marketplaces-are-proving-to-be-key-to-customer-acquisition\"><span data-contrast=\"auto\">6. Marketplaces are proving to be key to customer acquisition<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Many brands are rethinking how they treat marketplaces. Instead of seeing them as distribution tools, they\u2019re using them to reach new audiences without relying solely on paid media. Channels like Nordstrom and Target offer access to loyal shoppers who might not visit a DTC site. When done well, this approach supports both awareness and growth.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span class=\"TextRun SCXW9781288 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9781288 BCX0\">The leaders in New York <\/span><span class=\"NormalTextRun SCXW9781288 BCX0\">weren\u2019t<\/span><span class=\"NormalTextRun SCXW9781288 BCX0\"> chasing every trend. They were prioritizing the ones that matter and solving the problems that <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW9781288 BCX0\">get<\/span><span class=\"NormalTextRun SCXW9781288 BCX0\"> in the way. Rithum helps you do both with more clarity and less friction. Learn how by <\/span><\/span><a class=\"Hyperlink SCXW9781288 BCX0\" href=\"https:\/\/www.rithum.com\/request-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW9781288 BCX0\" lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW9781288 BCX0\" data-ccp-charstyle=\"Hyperlink\">scheduling a demo<\/span><\/span><\/a><span class=\"TextRun SCXW9781288 BCX0\" lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9781288 BCX0\"> today.<\/span><\/span><span class=\"EOP SCXW9781288 BCX0\" data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/bradley-mccurry\" target=\"_blank\" rel=\"noopener\">Bradley McCurry<\/a> is Senior Strategic Account Executive at Rithum.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Last week in New York, Rithum gathered a group of retail and ecommerce leaders for an evening of straightforward conversation. No stage. No slide decks. Just people sharing what they\u2019re up against and what they\u2019re figuring out.&nbsp; Here\u2019s your fly-on-the-wall look at what came up most often. From daily friction points to early wins, these [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[354],"tags":[344],"coauthors":[],"class_list":["post-3803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends","tag-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What\u2019s Keeping Retail and Brand Leaders Up at Night? | Rithum<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rithum.com\/blog\/whats-keeping-retail-and-brand-leaders-up-at-night\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Keeping Retail and Brand Leaders Up at Night?\" \/>\n<meta property=\"og:description\" content=\"Reading Time:  2 minutesLast week in New York, Rithum gathered a group of retail and ecommerce leaders for an evening of straightforward conversation. 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