\u200b<\/p>\n\n\n\n
This feature gives retailers the ability to lead promotional campaigns from start to finish. Instead of relying on suppliers to initiate offers, retailers can now create their own promotions\u2014like \u201cLabor Day Sale\u201d or \u201cBack to School\u201d\u2014and invite suppliers to opt in with eligible SKUs. \u200b<\/p>\n\n\n\n
You stay in control of the promotion\u2019s scope, timing, and rules, ensuring alignment with your business goals and seasonal strategies. Suppliers benefit from visibility into retailer-led campaigns and can choose to participate in the ones that make sense for their brand. \u200b<\/p>\n\n\n\n
Importantly, this doesn\u2019t replace supplier-initiated promotions\u2014it complements them. Suppliers can still run their own campaigns independently, but now they also have the option to join retailer-led efforts.\u200b<\/p>\n\n\n\n
This structured, opt-in model fosters collaboration without complexity, and it\u2019s designed to drive higher promotional volume and GMV during key sales periods. It\u2019s a strategic shift that balances control with flexibility\u2014and gives retailers the tools to run promotions their way.<\/p>\n","protected":false},"featured_media":0,"template":"","product":[71,620],"class_list":["post-4891","product_update","type-product_update","status-publish","hentry","product-dropshipping","product-private-marketplaces"],"acf":[],"yoast_head":"\n