{"id":4991,"date":"2026-03-03T13:00:00","date_gmt":"2026-03-03T13:00:00","guid":{"rendered":"https:\/\/www.rithum.com\/?p=4991"},"modified":"2026-03-02T16:15:14","modified_gmt":"2026-03-02T16:15:14","slug":"genai-commerce-search-discovery","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/genai-commerce-search-discovery\/","title":{"rendered":"When\u00a0shoppers phrase their search as sentences, your product catalog\u00a0has to\u00a0be the\u00a0answer\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>\n<p>Shoppers&nbsp;rarely&nbsp;start their online search with a perfect&nbsp;query.&nbsp;It\u2019s&nbsp;usually an idea of&nbsp;something, like&nbsp;\u201cI need a couch&nbsp;good for a small apartment,\u201d or \u201cstorage that&nbsp;can fit underneath a bed.\u201d&nbsp;And&nbsp;Generative AI is making it easier for shoppers to&nbsp;get&nbsp;trustworthy&nbsp;recommendations, from&nbsp;those questions.&nbsp;<\/p>\n\n\n\n<p>In&nbsp;the&nbsp;Gartner report,&nbsp;<em>Use GenAI to enhance commerce search and discovery experiences<\/em>,&nbsp;they write:&nbsp;\u201cGenerative AI (GenAI) offers customers the ability to search by asking&nbsp;natural&nbsp;language questions or queries of what they intend to buy.\u201d&nbsp;GenAI turns a shopper\u2019s question into a useful set of products and context.&nbsp;Then there\u2019s agentic AI, which&nbsp;goes one step further and takes&nbsp;actions, like&nbsp;narrowing choices and moving a shopper toward checkout.&nbsp;That flow still starts with discovery, and this report focuses on the GenAI patterns that support it.&nbsp;<\/p>\n\n\n\n<p>With GenAI, results are accompanied with context alongside products with recommendations connected to the shopper\u2019s question. With guided selling, a shopper\u2019s questions narrow down options, so it is important to have the most&nbsp;accurate&nbsp;and up-to-date product catalog information to ensure your products are included in those responses.&nbsp;<\/p>\n\n\n\n<p>When selling across multiple channels, consistency&nbsp;gets harder to&nbsp;maintain. If a shopper is directed to a webpage only to find that the product&nbsp;doesn\u2019t&nbsp;match or is out of stock, they move on&nbsp;to&nbsp;another option&nbsp;and someone else gets the sale.&nbsp;GenAI can help shoppers decide faster.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/go.rithum.com\/Gartner-GenAI.html\" target=\"_blank\" rel=\"noreferrer noopener\">Download&nbsp;the Gartner&nbsp;report<\/a>&nbsp;to&nbsp;see the full examples,&nbsp;diagrams,&nbsp;and recommendations.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">Gartner, <em>Use GenAI to Enhance Digital Commerce Search and Discovery Experiences<\/em>, By Aditya Vasudevan, Mike Lowndes, 27 November 2024\u00a0<\/p>\n\n\n\n<p class=\"has-small-font-size\">GARTNER is a registered trademark and service mark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and is used&nbsp;herein&nbsp;with permission. All rights reserved.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Shoppers&nbsp;rarely&nbsp;start their online search with a perfect&nbsp;query.&nbsp;It\u2019s&nbsp;usually an idea of&nbsp;something, like&nbsp;\u201cI need a couch&nbsp;good for a small apartment,\u201d or \u201cstorage that&nbsp;can fit underneath a bed.\u201d&nbsp;And&nbsp;Generative AI is making it easier for shoppers to&nbsp;get&nbsp;trustworthy&nbsp;recommendations, from&nbsp;those questions.&nbsp; In&nbsp;the&nbsp;Gartner report,&nbsp;Use GenAI to enhance commerce search and discovery experiences,&nbsp;they write:&nbsp;\u201cGenerative AI (GenAI) offers customers the ability to search by [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[616,631,354,630],"tags":[359],"coauthors":[643],"class_list":["post-4991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-industry-research","category-industry-trends","category-report","tag-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When\u00a0shoppers phrase their search as sentences, your product catalog\u00a0has to\u00a0be the\u00a0answer\u00a0 | Rithum<\/title>\n<meta name=\"description\" content=\"Learn how GenAI improves commerce search, guided selling, and product catalog accuracy. 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