{"id":5217,"date":"2026-05-04T13:00:00","date_gmt":"2026-05-04T13:00:00","guid":{"rendered":"https:\/\/www.rithum.com\/?p=5217"},"modified":"2026-05-01T17:48:07","modified_gmt":"2026-05-01T17:48:07","slug":"q2-2026-product-updates","status":"publish","type":"post","link":"https:\/\/www.rithum.com\/blog\/q2-2026-product-updates\/","title":{"rendered":"Q2 2026 product updates: full-funnel retail media, fulfillment savings, and smarter product discovery\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>This quarter,\u00a0we&#8217;re\u00a0expanding retail media and fulfillment options for brands, opening new channels around the world, and putting promotional planning and product discovery directly in retailers&#8217; hands.\u00a0Here&#8217;s\u00a0our Q2 product updates for retailers and brands.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-retailers-own-your-promotions-find-what-sells\">For retailers: own your promotions, find what sells\u00a0<\/h2>\n\n\n\n<p><strong>Retailer\u00a0initiated\u00a0promotions (Commerce Solutions), available now<\/strong>\u00a0<br>Retailers can now build and run their own promotional campaigns instead of waiting for suppliers to get one started. Create a promotion like &#8220;Labor Day Sale&#8221; or &#8220;Back to School,&#8221; set the scope and timing, and invite suppliers to opt in with eligible SKUs.\u00a0<\/p>\n\n\n\n<p>This&nbsp;doesn&#8217;t&nbsp;replace supplier-initiated promotions. Suppliers can still run their own campaigns independently.&nbsp;But retailers now have the ability to coordinate multi-supplier efforts that align with seasonal and strategic goals.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Drive higher GMV during key sales periods through coordinated, multi-supplier promotions\u00a0<\/li>\n\n\n\n<li>Boost supplier engagement by enabling opt-in participation in retailer-led campaigns\u00a0<\/li>\n\n\n\n<li>Stay in control of promotional timing, categories, and participation rules\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>SupplyExplorer:\u00a0Merchant\u00a0Match\u00a0(Commerce Solutions), available now<\/strong>\u00a0<br>Adding new products to your catalog just got a lot faster.\u00a0With\u00a0<a href=\"http:\/\/rithum.com\/products\/retailers\/supply-explorer\/\" target=\"_blank\" rel=\"noreferrer noopener\">SupplyExplorer<\/a>\u00a0retailers can discover and connect with the right suppliers faster,\u00a0using data-driven recommendations grounded in real commerce data.\u00a0SupplyExplorer\u00a0helps retailers\u00a0identify, evaluate, and connect with high-quality suppliers across\u00a0Rithum\u2019s\u00a0network.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define your growth criteria such as\u00a0categories, brands, delivery regions, and performance requirements to guide supplier recommendations, while suppliers build and\u00a0maintain\u00a0Network Profiles that\u00a0showcase\u00a0their capabilities and assortment\u00a0<\/li>\n\n\n\n<li>Get curated matches with\u00a0Rithum\u2019s\u00a0Network Intelligence and proprietary matching technology\u00a0\u00a0<\/li>\n\n\n\n<li>Review detailed Network Profiles, assess supplier fit, and request introductions directly through the platform\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Conversations (Commerce Solutions), available now<\/strong>&nbsp;<br>Conversations is a built-in messaging and task system that lets retailers communicate directly with suppliers inside the&nbsp;Rithum&nbsp;platform. Instead of emailing back and forth about inventory issues, contract details, or order updates, everything happens in one place, either in-app or via API.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can send messages for quick questions (&#8220;Why is this item out of stock?&#8221;) or create tasks when something needs action (&#8220;Update this product description by Friday&#8221;). When a customer reaches out with a question about an order or product, you can pass it directly to the seller with Buyer ID, product ID, and order ID attached automatically. No copy-pasting, no lost context.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicate with suppliers directly in-platform or via API, with folders to organize by supplier\u00a0<\/li>\n\n\n\n<li>Route customer questions to sellers with full context attached automatically so nothing gets lost in translation\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-brands-full-funnel-retail-media-lower-shipping-costs-and-new-global-channels\">For brands: full-funnel retail media, lower shipping costs, and new global channels\u00a0<\/h2>\n\n\n\n<p><strong>Amazon DSP campaign management, available now<\/strong>\u00a0<br>Amazon DSP now lives directly inside\u00a0Rithum. Manage full-funnel campaigns in one place: view activity at the campaign and ad level, make bulk changes, manage bids and ad schedules, and apply performance automation rules from the\u00a0Rithum\u00a0UI.