{"id":4908,"date":"2026-01-27T20:43:39","date_gmt":"2026-01-27T20:43:39","guid":{"rendered":"https:\/\/www.rithum.com\/?post_type=resource&p=4908"},"modified":"2026-01-27T20:43:40","modified_gmt":"2026-01-27T20:43:40","slug":"path-to-purchase-ai-commerce-era","status":"publish","type":"resource","link":"https:\/\/www.rithum.com\/resources\/path-to-purchase-ai-commerce-era\/","title":{"rendered":"The new path to purchase in the AI commerce era"},"content":{"rendered":"\n

Shoppers start with AI. And AI starts with your product feed.<\/h4>\n\n\n\n

ChatGPT, Perplexity, Gemini, Copilot\u2014whatever the agentic commerce tool is that your consumers use, the rules are the same: AI can only recommend you if it can actually find you. And to find you, it needs clean, structured product data.<\/p>\n\n\n\n

AI relies on consistent product information to match shopper intent to the right items. Read the infographic<\/a> to discover how to make sure shoppers are finding you.<\/p>\n\n\n\n

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