{"id":4947,"date":"2026-02-13T12:00:00","date_gmt":"2026-02-13T12:00:00","guid":{"rendered":"https:\/\/www.rithum.com\/?post_type=case_study&#038;p=4947"},"modified":"2026-02-13T21:24:00","modified_gmt":"2026-02-13T21:24:00","slug":"book-and-mortar-temu-integration","status":"publish","type":"case_study","link":"https:\/\/www.rithum.com\/case-studies\/book-and-mortar-temu-integration\/","title":{"rendered":"Book and Mortar\u00a0drives 15% of sales on Temu in six months with Rithum"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-book-and-mortar-results-nbsp-at-a-glance-nbsp\">Book and Mortar results&nbsp;at a glance:&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Launched&nbsp;Temu&nbsp;through&nbsp;Rithum\u2019s&nbsp;integration&nbsp;in August 2025.&nbsp;<\/li>\n\n\n\n<li>Listed several hundred thousand SKUs on&nbsp;Temu.&nbsp;<\/li>\n\n\n\n<li>Temu&nbsp;has driven about 15% of sales in&nbsp;roughly six&nbsp;months.&nbsp;<\/li>\n\n\n\n<li>Reported daily GMV in the $5,000 to $10,000 range on&nbsp;Temu.&nbsp;<\/li>\n\n\n\n<li>Manages dozens of units sold per day with minimal manual effort.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Pennsylvania-based&nbsp;<a href=\"https:\/\/bookandmortar.com\/\" type=\"link\" id=\"https:\/\/bookandmortar.com\/\">Book and Mortar&nbsp;Record Store<\/a>&nbsp;sells&nbsp;books, vinyl records, and collectibles online, with hundreds of thousands of products in its catalog. Founder&nbsp;Eric Auth&nbsp;runs&nbsp;his business&nbsp;with a small team, so every new marketplace&nbsp;has to&nbsp;be manageable.&nbsp;Rithum&nbsp;already supported day-to-day operations across channels, and&nbsp;Temu&nbsp;was brought into that same workflow.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-nbsp-temu-more-discovery-more-volume-nbsp\">Why&nbsp;Temu: more discovery, more volume&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.rithum.com\/partners\/temu-marketplace\/\" type=\"link\" id=\"https:\/\/www.rithum.com\/partners\/temu-marketplace\/\">Temu<\/a>&nbsp;gives Book and Mortar a different kind of reach&nbsp;to millions of consumers. Instead of relying on constant promotion, the&nbsp;platform\u2019s&nbsp;discovery shopping experience&nbsp;surfaces products to shoppers based on what&nbsp;they\u2019re&nbsp;browsing and buying. That matters when you carry&nbsp;a huge&nbsp;and diverse&nbsp;selection&nbsp;of books.&nbsp;Temu&nbsp;gives individual titles, from bestsellers to niche subjects, a better chance of finding the right audience and moving volume. The result is a channel that helps turn catalog breadth into&nbsp;steady&nbsp;sell-through.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-challenge-add-nbsp-temu-nbsp-without-building-a-spreadsheet-process-nbsp\">The challenge: add&nbsp;Temu&nbsp;without building a spreadsheet process&nbsp;<\/h3>\n\n\n\n<p>Temu&nbsp;presented a real opportunity,&nbsp;and Book and Mortar wanted to bring the channel into its existing operations without adding separate manual setups. <a href=\"https:\/\/www.rithum.com\/product-updates\/temu-integration\/\" type=\"link\" id=\"https:\/\/www.rithum.com\/product-updates\/temu-integration\/\">Without&nbsp;an integration<\/a>, managing across different marketplaces involved multiple processes, spreadsheet-based workflows, and ongoing manual upkeep.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-nbsp-rithum-nbsp-one-system-instead-of-spreadsheets-nbsp\">Why&nbsp;Rithum:&nbsp;one system instead of spreadsheets&nbsp;<\/h3>\n\n\n\n<p>Once&nbsp;Temu&nbsp;became available in&nbsp;Rithum&nbsp;in August 2025, Book and Mortar&nbsp;connected&nbsp;the channel and&nbsp;operated&nbsp;it at scale. Instead of&nbsp;maintaining&nbsp;listings one by one, the business could load products&nbsp;in bulk, keep workflows centralized, and reduce the errors that come with manual handling.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cRithum&#8217;s&nbsp;integration with&nbsp;Temu&nbsp;made selling on&nbsp;Temu&nbsp;possible for us.&nbsp;We can&nbsp;load a large catalog in bulk and cut down on errors and hours of manual work. Adding&nbsp;Temu&nbsp;as a new channel has enabled&nbsp;us&nbsp;to scale to several hundred thousand SKUs,&nbsp;and&nbsp;it&#8217;s&nbsp;now making up over 15% of&nbsp;our&nbsp;sales within just six months.\u201d&nbsp;<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>\u2014 Eric Auth,&nbsp;Business Owner, Book&nbsp;and Mortar Record Store&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impact-and-collaboration-steady-progress-measurable-contribution-nbsp\">Impact and collaboration: steady progress, measurable contribution&nbsp;<\/h3>\n\n\n\n<p>With early traction and faster-than-expected sales on&nbsp;Temu,&nbsp;Rithum&nbsp;support helped work through account and platform requirements to address potential oversell risks, allowing the channel to run smoother.&nbsp;<\/p>\n\n\n\n<p>Temu&nbsp;is now a solid part of Book and Mortar&#8217;s channel mix, without changing how the business runs day to day. Book and Mortar reports&nbsp;Temu&nbsp;at about 15% of total sales so far, with&nbsp;roughly $5,000\u2013$10,000 in daily GMV. <\/p>\n","protected":false},"featured_media":0,"template":"","client_type":[7],"industry":[673],"product":[69,44,623],"class_list":["post-4947","case_study","type-case_study","status-publish","hentry","client_type-brand","industry-media-and-entertainment","product-inventory-management","product-marketplaces","product-order-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Book and Mortar scales with Temu without adding manual work<\/title>\n<meta name=\"description\" content=\"Explore how Book and Mortar successfully integrated Temu through Rithum, driving significant sales with minimal effort in just six months.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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