\u00a0<\/p>\n\n\n\n<p>Amazon DSP reporting also sits alongside your other Amazon programs and retail media channels, so you can see how&nbsp;upper-funnel&nbsp;spend connects to downstream performance without switching platforms.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage Amazon DSP campaigns end to end, from bid adjustments to performance automation, directly in\u00a0Rithum\u00a0<\/li>\n\n\n\n<li>Unify performance reporting across Amazon Retail Media to guide your overall strategy\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Roundel Media API, coming in Q2<\/strong>\u00a0<br>Rithum\u00a0is the first Roundel integration partner, bringing Target&#8217;s retail media network into the platform. Manage Roundel campaigns alongside every other retail media channel, with access to\u00a0Rithum&#8217;s\u00a0automations\u00a0and forecasting tools.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maximize Roundel results with\u00a0Rithum\u00a0Retail Media automations and forecasting tools\u00a0<\/li>\n\n\n\n<li>Manage\u00a0all of\u00a0your retail media campaigns across channels in one place\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Ship with Walmart, available now<\/strong>\u00a0<br>Ship\u00a0with Walmart\u00a0gives\u00a0sellers a straightforward way to lower fulfillment costs and speed up shipping. Buy discounted USPS, FedEx, and UPS labels directly through\u00a0Rithum\u00a0instead of bouncing between carrier tools. Walmart&#8217;s rates can be more than 60% lower than standard market pricing.\u00a0<\/p>\n\n\n\n<p>The integration also supports API-driven label creation and bulk purchasing, which is especially useful during peak-season volume or holiday spikes.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save on shipping with Walmart&#8217;s deeply discounted USPS, FedEx, and UPS rates\u00a0<\/li>\n\n\n\n<li>Manage all carrier labels in one place directly within\u00a0Rithum\u00a0<\/li>\n\n\n\n<li>Speed up fulfillment with API-driven label creation and bulk purchasing\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-new-channels-and-locales-coming-q2-fy2026\">New channels and locales, coming Q2 FY2026\u00a0<\/h2>\n\n\n\n<p>Rithum&nbsp;continues to expand the channels and locales available to sellers.&nbsp;<\/p>\n\n\n\n<p>Walmart Marketplace Chile is now available as a new locale. With 84 million visits per year and 40% year-over-year growth, it opens a strong path for sellers looking to grow in Latin America.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rithum.com\/blog\/why-sellers-are-adding-temu-to-their-channel-mix\/\" type=\"link\" id=\"https:\/\/www.rithum.com\/blog\/why-sellers-are-adding-temu-to-their-channel-mix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Temu<\/a>\u00a0has expanded across multiple EU locations, including the UK, Germany, Spain, France, and Italy, along with global markets like Australia, Canada, Japan, South Korea, and Mexico. Sellers can now reach\u00a0Temu&#8217;s\u00a0292 million monthly active users worldwide.\u00a0<\/p>\n\n\n\n<p>TikTok Shop is also expanding to the UK, adding access to 170 million monthly active users.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/rithum.wistia.com\/live\/events\/5ciaoc1rgs\" target=\"_blank\" rel=\"noreferrer noopener\">Join us on May 28<\/a>&nbsp;at 12pm ET \/ 5pm BST \/ 9am PT for the&nbsp;Rithum&nbsp;Pulse: Q2 Product Showcase. Ellie Williams, SVP of Product, Data &amp; Design, along with the product marketing team, will walk through the features covered here, demo&nbsp;what&#8217;s&nbsp;new, and answer your questions live.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>This quarter,\u00a0we&#8217;re\u00a0expanding retail media and fulfillment options for brands, opening new channels around the world, and putting promotional planning and product discovery directly in retailers&#8217; hands.\u00a0Here&#8217;s\u00a0our Q2 product updates for retailers and brands.\u00a0 For retailers: own your promotions, find what sells\u00a0 Retailer\u00a0initiated\u00a0promotions (Commerce Solutions), available now\u00a0Retailers can now build and run their own promotional campaigns [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[611,614],"tags":[542],"coauthors":[655,668,654],"class_list":["post-5217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","category-rithum","tag-product-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q2 product updates for retailers and brands | Rithum<\/title>\n<meta name=\"description\" content=\"Learn about the exciting Q2 product updates that offer new channels and drive higher sales through retailer and brand initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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